IN PARTNERSHIP WITH
La competizione dell’industria cosmetica - Cosmoprof Awards
MYC PACKAGING INNOVATION CO., LTD.

METALLICA MASCARA

Metallica Mascara by MYC Packaging Innovation is a mascara case that combines sustainability with luxury. The mono-material design is 100% virgin or recycled aluminum, making Metallica Mascara 100% recyclable. All components can be crafted in PIR and PCR aluminum from fully traceable sources, with a lower environmental impact than virgin material, and without loss in quality. Aluminum is the most circular material in the market as it can be reused an infinite amount of times without losing its properties. The packaging has a premium feel, protects formula, enables effortless application, and is portable. The brushes, also in aluminum, are available with different knurling patterns, and deliver the right amount of formula, coating every lash, from root to tip.

Stand Number: C/64 - D/61 Hall: 18

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Questo prodotto è un vincitore nella categoria Sustainability di Cosmopack 2023

The strength of Metallica Mascara is the metal comb: chic, luxurious and recyclable. The jury admired the elegance and sustainability of the product, designed with 100 percent virgin or recycled aluminum. "Beautiful, sustainable and immortal," said the jury about the 100% recyclable aluminum.

With nearly one billion units of mascara sold each year, the sustainability component played a key role. Some jury members said that even if only a fraction of these individual units were made from sustainable, circular materials, the beauty industry could reduce a huge amount of waste and limit its impact on the environment.

Product Tagline
Metallica Mascara by MYC Packaging Innovation is a mascara case that combines sustainability with luxury. The mono-material design is 100% virgin or recycled aluminum, making Metallica Mascara 100% recyclable. All components can be crafted in PIR and PCR aluminum from fully traceable sources, with a lower environmental impact than virgin material, and without loss in quality. Aluminum is the most circular material in the market as it can be reused an infinite amount of times without losing its properties. The packaging has a premium feel, protects formula, enables effortless application, and is portable. The brushes, also in aluminum, are available with different knurling patterns, and deliver the right amount of formula, coating every lash, from root to tip.
Product description
Made entirely in aluminum, it is fully recyclable. Apart from its sustainable credentials, it incorporates also the other packaging features that are important to consumers: portability, premium feel, formula protection and effortless application.
Claims & Benefits
The pack features a safe screw closure and an ultra slim and elongated design that allows for easy and controlled application like a pro. The brushes, also in aluminum, are available with different knurling patterns and have been engineered to deliver the right amount of formula and coat every lash, from root to tip. Perfect for defining mascara as well as for lash and eyebrow primer and treatment. To deliver different makeup looks, it can be paired also with twisted-wire fibred brushes, including bio-based options.
Technical details
All components can be crafted also in PIR and PCR aluminum from fully traceable sources with a much lower environmental impact than virgin material without loss in quality. Aluminum is the most circular material available in the market as it can be reused an infinite number of times without losing its properties.
Launch date
03/01/2023
Price List
N/A
Website or Main Social media
N/A
What sets your product apart and why is it innovative?
Can luxury be truly sustainable? And can a sustainable product be luxurious at the same time? Metallica mascara is the answer to these questions. A high quality product that last.
How do you promote your product on multiple channels?
It will be promoted on MYC's social medias along with a dedicated newsletter to customers. The perfect target are clean and conscious cosmetics brands.
How does your product meet the evaluation criteria of its category?
Thanks to the use of sustainable materials and its mono-material design, it is ready for recycling and promotes circularity.

Timeline

20 Dicembre 2022

Apertura iscrizioni

10 Febbraio 2023

Chiusura iscrizioni

28 Febbraio 2023

Annuncio finalisti

9 Marzo 2023

Scadenza ricezione dei prodotti inviati a Cosmoprof

17 Marzo 2023

Cosmoprof Awards Ceremony