Questo prodotto è un finalista nella categoria Skin & Personal Care Product di Cosmoprof 2022
SMART PERSONALIZED SKINCARE DEVICE TAILORED TO YOUR SKIN’S NEEDS, MAXIMIZING THE EFFECT OF ACTIVE INGREDIENTS IN YOUR FAVORITE SKINCARE PRODUCTS
RÉDUIT BOOST is a smart skincare device that amplifies the effects of traditional skincare products; serums, creams, and lotions. BOOST does this by using diamagnetics to provide better absorption and deeper penetration of active ingredients in these products, ensuring far better skincare results. In addition, using LED light therapy, BOOST provides a personalized treatment for you and your skin as well, based on your skin type, specific skin conditions, type of product you are using, and the climate you live in.
Claims & Benefits
BOOST is universally compatible, designed to amplify virtually all traditional skincare products; serums, creams and lotions. The 30-second treatments ensure better absorption and deeper penetration of active ingredients in these products, for up to 5x better results. In addition, aided by LED light technology, its personalization provides tailored treatment made just for you and your skin, based on your skin type, specific skin conditions and climate, targeting everything from dull skin, fine lines, wrinkles, uneven skin, and acne. The alternating vibrations provide an extremely enjoyable and relaxing face massage.
To achieve better absorption and deeper penetration of active ingredients, BOOST harnesses Pulsed Electromagnetic Fields Technology (PEMFT), leveraging the power of diamagnetics. In addition, it also features LED light therapy, matching each light color with your favorite skincare product for an even more personalized, complementary LED treatment. For example, red light, known for its anti-aging properties, will be paired with your anti-aging cream or serum to enhance its results. Similarly, blue light LED treatment will be automatically matched with your anti-blemish products. Fashioned from medical-grade silicone and stainless steel, BOOST comes in 4 attractive colors.
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What does it make the product special?
BOOST does not replace your skincare routine: it is a smart device that works WITH your favorite cream or serum to make them more effective and impactful. BOOST’s unprecedented, proprietary technology is based on the company’s very own patent for enhanced, electromagnetic transdermal drug delivery from 2013. The way BOOST works: paired with a smartphone app, BOOST scans the barcode of your skincare product to identify the active ingredients in it. It then adjusts its waveform to push the right ingredients into your skin at the right depth for you. Furthermore, based on the aforementioned active ingredients, BOOST automatically selects a complementary LED treatment to enhance their effect, delivering professional-level at-home photofacials with full-spectrum LED lights that target your specific skin concerns. BOOST is the only device on the market to provide personalized skincare treatment taking into consideration all relevant data: skin type, specific skin conditions, climate, and the products you are using.
How the product is promoted online?
After being successfully crowdfunded on Kickstarter, BOOST has been promoted mainly online, through our owned channels, earned and paid ones; influencers, media and social media channels.
Why the product is innovative?
BOOST is a one-of-a-kind smart device that works with your favorite cream or serum, making them more effective and impactful. Its unique, proprietary technology is based on the company’s very own patent for electromagnetic transdermal drug delivery, dating from 2013. Aided by LED light technology, BOOST is also the only device on the market to provide a completely personalized skincare treatment, taking into consideration all relevant data: your skin type, specific skin conditions, climate, and the products you are using.
How does the product comply with the evaluation criteria of its category?
As an innovative, smart, and unique beauty device, BOOST creates its own market niche, since there are no existing products that claim to be able to do something similar. BOOST does not work all on its own, but WITH your favorite skincare products, such as creams and serums: it aims not to replace them, but to improve their efficiency and impact. This makes the device simple to understand and easy to communicate, especially to people already enjoying the benefits of the growing global beauty market. BOOST’s attractiveness is also amplified by the fact that it makes the EXISTING, already purchased products perform better, i.e. it helps those very products do more, subsequently reducing waste. With its simplicity and ingenuity, BOOST clicks many of the beauty industry’s check boxes, and is, therefore, SM-friendly, showing immense potential for future growth and development.