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The competition of the cosmetics industry - Cosmoprof Awards
Straand

Straand Crown Fix Scalp Serum

Crown Fix Scalp Serum by Straand helps relieve scalp stress resulting from heat styling, chemical bleaching, braids, cornrows, permanent color treatments, and scalp concerns such as dry skin, itchiness, and dandruff. The serum’s active ingredients, including Defenscalp™ and lactic acid, work together to nourish the scalp microbiome and strengthen the skin barrier, while clarifying the scalp and leaving the roots hydrated, healthy, and protected. A premium serum copper dropper enables targeted accuracy for product delivery directly at the root. It can be applied on wet or dry hair. The product is vegan and cruelty-free.

Stand Number: I/14f Hall: 16 Australian Pavilion

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This product is a winner in the category Hair Products of Cosmoprof 2023

The innovative Straand Crown Fix Scalp Serum counteracts the phenomenon of hair loss with a concentrated dose of collagen, developed with freeze-dried technology. The jury appreciated the principle behind the product: the ingredients, including lactic acid (a first for the hair-care category) treat the scalp as if it were skin.

Aware of how important scalp health is to hair care, the jury recognized the properties this product can provide. In addition, Straand Crown Fix is a vegan serum, an element that allowed it to win additional points!

Product Tagline
Crown Fix Scalp Serum by Straand helps relieve scalp stress resulting from heat styling, chemical bleaching, braids, cornrows, permanent color treatments, and scalp concerns such as dry skin, itchiness, and dandruff. The serum’s active ingredients, including Defenscalp™ and lactic acid, work together to nourish the scalp microbiome and strengthen the skin barrier, while clarifying the scalp and leaving the roots hydrated, healthy, and protected. A premium serum copper dropper enables targeted accuracy for product delivery directly at the root. It can be applied on wet or dry hair. The product is vegan and cruelty-free.
Product description
The Crown Fix Scalp Serum may help to relieve scalp stress resulting from heat styling, chemical bleaching, braids, cornrows and permanent colour treatments to scalp concerns such as dry skin, itchiness, and dandruff. This expert scalp serum is hydrating, protective and the perfect skin treatment. Our active ingredients of Defenscalp™ and Lactic Acid work together to nourish the scalp microbiome and strengthen the skin barrier, while clarifying your scalp and leaving the roots hydrated, healthy and protected.
Claims & Benefits
Helps to relieve scalp stress and hydrate your scalp. May help to reduce irritation, itchiness and dryness. Works to protect roots against future scalp stresses and heat damage. Premium serum dropper for targeted accuracy to get right to the root. Fast drying formula, doesn’t leave a film or hair feeling greasy. Can be applied on wet or dry hair. Australian Made Vegan Cruelty-Free
Technical details
Water (Aqua), Propanediol, Glycerin, Epilobium Angustifolium Flower/Leaf Stem Extract, Saccharide Isomerate, Hydrolyzed Wheat Protein, Panthenol, Lactic Acid, Xanthan Gum, Sodium Carboxymethylcellulose, Citric Acid, Sodium Citrate, Benzyl Alcohol, Phenoxyethanol, Ethylhexylglycerin
Launch date
09/21/2022
Price List
28
Website or Main Social media
https://www.straand.com.au/products/the-crown-fix-scalp-serum@straand.scalpcare
What sets your product apart and why is it innovative?
The Straand Scalp serum is fast drying, doesn't leave a residue, and hydrates the scalp. Works to alleviate scalp irritations caused by dandruff while helping protect the scalp microbiome.
How do you promote your product on multiple channels?
Digital channels such as influencers, creators, social, owned website
How does your product meet the evaluation criteria of its category?
Innovative, natural, functional scalp serum

Timeline

20 December 2022

Platform Open

10 February 2023

Close of Entries

28 February 2023

Finalists Announced

9 March 2023

Deadline for Receiving Products

17 March 2023

Awards Ceremony
Winners Announced