This product is a winner in the category Make-up Packaging Technology of Cosmopack 2018
Product headline
A flawless application of your favourite powdered eyeshadow in one move: you don’t need any brush, you won’t dirty your fingers! Is this a dream? Say Bye Bye to all your eye’s brushes: you are READY TO GLOW!
Product - Description
A flawless application of your favourite powdered eyeshadow in one move: you don’t need any brush, you won’t dirty your fingers! Is this a dream? We call it “satisfy a need that has no answers yet”!
BYE BYE BRUSH is a ready to use eyeshadow applicator: handy, refillable and high-performing.
An innovation that winks at the post-millenial girls who look for comfort and simplicity, without giving up quality, performance and wow-effect.
A color booster is straight on your fingertips to give you the best smokey eye ever!
Product benefits
BYE BYE BRUSH is the most comfortable, long lasting, fitting baked eyeshadow applied on a practical support that makes it easy to apply in one stroke! Any woman can bring it in her pocket and use it as the final touch of her daily beauty routine, anywhere and in any moment, an amazing and flawless effect is assured.
Technical details
Baked eyeshadow with bright, intense and modular color release. The formula’s transparent matrix enhances the pearls performance. Thanks to the baking powder process, the texture is soft, creamy, uniform and adherent to the skin. Soft, smooth and sensorial touch. Good adherence on the eyelid and a good lasting. It can be applied wet or dry.
The binding phase is composed by different polymers associated with an esters and silicones mix, characterized by different viscosities and present in a higher percentage than any other compact powder. This phase and the high percentage of pearls improve the performance, creaminess and long lasting feature.
What makes this product so special?
Innovation is our key word! BYE BYE BRUSH is the first eyeshadow applicator that turns into the product itself! It seems a little eye-brush, but it’s a full-blown eyeshadow: right there in your hand, ready to wear and ready to fit to your look!
BYE BYE BRUSH is handy, refillable and nice to have in the beautycase, as well in a little party bag.
How does it relate to the story?
On its 20th birthday Omnicos is focused on the post-millenial (or genZ) girls: young women just walked in the market target, but already used to face up with their favourite brands.
Not quite adults, not quite children, the post-millenial girls are GOLDEN – as well as our 20 years old brand! It means they are on top: self-confident and go-getters, they ask for the products they want.
BYE BYE BRUSH introduces something that doesn’t exist yet, in reply to a specific demand of beauty-comfort and simplicity, without giving up quality, performance and wow-effect: a last minute eyeshadow, ready to wear, ready to fit to your look.
Why the product/formulation is innovative?
BYE BYE BRUSH has an exclusive formula, in addition to being a packaging innovation.
Talking about the formulation: the baking process, together with the structural elements in the formula, makes it possible to obtain an airy and light texture, that confers softness to the touch and an immediate pay-off since the first application.
The binding phase is composed by different polymers associated with an esters and silicones pack, characterized by different viscosities and present in a higher percentage than any other compact powder. This phase, together with the high percentage of pearly elements, improves the performance, creaminess and long lasting feature, making the powder different from any other traditional compact powder.
Talking about the packaging innovation, is the first eyeshadow applicator that turns into the product itself! It seems a little eye-brush, but it’s a full-blown eyeshadow: right there in your hand, ready to wear and ready to fit to your look!
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement