Meadow
Meadow Kapsul™
The Meadow Kapsul™ takes aluminum beverage cans and turns them into a pre-filled cartridge for use in the personal care and beauty spheres. The idea is that the aluminum cans can be used as refills without having to decant the product into the dispenser, but instead by simply changing the can inside it, thus reducing mess. Meadow chose to work with aluminum beverage cans as they keep light out, and aroma and freshness in and take an average of 60 days to recycle. Working in collaboration with DRT, the company that developed the traditional can end, Meadow has replaced the beverage can end with the Meadow Kapsul™ end, to enhance versatility while maintaining the can’s optimal characteristics. Meadow also works with dispenser suppliers, so brands can tailor the outer dispenser to their desired shape and material. Meadow also assists co-packers in adapting filling equipment to the Meadow Kapsul™ technology. Meadow states that Meadow Kapsul™ has the potential to accelerate the adoption of circular packaging among global consumer packaged goods brands, making a significant impact on the waste crisis.
Hall (Pavilion) and Stand Number: E26; Hall: 20 Specify if Mother Company or Distributor: Mother Company (Brand Owner)
Questo prodotto è un finalista nella categoria Sustainability di Cosmopack 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
12/15/24
Product Description (No Prototypes accepted)
By modifying the can end, MEADOW KAPSUL™ technology enables its use across diverse sectors, including personal care and beauty. The result is an affordable circular solution for brands readily available at scale.
Paired with a reusable dispenser brands can customise through licensing, it has proven to deliver an exceptionally convenient and intuitive experience for users. Its twist-to-open mechanism minimises effort, making it easy to operate and recycle.
The MEADOW KAPSUL™ has been awarded the ‘Best of the Best’ Red Dot Design Award 2024, iF Design Award 2024, and D&AD Wood Pencil Award 2024 for Product Design.
Product Innovation
The MEADOW KAPSUL™ has exceptional potential to accelerate the adoption of circular packaging among global consumer packaged goods (CPG) brands, making a significant impact on the waste crisis. This innovative packaging technology is readily available at scale and offers a circular solution without compromise.
For consumers, it has proven to provide unmatched convenience and intuitiveness, driving interest and enhancing repurchase intentions. It also has the ability to attract new customers to brands. For brand owners, the MEADOW KAPSUL™ offers a cost-effective route to meet sustainability targets, creating clear opportunities for differentiation.
The solution can be customised by clients when licensing the technology, allowing for tailored branding that aligns with their specific market needs. This combination of benefits makes the MEADOW KAPSUL™ a deserving candidate for this award.
Claims & Benefits
The MEADOW KAPSUL™ technology adapts infinitely recyclable aluminium cans into pre-fills while offering an unparalleled user experience. Through extensive user research, our technology has proven to be easy to use and easy to recycle. It also shows potential to drive repurchase intentions and to attract new shoppers to brands.
From the consumer's perspective, convenience and intuitiveness are key aspects of our solution. The user experience stands out from current refill options by being mess-free. Users do not have to decant and pour the product directly into the dispenser; they simply need to change the can inside it.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
The Meadow Kapsul™ takes aluminum beverage cans and turns them into a pre-filled cartridge for use in the personal care and beauty spheres. The idea is that the aluminum cans can be used as refills without having to decant the product into the dispenser, but instead by simply changing the can inside it, thus reducing mess. Meadow chose to work with aluminum beverage cans as they keep light out, and aroma and freshness in and take an average of 60 days to recycle. Working in collaboration with DRT, the company that developed the traditional can end, Meadow has replaced the beverage can end with the Meadow Kapsul™ end, to enhance versatility while maintaining the can’s optimal characteristics. Meadow also works with dispenser suppliers, so brands can tailor the outer dispenser to their desired shape and material. Meadow also assists co-packers in adapting filling equipment to the Meadow Kapsul™ technology. Meadow states that Meadow Kapsul™ has the potential to accelerate the adoption of circular packaging among global consumer packaged goods brands, making a significant impact on the waste crisis.
Certifications and Patents
Meadow has a robust and growing intellectual property portfolio, including multiple pending patent applications covering key innovations in circular packaging. We are committed to developing and continuing to protect the novel technologies that drive circularity at scale. We’re currently working towards the B Corp Certification.
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
Through our licensing business model, we collaborate with existing supply chain and often leverage our partners brand communication to share information, especially via PR. To spark awareness and interest in the market, we provide clients with clear brand communication guidelines on how to leverage their brands through our innovation in many different channels.
Trade Shows play an important part in our commercial activities, as well getting recognition from key, relevant awards, such as the Cosmopack Awards. The MEADOW KAPSUL™ technology allows the can to serve multiple purposes beyond beverages, with potential to expand from personal care and beauty to other categories.
By establishing our convenient pre-fill solution as a packaging standard, we aim to ensure consumer adoption and global packaging circularity for several product categories. With the MEADOW KAPSUL™ technology, circularity seamlessly integrates into customers' daily lives.
Technology Features
The product development centres on the beverage can, a well-established circular container optimised over decades. It keeps light out, aroma and freshness in, and is recycled and back on the shelf on average within 60 days with no change to the integrity of the original material.
Most importantly, it is surrounded by an established ecosystem, including supply chains, recycling infrastructure, and recognised consumer behaviours. In fact, 75% of all aluminium ever produced is still in use.
We have replaced the beverage can end with the MEADOW KAPSUL™ end by collaborating with DRT, inventors of the traditional can end, to enhance versatility while maintaining its optimal characteristics. Additionally, we reduced raw material and weight by eliminating the pull tab. A unique crimped end was introduced to provide visual and tactile cues for different usage.
The first MEADOW KAPSUL™ pilot launched in Spain in 2024. Through our partnership with Ball, we can enable local sourcing. Meadow collaborates with dispenser suppliers to support brands in tailoring it to their preferred shapes and materials. We also assist co-packers to adapt filling equipment to MEADOW KAPSUL™ technology. By leveraging the existing ecosystem, we offer a cost-efficient and sustainable packaging solution at scale.
Sustainability Credentials & Certifications
Meadow’s mission is to set a new packaging standard in the market with pre-fillable products, bringing convenience for consumers to adopt refilling practices while still being a competitive solution to motivate brands. Our goal is to replace linear packaging in many different categories with this readily available at scale, circular option – the aluminum beverage can.
According to the World Bank, over 2.1 billion tons of waste are produced globally every year, of which only 13.5% is recycled. The beverage can, an aluminium-based product, is an optimised lightweight container available at high volumes around the globe. The material shows a 75% recycling rate and high recycling content in Europe and North America.
Compared to other packaging materials, recycled aluminium is valuable, making it profitable to collect and recycle. Its recycling process has a comparatively low yield loss, meaning more material is retained and circulated.
With MEADOW KAPSUL™, Meadow minimises raw material use and reduces the can weight by eliminating the pull tab. At Meadow, we continuously invest in development research to strengthen our contribution to the circular economy.
This disruptive packaging technology offers an opportunity for brands to take steps towards aligning with legislation in the EU and U.S. It also delivers flexibility for brands to tailor the solution to their specific targets and needs. Meadow is committed to make global impact; thus, we do not work with exclusive partnerships in order to be able to support as many brands as possible.
How to use it
The MEADOW KAPSUL™ technology transforms the traditional aluminium beverage can into a versatile, pre-fill solution that carries innovation, sustainability, and functionality. It introduces a disruptive modification to the can end, while delivering an intuitive and user-friendly mechanism through a reusable branded dispenser.
This innovation not only enhances the user experience but also drives category value by offering a premium, customisable solution for brands. Its design is familiar yet innovative, providing advanced functionality without compromising aesthetics. This makes it a circular choice for various product packaging categories.
The precision-engineered can end ensures a seamless integration into existing recycling habits. Aluminium cans have an average 75% recycling rate, and using recycled aluminium saves 95% of the energy compared to virgin material. The MEADOW KAPSUL™ end is designed to minimise raw material usage, making the can even more sustainable as a packaging option.
The MEADOW KAPSUL™ technology has been rigorously tested to ensure it meets the highest standards of performance. The combination of pre-fills and reusable, fully customisable dispensers allow brands to adapt it across different product lines, market and target needs, ensuring consistent quality and functionality.
Our partnership with Ball Corporation ensures efficient, global footprint for the MEADOW KAPSUL™ technology. This collaboration guarantees efficient production and scalability, making our solution accessible to brands worldwide.
In summary, the MEADOW KAPSUL™ stands out as a pioneering solution in circular packaging, meeting and exceeding the Cosmopack Awards criteria for innovation, sustainability, design, functionality, and quality. We are proud to present this technology as a testament to our commitment to driving circularity and innovation in the packaging industry.
Website and/or Social Media Channels + Editorial Coverage
Website: www.meadow.global / LinkedIn: https://www.linkedin.com/company/meadowglobal
Packaging Material (n/a if it does not apply to your submission)
The MEADOW KAPSUL™ targets global CPG brands in the personal care and beauty market, aiming to reduce linear packaging at home. By using the existing ecosystem surrounding the aluminium beverage can, we can offer a cost-efficient solution available at scale.
Our technology is distributed globally through contract manufacturers authorised to fill for brands, and dispenser suppliers capable of sourcing branded dispensers with MEADOW KAPSUL™. Both the pre-filled can and dispenser enhance brand visibility and differentiation, with the potential to add value to the shopping experience and encourage repurchase.
Timeline
10 Dicembre 2024
Apertura iscrizioni
12 Febbraio 2025
Chiusura iscrizioni
28 Febbraio 2025
Annuncio finalisti
17 Marzo 2025
Scadenza ricezione dei prodotti inviati a Cosmoprof
21 Marzo 2025
Cosmoprof Awards Ceremony