Questo prodotto è un vincitore nella categoria Hair Care Formula di Cosmopack 2023
Pink Frogs Cosmetics' product presents a new way to enjoy shampoo. From formula to packaging, PPS Planet & People Shampoo is designed to reduce environmental impact, as the jury correctly noted. This includes a clean formula with natural and certified ingredients, a spray applicator that allows for better product delivery while reducing waste (as well as being a lot of fun to use), and refills that minimize packaging and manufacturing.
Other highlights include a high percentage of natural active ingredients (92.5 percent) and a delicious fragrance that promotes a feeling of well-being.
PPS Planet & People Shampoo by Pink Frogs Cosmetics is a sprayable shampoo designed to deliver the right dose of product onto hair without waste. It creates a soft foam with effective cleansing power. The formulation contains a mix of naturally-derived surfactants combined with a 100% natural chelator that captures dirt, and keeps hair healthy and shiny. It also contains Radicare®-Eco, a blend of three natural antioxidants (Melissa officinalis, barley grass sprouts, and biotechnologically-produced glucosyl hesperidin) that defend skin and hair from polluting heavy particles, heavy metals, and UV rays. The shampoo is produced by cold process and features 95.2% ingredients of natural origin.
A practical concentrated eco-refill, to be diluted with water in the reusable bottle, that ensures a remarkable reduction of the environmental impact for a shampoo.
A nebulizer that distributes the right dose on the hair, avoiding product waste.
An already active liquid formula capable of cleansing the hair lengths while preserving their integrity.
A rich, full-bodied foam, pleasant to the touch that rinses off easily, saving water even during the final stage. An inclusive packaging with intuitive opening and braille label.
Claims & Benefits
- Sustainable: 50 ml eco-refill that generates 200 ml finished product so: less energy to produce it (cold mixing) and transport it (75% less weight and volume), 100% recycled r-PET plastic bottle (60% less than retail format) with no non-disposable parts (atomizer is recovered)
- Produced by cold process (no CO2 emissions for heating)
- Clean formula, 95.2% ingredients of natural origin according to ISO 16128
- New gesture: spray formula to be nebulized onto the hair for proper dosage without waste
- Suitable for all hair types, excellent performance even on curly, straight and treated hair, respects the pH of the scalp and the shine of the lengths.
PPS contains a mix of naturally derived surfactants combined with a 100% natural chelator that captures dirt and keeps hair healthy and shiny.
It also contains Radicare®-Eco, a blend of three natural anti-oxidants (Melissa officinalis, barley grass sprouts and biotechnologically produced glucosyl hesperidin) to defend skin and hair from polluting particles, heavy metals and UV rays.
Scented with a fragrance developed with certified emotional technology that promotes a state of well-being and happiness during use.
Website or Main Social media
What sets your product apart and why is it innovative?
PPS is the first liquid sprayable shampoo that, at the same time, respects the planet (concentrated formula in refillable pack) and makes it easy to use, both to avoid waste and to be used by people with disabilities or motor difficulties (together with soap, toothpaste and deodorant, shampoo is the most widely used cosmetic).
It is a 360° supply chain project because it involves partner companies of ingredients, bottles, labels and atomizers around the same goal: to create an innovative product in terms of formula, packaging, sustainability and social inclusion.
The product that will be sold, will be the concentrated solution contained in a small 50 ml bottle that will have to be diluted with water in the 200 ml bottle with the nebulizer (reusable countless times).
Pegaso bottles from HO.BAG are made from 100% recycled plastic r-Pet.
Aptar's Twist spray pump allows one-handed use (suitable for people with poor fine motor skills) as well as a saddle on the button to guide the spray in the right direction (suitable for visually impaired people).
Eurolabel's label is printed with universal design technology featuring tactile elements (suitable for visually impaired people) and special fonts that increase the perceptibility of the information.
How do you promote your product on multiple channels?
On social media, website, newsletter.
How does your product meet the evaluation criteria of its category?
With the design of this product, we will satisfy the most demanding consumer by accompanying him/her in a radical change of habit. Healthy scalp and hair, shiny, soft and combable, with an unprecedented gesture for a shampoo.
Only after the result is achieved, it will be possible to understand how, with this new gesture, even a simple shampoo can make a difference to the environment and social inclusion.
From the formula to its final packaging, everything has been designed with the aim of reducing environmental impact during production, transport, use and at the end of its life.
A clean formula with natural and certified ingredients, a spray application that allows better distribution of the product while reducing waste, a perfume that releases emotions and well-being during washing, a pack that respects the environment and speaks a universal and inclusive language: all these elements will make PPS Planet & People Shampoo the revolutionary product in hair care.