WABUKI Molecular Drone Postbiotics Serum

Wabuki is a fresh serum created by reconstituting freeze dried molecular drones, loaded with active postbiotics, with 10 ml of moisturizing solution. Applied on the skin, it releases thousands of molecular drones diffusing and delivering actives to repair skin barrier

Patented technology is applied to create Multilamellar Cationic Liposomes loaded with active postbiotics and serving as delivery drones inside the skin. During freeze drying process, thousands of drones shape in a white shining cloud, packed in a glass ampule. A customizable highly moisturizing solution is packed separately. To reconstitute Wabuki Serum, the solution is squeezed in the molecular drone cloud to create 10 ml of fresh serum. Once applied on the skin, molecular drones diffuse to melt on cells’ membrane and to release inside active postbiotics containing metabolites of rare Actinomycetes isolated in Japanese plants, by Kitasato University.

Wabuki Serum actively functions contrasting both exogenous and endogenous skin aging factors. Particularly, Wabuki Serum targets regeneration of healthy skin barrier function. The skin acts as a physical barrier against microorganism, UV radiation, toxins, allergens and regulating the transport of water and electrolytes. In vitro testing show, Wabuki Serum postbiotics promotes Transglutaminase and Involucrin production, in turn improving natural skin barrier function against environmental aging factors. In vitro testing show, Wabuki Serum postbiotics inhibits hyaluronidase activation that is an endogenous aging factor degrading hyaluronic acid in skin. Wabuki Serum preserves the natural function of healthy skin and helps contrasting aging.

Slow Freeze Drying technology is applied to create a stable cloud of Multilamellar Cationic Liposomes. In vitro testing show, these molecular drones improve skin penetration by 2,5 factor. Active postbiotics loaded in drones are produced by a specific Actinomycetes strain selected within a joint research with Kitasato University, a world excellence in actives derived from microorganism. Efficacy of postbiotics on skin barrier promotion is proven by in-vitro testing. Moisturizing solution is kept separate allowing customizable sensorial experience by offering different options to choose from. Glass ampules guarantee high compatibility and each contains 10 ml of reconstituted fresh serum.

05/01/2019

Wabuki Serum mission is to tackle the root cause of accelerating aging and other skin issues: skin barrier function deficiency. Multilamellar Cationic Liposomes, with patented phospholipids composition, specifically target skin keratinocytes to release postbiotics regenerating skin barrier function. Wabuki Serum can be freshly prepared with minimum efforts by consumers, thanks to the special packaging that grants always perfect mixing and precise active ingredient dosing. Ampule dose is calibrated for a ten days use to grant always fresh serum. A sensorial experience customization is possible by offering different options of moisturizing lotion: water base, oil base or emulsions, this without impacting on active ingredient. Japanese holistic approach to beauty requires Wabuki Serum to be emotionally special: its creation is entitled to the Japanese Emperor transition, taking place on April the 30th 2019, and to the New Era for Japan history, starting from May 1st. “Wabuki” means “Japan breath” and evocative symbols are present in this serum creation. The action of injecting, required to reconstitute the product, represents Japanese Era transition. The white cloud represents the abdicating Emperor embraced by accessing Emperor to create new power for Japan. Active ingredients are extracted from Japanese plants, evoking good things coming from Japan soil.

Wabuki Serum communication and promotion follow warew values: quality content, transparency and accessible evidences. Premium quality inspirational video, engaging tutorials, flagship shop real time streaming, cultural content focusing on Japanese traditions are widely used on SNS platforms. Goal is to create a strong link between the brand and Japanese culture, focusing on selected customer target. A specific plan to enroll brand and value ambassadors is in pipeline for 2019, this in turn impacting the on-line promotion. All warew products are available online over major global platforms with generous information availability. Price leveraging action are not part of warew strategy.

Wabuki Serum is a functional cosmetic combining together three innovative concepts in one product: molecular drone technology, freeze dry processing and postbiotics actives. This solution has been design to reach the specific targets assigned by our dermatologists: promoting the keratinocytes cornified envelope development to improve skin barrier function. To reach this goal, dedicated Multilayer Cationic Liposomes have been developed and freeze dried to deliver active postbiotics on target while limiting the use of preservatives. Special packaging for cosmetic industry has been chosen to grant consumer a precise, user friendly mixing and dosing of the ingredient favoring a more enjoyable application.