This product is a finalist in the category Make-up Product of Cosmoprof Awards 2019
Product headline
From the House of Mehron Est. 1927. Our jet black, paintable liquid makeup delivers a high shine vinyl-like finish giving you an intense look that lasts.
Product - Description
1927’s unique water and smudge resistant formula retains its glossy shine and lets you create endless textures and designs for face and body. Includes a professional two-piece brush that’s perfect for creating the finest details. Our ultra long-wearing liquid vinyl can be used for the most precise eye-lining detail and for elaborate body painting creations. Let your creativity go wild, the options are infinite! Stored in a great retro .5 oz. ink well bottle!
Benefits
• Includes a professional two-piece liner brush, perfect for the finest details
• Perfect for eye, face and body makeup designs
• Jet black, quick drying, high shine, vinyl-like look
• Limited Edition retro packaging in celebration of Mehron’s 90 Year Anniversary
• Made in the USA with high quality ingredients
• Vegan, Cruelty & Paraben Free
• Water resistant, smudge-proof, formula
• Ultra long-lasting wear
• Contains the beneficial properties of Vitamin E
• Professional Makeup at an exceptional value
Technical details
Shake well. Paint on face or body, be creative!
Remove with Mehron’s Bared ™ Makeup Remover & Cleanser and gently peel off.
Launch Date
01/07/2019
What does it make the product special?
New advanced formula:
• Includes a professional two-piece liner brush, perfect for the finest details
• Perfect for eye, face and body makeup designs
• Jet black, quick drying, high shine, vinyl-like look
• Limited Edition retro packaging in celebration of Mehron’s 90 Year Anniversary
• Made in the USA with high quality ingredients
• Vegan, Cruelty & Paraben Free
• Water resistant, smudge-proof, formula
• Ultra long-lasting wear
• Contains the beneficial properties of Vitamin E
• Professional Makeup at an exceptional value
How the product is promoted online?
Social Media
Why the product is innovative?
New liquid vinyl advanced formula.
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement