Questo prodotto è un finalista nella categoria Natural & Organic di Cosmoprof Awards 2018
Product headline
Day & Night natural whitening toothpastes.
2 toothpastes, 1 product.
The newest launch from the brand My White Secret.
Product - Description
Day Toothpaste
The day formula uses Xylitol to protect your teeth and prevent stains throughout your day. Peppermint Oil keeps your breath smelling minty fresh. Sodium Bicarbonate naturally restores the whiteness of your teeth whilst keeping your gums healthy too. A splash of Pomegranate acts as an antioxidant for both your mouth and gums.
Night Toothpaste
The night formula gently whitens your teeth with Activated Charcoal, a low abrasive that removes stains from the surface of the tooth without damaging the enamel. Silica helps to ensure healthy gums along with minerals and Vitamin E to restore your enamel overnight.
Product benefits
The Night Formula
Gently whitens teeth while you sleep with Activated Charcoal and Silica to help remove stains. Minerals and Vitamin E give you healthy gums and restores your enamel overnight.
The Day Formula
Xylitol naturally protects your teeth and helps to prevent stains throughout your day. Sodium Bicarbonate restores the whiteness of your teeth whilst a splash of Pomegranate gives an antioxidant rush for your mouth and gums.
Technical details
Day Toothpaste ingredients
1) Sorbitol
2) Aqua
3) Hydrated Silica
4) Vegitable Glycerin
5) Xilitol
6) Sodium Lauroyl Sarcosinate
7) Sodium Bicarbonate
8) Cellulose Gum
9) Carrageenan
10) Titanium Dioxide
12) Sodium Benzoate
13) Vitamin E
14) Menthol
15) Punica Granatum (Pomegranate)
16) Peppermint oil
Night Toothpaste Ingredients
1) Sorbitol
2) Aqua
3) Hydrated Silica
4) Vegitable Glycerin
5) Xilitol
6) Sodium Lauroyl Sarcosinate
7) Activated Charcoal
8) Cellulose Gum
9) Carrageenan
10) Titianium Dioxide
12) Sodium Benzoate
13) Menthol
14) Vitamin E
15) Spearmint oil
What makes this product so special?
The oral care market has been stale and boring for a long time now and My White Secret are here to disrupt with our innovative packaging, branding, and ingredients. We saw a massive gap in the market to create an oral care brand and product that would not only be exciting to use but also sit next to your cosmetics. The Day & Night whitening toothpaste perfectly complements our teeth whitening product range which has only the best natural ingredients and is Vegan-friendly.
How the brand is promoted on line?
We use Youtube, Instagram, and Facebook to market My White Secret collaborating with influencers and bloggers to promote our products. This year will be the biggest year for online content for us, we will focus on creating amazing content for our customers and blogs to keep engagement high.
Why the product/formulation is innovative?
The brand is innovative as it pitches oral care in a cosmetic market segment bringing it into your morning and night time make-up routines. We want our products to spark joy for our customers when they see it in their make-up bag or displayed in their bathroom. The formulation is innovative as it uses on-trend, natural ingredients like activated charcoal and pomegranate to safely whiten teeth.
Timeline
27 November 2023
Apertura iscrizioni
12 Febbraio 2024
Chiusura iscrizioni
29 Febbraio 2024
Annuncio finalisti
18 Marzo 2024
Scadenza ricezione dei prodotti inviati a Cosmoprof
22 Marzo 2024
Cosmoprof Awards Ceremony