This product is a finalist in the category Make-up Product of Cosmoprof Awards 2019
Product headline
Change from cream to pact ! Change from pact to radiance!
Product - Description
Change from cream to pact with resilience fortification ingredient densely and firmly filling in the skin, and jewel and moisture brilliance ingredients providing 3-dimensional and voluminous senses to the face to create heart fit face.
Benefits
Presents gorgeously sparkling heart face with the resilience fortification ingredient densely and firmly filling in the skin, and jewel and moisture brilliance ingredients providing 3-dimensional and voluminous senses to the face.
Technical details
Jewel complex presents gorgeous skin expressions and brilliance, and moisture soothing complex/lotus flower water provides moisturization & pacification effects, while the patent ingredients, ACTIMP POWDER/Volufiline™, presents voluminous skin by fortifying the resilience of skin.
Launch Date
09/30/2018
What does it make the product special?
It is a turnaround preparation that changes from cream to the foundation color appropriate for the skin tone of the user as soon as it is applied to the skin. It is possible to produce skin with natural and gorgeous skin tone without having to make the cumbersome choice among a wide range of product types.
How the product is promoted online?
Campaign was developed and executed under the concepts of 'turnaround pact' and 'heart pact to find the hidden heart zone in the face' with the makeup product that completes baby face by providing brilliance to and enables the heart zone to experience voluminous feeling as well as unique product that changes in accordance with the skin tone of the user, simultaneously. Viral marketing through the use of promotions and influencer, and concept videos with full illustration of product features are sued mostly.
We conducted PPL product promotion video with Korean THE idol 'yeojachingu'( 'girlfriend'), promoted billboard advertising, and conducted shopping image advertisement on Korea's No.1 portal site NAVER.
Why the product is innovative?
It is a turnaround magic pact that turns into foundation color appropriate for the skin tone of the user as soon as the cream is applied to the skin. It is a product equipped with color correcting function with the white cream uniformly tidying up the skin tone, the pink cream producing vibrant skin expression and the mint cream producing perfect skin by alleviating redness in the skin.
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement