Asquan Group

NFC Smart Packaging Technology powered by Asquan Group

The future of digital brand protection and consumer engagement.

Stand Number: A11 Hall: 15

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Product headline
The future of digital brand protection and consumer engagement.
Product - Description
Asquan Group's NFC Technology is a concept- smart packaging solution that can be used for consumer engagement, product tracking as well as brand protection. NFC offers to brands the opportunity to engage their client base through a variety of interactive campaigns. Everything from offering tips on makeup trends and makeup tutorials to offering refills, discounts on re-purchases as well as showing other products in the range or other related products. Brands can opt to introduce new products launching in coming months or simply introduce their brand image and philosophy to the consumer.
Technical details
NFC tags are inserted into the brand packaging during the manufacturing process. After scanning the packaging with a phone the consumer is led to a informative platform with the particular brands campaign or brand protection notice.
Launch Date
01/01/2019
Why the product is innovative?
The product is innovative in terms of the technology it utilities and adapts to the beauty and cosmetics industry. It addresses some of the industries most pressing issues such as counterfeit products and brand protection as well as big data- offering consumer insights for brand and product development.

Timeline

27 November 2023

Platform Opening

12 February 2024

Entries closing

29 February 2024

Finalists Announcement

18 March 2024

Deadline for Receiving Products

22 March 2024

Awards Ceremony
Winners Announcement