MARQUE OF BRANDS BV
b.tan glow your own way - self tan gel
B.tan Glow Your Own Way Self Tan Gel by Marque of Brands BV is a transfer-resistant, rinse-free self-tan gel enriched with hyaluronic acid and vitamin C to hydrate and brighten the skin. This clear self-tan gel is a skin care and tan combo for hydrated, bronzed skin. The silky-smooth gel formula glides on seamlessly, and absorbs quickly without any tan development time.
Stand Number: C/101 Hall: 26
This product is a finalist in the category Personal Care & Body Care Products of Cosmoprof 2023
Product Tagline
B.tan Glow Your Own Way Self Tan Gel by Marque of Brands BV is a transfer-resistant, rinse-free self-tan gel enriched with hyaluronic acid and vitamin C to hydrate and brighten the skin. This clear self-tan gel is a skin care and tan combo for hydrated, bronzed skin. The silky-smooth gel formula glides on seamlessly, and absorbs quickly without any tan development time.
Product description
this clear, dark self tan gel is for the babes who wanna glow their own way. enriched with skincare faves hyaluronic acid + vitamin c, this self tan gel is a skincare + tan combo made in heaven for hydrated, juicy, bronzed skin. the silky smooth gel formula glides on like a dream, blends seamlessly + absorbs fast AF so you can get glowin’ without the tacky tan development time. better yet, the clear, transfer-resistant, rinse-free gel means your glow will get glowin’ and you can get on your way.
Claims & Benefits
enriched with hyaluronic acid + vitamin c for that ultra juicy glow, glow your own way will leave you with darker tan results + moisturized, smooth skin
Technical details
key ingredients: vitamin c, hyaluronic acid, coconut
Launch date
05/01/2022
Price List
N/A
Website or Main Social media
https://btan.rocks @btan.rocks
What sets your product apart and why is it innovative?
this product is at the cutting edge of the self tan world with the added benefits of skin-first tanning. the first of its kind in a clear format, it takes the complexity out of tanning and makes it easier than ever. the added benefits of hyaluronic acid and Vitamin c help to hydrate and brighten skin while glowin' up. no need for rinsing and development time can happen on the go.
How do you promote your product on multiple channels?
we promoted this innovative self tan gel through a variety of platforms including social, digital, influencer, D2C websites, retailer websites and in store activations. our TikTok-focused influencer campaign resulted in one nano influencer’s review of the clear self tan gel “glow your own way” going totally viral… everyone wants to try the latest exciting innovation in self tanning. this product went viral another 2x proving that the tan community is impressed and blown away with this new product!
How does your product meet the evaluation criteria of its category?
this evolutionary product is groundbreaking in both format and formula and has seen both great retail and social media success demonstrating its uniqueness. an innovative personal & body care product launched no earlier than March 2022.
Timeline
20 December 2022
Platform Open
10 February 2023
Close of Entries
28 February 2023
Finalists Announced
9 March 2023
Deadline for Receiving Products
17 March 2023
Awards Ceremony
Winners Announced