MANTA HAIR LTD
Manta Pulse HEALTHY HAIR & SCALP AT THE TOUCH OF A BUTTON
Manta Pulse Healthy Hair & Scalp at the Touch of a Button by Manta Hair is a 5-in-1 brush, detangler, exfoliator, massager, and device that distributes treatments and shampoo. Magnetic pulsations invigorate blood flow circulation, delivering oxygen to the scalp while gently exfoliating and reducing tension. The scalp massager stimulates the scalp with 2,000 or 4,000 pulsations per minute. Patented Flexguard technology enables each bristle to have 360-degree motion so that it never reaches the stress point that causes breakage. The ergonomic design molds to the shape of the scalp. The device is suitable for all hair types and is 100% waterproof.
Stand Number: F/19 Hall: 19
Questo prodotto è un finalista nella categoria Home & Professional Devices & Tools di Cosmoprof 2023
Product Tagline
Manta Pulse Healthy Hair & Scalp at the Touch of a Button by Manta Hair is a 5-in-1 brush, detangler, exfoliator, massager, and device that distributes treatments and shampoo. Magnetic pulsations invigorate blood flow circulation, delivering oxygen to the scalp while gently exfoliating and reducing tension. The scalp massager stimulates the scalp with 2,000 or 4,000 pulsations per minute. Patented Flexguard technology enables each bristle to have 360-degree motion so that it never reaches the stress point that causes breakage. The ergonomic design molds to the shape of the scalp. The device is suitable for all hair types and is 100% waterproof.
Product description
MANTA PULSE – NEW HAIR TECH INNOVATION
HEALTHY HAIR & SCALP AT THE TOUCH OF A BUTTON
Patented, multi-awarded 5-in-1 brush, detangles, exfoliates, massages, distributes treatments & shampoo. Electric scalp massager stimulates scalp with 2,000 or 4,000 pulsations per minute invigorating blood flow circulation delivering oxygen to the scalp gently exfoliating and reducing tension. Pioneering patented FLEXGUARD technology on the base enables each bristle to have complete 360-degree motion so it never reaches the stress point that causes breakage. True ergonomic design mould to shape of your scalp. Suitable for all hair types. 100% waterproof. Anti-static. Heat-resistant up to 80c. Vegan.
Claims & Benefits
Electric scalp massager stimulates scalp with 2,000 or 4,000 pulsations per minute
Electric scalp exfoliator
Ultra-gentle: Minimum breakage, maximum shine
Suitable for all hair types and hair extensions
Travel Pouch
Non-slip grip
Bendable base mould to the shape of your scalp
True ergonomic handle - glove-like hold
Ultra-hygienic medical grade materials
Patented FLEXGUARD technology enables each super-soft bristle to have complete 360-degree motion
Anti-static
Heat-resistant up to 80c
Waterproof
100% recyclable
Vegan
Technical details
Material & Care
Made from ultra-hygienic, super-soft medical grade heat-resistant & 100% recyclable materials using patented FLEXGUARD technology. Manta was created to glide responsively through your hair using a specialist soft touch material which means no rough edges to catch or tear the hair shaft.
Dimensions
Feather-light but mighty
Width: 5.5 cm
Depth: 7.8 cm
Length: 11 cm
Launch date
06/01/2022
Price List
RRP 65 EUR
Website or Main Social media
https://www.mantahair.com/manta-pulse/
What sets your product apart and why is it innovative?
Patented, multi-awarded 5-in-1 brush, detangles, exfoliates, massages, distributes treatments & shampoo. Electric scalp massager stimulates scalp with 2,000 or 4,000 pulsations per minute invigorating blood flow circulation delivering oxygen to the scalp gently exfoliating and reducing tension. Pioneering patented FLEXGUARD technology on the base enables each bristle to have complete 360-degree motion so it never reaches the stress point that causes breakage. True ergonomic design mould to shape of your scalp. Suitable for all hair types. 100% waterproof. Anti-static. Heat-resistant up to 80c.
100% recyclable product and packaging
6,124 MANTA® brushes donated to children cancer charity, retail value £153,250
Vegan & cruelty-free
Holistic approach to hair and scalp care
Approved by trichologists, professionals and consumers study
27+ beauty awards including The Queen`s Awards for Enterprise Innovation 2022 and the Great British Entrepreneur Award winner in Beauty 2022
Inspired by an incredible story. Tim Binnington created the Manta for his wife who lost her hair due to a life-threatening illness. As it grew back, she wanted to treat it as gently as possible to minimise breakage. Tim, combining 25 years of hands-on hairdressing experience with the latest materials and technology, developed a brush that reinvents the way we treat our hair.
How do you promote your product on multiple channels?
MANTA® is the pioneering British haircare brand with international geist, proud to work with over 1300 luxurious hair salons, lavish department stores, health support programs and charities, and luxury beauty chains around the globe.
MANTA® treats over 1.5 million people each year and has the single largest influence on trends and developments in the global haircare industry.
MANTA® to bring to market some of the most influential anti-damaging homecare products and professional haircare-therapies the beauty industry has ever seen.
Behind the scenes, MANTA® offers an unparalleled and bespoke support package to its global partners with a dedicated team based at its corporate head office in London.
MANTA® delivers award-winning marketing, business focused training, strong visual merchandising, ground-breaking product development and a global PR strategy that drives consumers into MANTA® locations around the world.
We are directly communicating with our customers through our international website providing solution for each hair & scalp type. We are presented on the most international beauty marketplaces and online platforms, direct emails, social media, organic PR, 100 of monthly press prints, television as BBC or shopping channels as QVC.
How does your product meet the evaluation criteria of its category?
Scalp care is as essential as skincare. Our GREATER PURPOSE is to give everyone the confidence to care for their hair without damage or breakage. A brush as gentle as using fingertips — the new self-care ritual in hair.
• Prestige haircare sales up 17% in 2022
• 9% growth in products focussed on hair loss
• Rise in the awareness & importance of scalp health
• True ergonomic design
• Socially responsible, clean & sustainable
• 100% recyclable product. 100% recyclable packaging
• We care - 6,124 MANTA® brushes donated to children cancer charity, retail value £153,250
• Vegan & cruelty-free
• Holistic approach
• Consumers loyalty – organic PR, loved by press, beauty bloggers and influencers internationally
• Supported by Eva Proudman, CHAIRMAN OF THE INSTITUTE OF TRICHOLOGISTS UK
• 27+ beauty awards including The Queen`s Awards for Enterprise Innovation 2022 and the Great British Entrepreneur Award winner in Beauty 2022
Tim Binnington created the Manta for his wife who lost her hair due to a life-threatening illness. As it grew back, she wanted to treat it as gently as possible to minimise breakage. Tim, combining 25 years of hands-on hairdressing experience with the latest materials and technology, developed a brush that reinvents the way we treat our hair.
Timeline
20 Dicembre 2022
Apertura iscrizioni
10 Febbraio 2023
Chiusura iscrizioni
28 Febbraio 2023
Annuncio finalisti
9 Marzo 2023
Scadenza ricezione dei prodotti inviati a Cosmoprof
17 Marzo 2023
Cosmoprof Awards Ceremony