GAMA SRL

iQ 2

GAMA ITALY PROFESSIONAL's Next-Gen Hair Dryer, the Evolution of the Revolution: iQ2

Stand Number: E8/F7 Hall: 33

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Product headline
GAMA ITALY PROFESSIONAL's Next-Gen Hair Dryer, the Evolution of the Revolution: iQ2
Product description
iQ2, the next-gen evolution of the groundbreaking iQ Perfetto, fitted with various innovations. The new intelligent brushless motor and Venturi Effect reduce drying time without using extra power. The only dryer with Turbo Function, increases potency from 110,000rpm to 120,000rpm/30sec. The antibacterial OXyACtive Tech easy to remove washable micro-perforated filters ensure greater engine resilience&hair health. It comes with accessories with magnetic coupling and mechanical hook. The patented Venturi nozzle creates a homogeneous air-flow, for fine or damaged hair. The nozzle’s double-layer design’s air cushion prevents overheating. The only dryer with 'Standby Technology’, automatically deactivated when placed on the Smart Pad.
Claims & Benefits
The perfect balance between weight&performance, with various innovations. The intelligent brushless motor and Venturi effect reduce drying time without using extra power. The only with Turbo function, increases potency from 110,000rpm to 120,000rpm/30sec. The easy to remove washable micro-perforated filters ensure greater engine resilience& hair health. It comes with accessories with magnetic coupling and mechanical hook. The patented Venturi nozzle creates a homogeneous air-flow, for those with fine or damaged hair. The nozzle’s double-layer design’s air cushion prevents overheating. And it is the only with 'Standby Technology’, its automatically deactivated when placed on the Smart Pad. Oxy-Active Tech, is a powerful antibacterial.
Technical details
• Motor speed: 110,000 rpm • Turbo: 120,000 rpm for 30 sec • Power: 2000 Watts, • Air Pressure: 465 mmh2o, • Noise: only 78 dB • Weight: 294g / 10.03oz/ 0.65 pounds • Intelligent brushless motor • Turbo Function • Venturi Effect • Oxy-Active Technology • Standby Technology • Lock Function • Memory Function • Auto-Clean Technology • Auto-Diagnostics System • Removable, washable magnetized micro-perforated filter • Combinations of use: 3 speeds, 4 temperatures and cold air shot Cool Shot • Accessories: magnetic coupling and mechanical hook diffuser, one Venturi nozzle, two professional nozzles • Care Kit included • Professional 3 meter / 9.8 ft anti-rolling cable.
Launch date
04/28/2022
Price
€ 319
Website or main Social channel
@iqperfetto, www.gamaprofessional.com
What does it make the product special?
The new iQ2, the new must have in the professional market. It boasts the perfect balance between weight and performance from the original iQ, introducing various innovations. It is the lightest, most performant professional dryer in the world at only 0.65lbs/294g. The new ultra-potent intelligent brushless motor’s 110,000rpm performance is enhanced by the Venturi Effect and the new Turbo Function. The Venturi effect multiplies the air-flow delivered by the engine, reducing drying time without using extra power. The exclusive Turbo Function, is a technical revolution which increases air flow by boosting potency to 120,000rpm for 30sec. This results in over 30% reduction of drying time. The easy-to-remove magnetized washable micro-filters, prevent dirt from entering the dryer, ensuring greater engine resilience & hair health. It’s accessories have magnetic coupling and mechanical hook. The patented Venturi nozzle creates a homogeneous air-flow, ideal for those with fine or damaged hair. The nozzle’s double-layer design’s air cushion prevents overheating and easy handling. And its the only with 'Standby Technology’, its automatically deactivated when placed on the Smart Pad. It’s also fitted with Oxy-Active Tech, a powerful antibacterial, Auto-Clean, Memory Function, Lock Function, Auto-Diagnostics System.
How the product is promoted online?
GAMA’s Digital Marketing Strategy include paid, earned and owned media. Our main focus is reaching the professional world first, the target for which the iQ perfetto was conceptualized and created for. We use SEO, Google Advertising, retargeting, Digital Advertising in industry and fashion publications, Social Media, PR, and aim to generate organic partnerships with industry referents that use our product because they truly like it and believe in it. We have also created a worldwide, exclusive IQ landing page that can be used by us as well as being linked to our distributor’s websites.
Why the product is innovative?
It is innovative because it is disruptive, like nothing that was ever done before. Revolutionary, ultra-light, compact, minimalist It boasts the perfect balance between weight and performance from the original iQ, introducing various key innovations. It is the lightest, most performant hairdryer in the world. At just 294grs/065lbs, it weighs almost as much as a smartphone and dries hair over 30% faster than conventional dryers. It does so while incorporating new never-seen technologies and characteristics to take care of the customer’s hair health and to ease the professional’s work. It is a dryer conceptualized and created for with all the professional’s needs in mind: practical, performant and with the latest hair-care technologies to ensure the clients leave satisfied.
How does the product comply with the evaluation criteria of its category?
The iQ Perfetto is the “Hair industry Breakthrough” of the year because it is disruptive and innovative, like nothing that was ever done before. Revolutionary, ultra-light, compact, minimalist It boasts the perfect balance between weight and performance from the original iQ, introducing various key never-seen innovations conceptualized with all the professional’s needs in mind: even more practical, more performant and with the latest hair-care technologies. It is the lightest, most performant hairdryer in the world, taking the already groundbreaking iQ line to the next step, and continuing to disrupt and set the next big trend the hair technology market.