INOCOS
INOCOS Solid Tricolor Gel
Inocos Solid Tricolor Gel by Inoeh Care is a trio color range with an innovative solid gel varnish formula. The solid texture enables it to be applied on five nails at once without run-off. The solid gel polish has a creamy texture and features long-lasting pigmented shades.
Stand Number: L/17 Hall: 36
Questo prodotto è un finalista nella categoria Nail Products di Cosmoprof 2023
Product Tagline
Inocos Solid Tricolor Gel by Inoeh Care is a trio color range with an innovative solid gel varnish formula. The solid texture enables it to be applied on five nails at once without run-off. The solid gel polish has a creamy texture and features long-lasting pigmented shades.
Product description
Solid Tricolor Gel is a trio colour range with an innovative Solid Gel Varnish formula. Its solid texture allows it to be applied on 5 nails at once without run-offs. It has all the necessary complements for its application.
Claims & Benefits
Easier: solid gel polish with a creamy texture. Faster: apply to all 5 nails at once.
More effective: long-lasting pigmented shades. Say goodbye to painted cuticles!
Colour and nail art have never been so easy!
Technical details
INGREDIENTS: VP/DIMETHYLAMINOETHYLMETHACRYLATE COPOLYMER, TRIMETHYLOLPROPANE TRIACRYLATE, BENZOPHENONE, C24-28 ALKYL DIMETHICONE. [+/-] CI15985, CI77491, CI77492, CI77492, CI77499, CI77510, CI77742, CI77891
Launch date
11/28/2022
Price List
N/A
Website or Main Social media
https://www.instagram.com/inocoscosmetics/https://www.inocos.com/category/unhas-solid-tricolor-gelhttps://www.youtube.com/watch?v=nclVXEArAgU
What sets your product apart and why is it innovative?
Easier: solid gel polish with a creamy texture.
Faster: apply to all 5 nails at once.
More effective: long-lasting pigmented shades.
How do you promote your product on multiple channels?
1. Social Media: Created buzz and anticipation for the product launch (Facebook & Instagram) with visually appealing graphics and videos to showcase the product and its features. Utilized influencer marketing by partnering with relevant social media personalities in the nail sector to promote the product.
2. Email Marketing: Targeted email campaign to reach potential customers who have shown interest in similar products or have previously interacted with the brand.
3. Content Marketing: Created a variety of content (namely video tutorials) to educate potential customers about the product and its benefits.
4. Paid Media: Utilized paid advertising to reach a wider audience and drive targeted traffic to our website. Utilized retargeting campaigns to reach users who have previously interacted with the brand.
5. In-Store Marketing: Utilized visually appealing displays and promotional materials to promote the product to customers who are already in the store and drive sales.
6. Events and Live online training sessions: Moments to share with users how to use the product and its benefits.
How does your product meet the evaluation criteria of its category?
This is the first complete solid gel range launched in the Portuguese market. It offers a new and more straightforward and efficient way to work.
Multichannel marketing approach to the launch of this product, including social media, influencer marketing, PR and point of sale tactics.
Timeline
20 Dicembre 2022
Apertura iscrizioni
10 Febbraio 2023
Chiusura iscrizioni
28 Febbraio 2023
Annuncio finalisti
9 Marzo 2023
Scadenza ricezione dei prodotti inviati a Cosmoprof
17 Marzo 2023
Cosmoprof Awards Ceremony