This product is a winner in the category Make-up Product of Cosmoprof Awards 2019
Product headline
A cosmetic innovative foundation created in Sweden with care and multi-functionality
Everyone deserves to live life limitless, so we came up with a simple solution - FREEDOM IN A BOTTLE.
Product - Description
The Base is an intelligent cover formula designed to effortlessly conceal skin flaws such as stretch marks, scars, tattoos and vitiligo. The unique Knead Technology creates high stability to the product with a easily spreadable silky cream that allows a natural and ultra-buildable coverage
Formulated with a new generation of emulsions becomes a ally against skin imperfections.
The unique formula is made climate-adaptive to resist sweat and humidity without clogging the pores. It can be used on Face&Body with up to a 72h comfortable wear that is smudge- and transfer-resistant.
Benefits
VEGAN, NON TOXIC, PARABEN FREE, Ultra ANTIOXY properties, Petrolatum Free, CRUELTY FREE. Ultra ANTIOXY properties. Contains Vitamin A & E which prevents stretch marks and scarring.
When applied correctly it stays up to 3 days without compromising the effect. Internal Panel Test 72h
You can go to the beach, in salt water, work out, shower and even wash it with soap without a care in the world
8 camouflaging matte shades that suits ALL skin types for everyday wear on both face and body
Unique formulation of skin-friendly silicone compounds that doesn’t smudge off on clothes
Technical details
VEGAN, NON TOXIC, PARABEN FREE, Ultra ANTIOXY properties, Petrolatum Free, CRUELTY FREE. Ultra ANTIOXY properties. Contains Vitamin A & E which prevents stretch marks and scarring.
When applied correctly it stays up to 3 days without compromising the effect. Internal Panel Test 72h
You can go to the beach, in salt water, work out, shower and even wash it with soap without a care in the world
8 camouflaging matte shades that suits ALL skin types for everyday wear on both face and body
Unique formulation of skin-friendly silicone compounds that doesn’t smudge off on clothes
Launch Date
04/01/2019
What does it make the product special?
A cosmetic innovative foundation created in Sweden with care and multi-functionality to facilitate EVERYDAY USE FOR MEN AND WOMEN. The unique B.O.S formula is made climate-adaptive to resist sweat and humidity and won't clog pores so that wherever you are, it's going to work on your skin. This long wearing, light-as-air texture is UNDETECTABLE on skin—so you always look like YOU. Bring it to the beach, workout and plan an active life without stressing about your make up. The Base can only be removed with our customised all natural remover!
How the product is promoted online?
Strong e-commerce is built through cooperations with youtubers, bloggers and influencers. The main channel of communication will be through social media combined with attractive deals.
Why the product is innovative?
VEGAN, NON TOXIC, PARABEN FREE, Ultra ANTIOXY properties, Petrolatum Free, CRUELTY FREE. Ultra ANTIOXY properties. Highly waterproof in salt water, 72h long wear and transfer proof second skin formulation
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement