Hoily Drops Ingrown Treatment by Fler is formulated to soothe post-depilatory irritation and prevent ingrown hairs. It is enriched with tea tree oil, tamanu oil, and bisabolol to accelerate the skin’s healing process with antimicrobial and calming properties. Together with the exfoliating mitt and the ingrown oil, made with 99.4% naturally-derived ingredients, the product clears pores, soothes, and softens the skin. It has been dermatologically tested for sensitive skin.
Formulated to soothe post-depilatory irritation and prevent ingrown hairs, together the Exfoliating Mitt and the Ingrown Oil help clearing pores, soothing and softening the skin. Enriched with Tea Tree oil, Tamanu oil and Bisabolol to accelerate the skin's healing process with antimicrobial and calming properties. Restores smooth, silky and non-greasy skin. Dermatologically tested for sensitive skin.
Claims & Benefits
Unclogs pores and helps to prevent irritation and ingrowns. Enriched with Tea Tree oil, Tamanu oil and Bisabolol to accelerate the skin's healing process. Restores smooth, silky and non-greasy skin.
Tea Tree Oil: antibacterial and anti-oxidant that helps reduce inflammation and enhance healing. Tamanu Oil: nourishing and moisturising with skin healing and regenerative properties. Bisabolol: skin-soothing and calming ingredient thanks to its anti-inflammatory properties. Coconut Oil: rich in fatty acids, thanks to its antimicrobial properties it nourishes and protects the skin
Ricinus Communis Seed Oil, Cocoglycerides, Oryza Sativa Bran Oil, Prunus Amygdalus Dulcis Oil (Prunus Amygdalus Dulcis (Sweet Almond) Oil), Olus Oil (Vegetable Oil), Vitis Vinifera Seed Oil (Vitis Vinifera (Grape) Seed Oil), Simmondsia Chinensis Seed Oil (Simmondsia Chinensis (Jojoba) Seed Oil), Macadamia Ternifolia Seed Oil, Melaleuca Alternifolia Leaf Oil (Melaleuca Alternifolia (Tea Tree) Leaf Oil), Calophyllum Inophyllum Seed Oil, Bisabolol, Oenothera Biennis Oil (Oenothera Biennis (Evening Primerose) Oil), Borago Officinalis Seed Oil, Linalool, Camelina Sativa Seed Oil, Tocopheryl Acetate, Lavandula Angustifolia Oil, Helianthus Annuus Seed Oil (Helianthus Annuus (Sunflower) Seed Oil), Tocopherol, Limonene, Beta-Sitosterol, Squalene, Geraniol
What sets your product apart and why is it innovative?
Hoily Drops is the first 2-step treatment to prevent and soothe irritation and ingrowns caused by hair removal: the Exfoliating Mitt, used on wet skin, buffs away dead skin and opens up pores, while the Concentrated Oil is made with 99.4% of naturally derived ingredients softens the skin & unclogs the pore that's trapping in the ingrown hair. It can be used on both face and body, both by men and women.
How do you promote your product on multiple channels?
The product is promoted on Instagram, TikTok, Facebook and Google through a marketing mix of organic user-generated content, influencers marketing and paid ads. We have more than 1 million monthly media reach thanks to the authentic way the product is marketed especially towards Millennials and Gen Z customers, displaying real bodies, real body-hair and real humans to which people feel more connected to. Also, we use a lot of video format content to highlight the product’s benefit, showcase how to best use it and how to obtain best results based on different skin type.
How does your product meet the evaluation criteria of its category?
Hoily Drops is proving its effectiveness by being already sold and purchased in more than 60 points of sales around Italy (Pinalli, OVS, Boots, etc.). The product has been cited by Marie Claire, i-D, Elle Decor, Grazia and many more press, and it has gained popularity on social media.