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The competition of the cosmetics industry - Cosmoprof Awards
ELROEL

Blending Compact Cushion

Blending Compact Cushion by Elroel is a foundation palette containing two patented powders, “Youth Aura Powder” and “Triple Layered Cover Powder” that correct uneven skin tone due to pores, and provide wrinkle coverage. The powders contain 34% hibiscus flower water, vitamins, royal jelly, and 18 flower extracts with benefits including moisturization and glowing skin. There are four color shades with different textures placed into 16 sections, offering a variety of coverage, lasting power, and tone correction. Clinical tests have proven that this hypoallergenic product conceals blemishes and pores for as long as 50 hours.

Stand Number: A/3 - A/3a Hall: 14

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This product is a winner in the category Make Up Products of Cosmoprof 2023

The award goes to Blending Compact Cushion, a compact foundation palette consisting of two patented powders. The product combines two key elements: blemish correction and skin care. It also provides a long-lasting formula (up to 50 hours). The jury appreciated the fact that the two patented powders correct irregularities in skin tone and, at the same time, make it silky smooth, giving it a gentle glow effect.

Another highlight was the natural ingredients: hibiscus flower water, vitamins, royal jelly and 18 other flower extracts not usually found in powder products. Also popular were the 16 available variants/colors (4x4) in cushion format, offering versatile and customized combinations. 

Product Tagline
Blending Compact Cushion by Elroel is a foundation palette containing two patented powders, “Youth Aura Powder” and “Triple Layered Cover Powder” that correct uneven skin tone due to pores, and provide wrinkle coverage. The powders contain 34% hibiscus flower water, vitamins, royal jelly, and 18 flower extracts with benefits including moisturization and glowing skin. There are four color shades with different textures placed into 16 sections, offering a variety of coverage, lasting power, and tone correction. Clinical tests have proven that this hypoallergenic product conceals blemishes and pores for as long as 50 hours.
Product description
ELROEL's unique foundation palette developed with patented technology, where four color shades with different textures are put into 16 sections. You can create a customized coverage by blending all four color shades together or by using each shade desired.
Claims & Benefits
It contains two patented powders- "Youth Aura Powder" and "Triple Layered Cover Powder", which correct uneven skin tone with pores, and cover wrinkles to make your skin silky smooth. They also evenly reflect the light to give your skin a luxurious and soft glow from any angle.
Technical details
Contains two patented powders to create a smooth skin, and contains 34% of hibiscus flower water, vitamins, royal jelly, and 18 flower extracts to moisturize the skin and turn it into a healthy and dewy skin.
Launch date
04/04/2022
Price List
KRW 45,000
Website or Main Social media
www.elroel.com https://www.instagram.com/elroelcosmetics_global/
What sets your product apart and why is it innovative?
It is an innovative product inspired by a makeup artist who does base makeup by mixing foundations in different color shades and textures to match one's skin tone perfectly. It is a multi-foundation palette that is made to use separately or together by dividing four different colors with different coverage, lasting power, and tone correction into 16 sections. In addition, we have proven the effectiveness of concealing blemishes and pores, 50-hour lasting effect of glow and moisture, through clinical tests, and have completed hypoallergenic tests to improve safety.
How do you promote your product on multiple channels?
We incorporate social media channel marketing such as Instagram and keyword search term marketing on portal sites. We also communicate with consumers in real time through mobile and TV live commerce to promote our products.
How does your product meet the evaluation criteria of its category?
ELROEL, a brand created by a renowned makeup artist, has developed a unique and innovative product that has never been seen anywhere. ELROEL values its product's quality- not only its texture and function, but also its packaging design to make it a beautiful fashion item, increasing the visual satisfaction. As a multitasking product that has different functions, it satisfies various needs of beauty consumers, helping them to reduce the number of products being used in their makeup routines.

Timeline

20 December 2022

Platform Open

10 February 2023

Close of Entries

28 February 2023

Finalists Announced

9 March 2023

Deadline for Receiving Products

17 March 2023

Awards Ceremony
Winners Announced