This product is a winner in the category Home & Professional Devices & Tools of Cosmoprof 2023
The jury awarded the innovative features and top-notch performance of the Seoulista Cryo Cool® Skin Tool, considering it a breakthrough that will revolutionize the category of facial devices for home use, thanks to its plug-and-go format and cryogenic action.
Simple and convenient to use, the tool helps treat major skin blemishes through the effects of cryo-cold combined with the use of dedicated serum. Some members of the panel emphasized an aspect of "democratization," as this device, although designed for home use, is capable of bringing important benefits.
Product Tagline
Seoulista Cryo Cool® Skin Tool by Revive Express Beauty Limited is a device that cools the skin to help soothe irritation, lift and firm the complexion, reduce the appearance of pores, and encourage lymphatic drainage to reduce puffiness. The thick aluminum cooling plates remain icy cool even if stored at room temperature. When placed on the skin, the cold constricts the blood vessels causing blood to rush away from the surface. New blood returns renewed with fresh nutrients to help brighten and firm the complexion for a healthy glow. The device allows potent formulations to more easily absorb as the cold therapy stimulates the skin. Working in tandem with Seoulista Super Serums®, it amplifies the effects of each serum through its innovative dispensing system.
Product description
Created by dermatologists, Seoulista Cryo Cool® is an innovative device that cools the skin to help soothe irritation, lift and firm the complexion, reduce the appearance of pores, and encourage lymphatic drainage to help reduce puffiness.
The thick, aluminium cooling plates remain icy cool, even if stored at room temperature. When placed on the skin, the cold constricts the blood vessels, causing blood to rush away from the surface. Improving circulation, new blood returns renewed with fresh nutrients to help brighten and firm the complexion for a healthy glow.
Claims & Benefits
Seoulista Cryo Cool® instantly awakens the skin for a fresh, revived complexion. Designed to be used with the Seoulista Super Serums®, the dispensing nozzle for each serum slots neatly into the Seoulista Cryo Cool®, allowing the potent formulations to more easily absorb as the cold therapy stimulates the skin. When used alone, it helps to boost microcirculation for a refreshed appearance, soothe irritation and redness and reduce puffiness.
Technical details
When Seoulista Cryo Cool® is placed on to the skin, the cold therapy constricts the blood vessels, causing blood to rush away from the face, helping to decrease puffiness, and reduce inflammation. When new blood returns with fresh nutrients, this helps to reduce redness and soothe irritation, while brighten and firm the complexion for a healthy glow.
Website or Main Social media
https://www.seoulistabeauty.com/products/seoulista-cryo-cool%C2%AE@seoulista_beauty
What sets your product apart and why is it innovative?
As an early adopter of cryo-technology, Seoulista Beauty® has been providing consumers with high-performance beauty products that deliver on the soothing effects of ice to the face, hair and body, since launch. Powered by cooling technology, Seoulista Cryo Cool® has a naturally cooling mechanism, with no need for refrigeration, making it convenient and simple to use. Working in tandem with Seoulista Super Serums®, it amplifies the effects of each serum through its innovative dispensing system. Designed to be used together, the Seoulista Super Serums® and Seoulista Cryo Cool® create a high-performance, hassle-free daily skincare ritual. This first-to-market skincare system enables the potent formulations to be more easily absorbed and absorbed deeper into the skin, whilst also working to cool, soothe and depuff the complexion for a healthy, radiant glow.
How do you promote your product on multiple channels?
Launching at British Beauty Week and London Fashion Week in September 2022, the Seoulista Cryo Cool® was used to help prep models’ skin for the catwalk, supported by a 360-degree digital campaign to generate early awareness. The brand partnered with Vanity Fair to support the launch and has since been featured in Red Magazine as a wellness solution for 'modern skin and burnt-out minds', with the Beauty Editor quoting "Run this clever cryotherapy device over a tired looking face to cool, depuff and tighten”. This was shortly after winning ‘Best Innovation’ at the Get The Gloss Beauty Awards in November 2022. Kicking off 2023, Seoulista Beauty® curated an exclusive in-store takeover at Boots Ireland flagship store to celebrate the launch and allowed us to showcase our cryo-powered skincare to educate, press and consumers alike, with additional amplification with influencers Triona McCarthy (80K) and Billy Kiss (80K).
How does your product meet the evaluation criteria of its category?
Seoulista Cryo Cool®, used in tandem with Seoulista Super Serums®, is a first-to-market cryo-powered skincare system for daily use. Designed with a naturally cooling aluminium plate, it uses cold therapy to help the potent formulations to be more easily absorbed and penetrate the skin deeper, for longer lasting results. So simple, yet so unique, the dispensing nozzle for each serum slots neatly into the Seoulista Cryo Cool® for ease of application and to allow the cold therapy to help stimulate the skin for a natural, healthy glow. Whilst cryo-inspired products continue to grow in popularity, our Daily Skin System has no need for refrigeration and so provides a convenient yet effective solution to help target key skin concerns, instantly.
