Beaute Mediterranea/Rofersam
9.4.1 Exogrow Booster Lotion by DSD DE LUXE
This lotion has been formulated to reduce hair loss and promote hair growth, as its formula improves hair density and reactivates the anagen, or active phase of hair growth. It’s formulated with exosomes derived from Curcuma longa and Centella asiatica, alongside botanical and biotechnological ingredients. The exosomes work to enhance the absorption and effectiveness of the active ingredients, to bring improved regeneration and growth to the hair follicles. In tandem with this, the formula improves microcirculation, hair growth stimulation, and cell generation to combat hair loss, via saw palmetto, an ingredient renowned to inhibit the hormone DHT which is associated with hair loss. And the synergy of saw palmetto, caffeine, and thuja extract strengthens follicles and balances the scalp environment. The brand states that use of the lotion decreases hair loss by 57% after 150 days of use, with hair density increased by up to 52%. The Curcuma longa and Centella asiatica exosomes, meanwhile, restore scalp skin and improve firmness by 46%.
Hall (Pavilion) and Stand Number: B12; Hall: 14 Specify if Mother Company or Distributor: Mother Company (Brand Owner)
Questo prodotto è un finalista nella categoria Hair Products di Cosmoprof 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
20-03-2025 Is planned at Cosmoprof Worldwide Bologna 2025.
Retail Price & Fill Sizes
Price for the European Union: 90€
Target Audience
🔹 Young Adults (20-35 years) Concerned about early hair loss due to genetics stress or hormonal changes Likely to adopt preventive and treatment solutions
🔹 Middle Aged Adults (36-50 years)
Experience hair loss from aging hormonal shifts and stress Seek effective products to preserve and restore hair
🔹 Men Primarily affected by androgenetic alopecia
🔹 Women Hair loss due to hormonal factors (postpartum genetics stress) or conditions like alopecia areata Market Segments
Professional (clinics dermatologists premium salons)
Selective retail (specialized stores pharmacies)
E commerce (online platforms, brand website)
Product Description (Function, Benefits, and Target Consumer)
9.4.1 ExoGrow Booster Lotion has been developed to help reduce hair loss and support the growth of hair. It contains exosomes, small vesicles that are naturally produced by cells and contain various bio molecules such as proteins, lipids and nucleic acids. Exosomes have demonstrated potential in promoting hair growth and improving hair health. Combined with Saw Palmetto Extract that also prevents hair loss and Caffeine that helps promote hair growth the lotion is suitable for people experiencing hair thinning and all forms of hair loss.
Product Innovation
This product stands out for its innovative combination of exosomes from Curcuma Longa and Centella Asiatica, along with powerful botanical and biotechnological ingredients. 1. Exosome delivery system: The use of exosomes enhances the absorption and effectiveness of the active ingredients, targeting hair follicles for improved regeneration and growth. 2. Multilevel action: The formula combats hair loss through improved microcirculation, hair growth stimulation, and cell regeneration, supported by Saw Palmetto, known for its DHT-inhibiting properties, offering a comprehensive solution to hair thinning. 3. Botanical synergy: Ingredients like Saw Palmetto, caffeine, and Thuja extract strengthen follicles and balance the scalp environment. 4. Fast absorption: Its lightweight texture allows for quick absorption, ensuring optimal application without greasy residue. 5. Clinically-backed efficacy: Supported by rigorous studies, this lotion is proven to promote thicker, healthier hair, making it a cutting-edge solution in the industry.
Product Claims & Benefits
Benefits of Exogrow Booster Lotion
- Reduction of hair loss: Decreases hair loss by 57% in 150 days.
- Increased hair density: Increases up to 52%, with an average of 13,500 new hairs.
- Scalp regeneration: Curcuma Longa and centella asiatica exosomes restore skin and improve firmness by 46%.
- Reactivation of the hair cycle: Anagen phase +6.5%, telogen phase -16%.
- More effective than minoxidil: +177% cell proliferation and +115% IGF-1 in 24h.
- Cellular detoxification: Protects DNA and boosts regeneration in 48h.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
This lotion has been formulated to reduce hair loss and promote hair growth, as its formula improves hair density and reactivates the anagen, or active phase of hair growth. It’s formulated with exosomes derived from Curcuma longa and Centella asiatica, alongside botanical and biotechnological ingredients. The exosomes work to enhance the absorption and effectiveness of the active ingredients, to bring improved regeneration and growth to the hair follicles. In tandem with this, the formula improves microcirculation, hair growth stimulation, and cell generation to combat hair loss, via saw palmetto, an ingredient renowned to inhibit the hormone DHT which is associated with hair loss. And the synergy of saw palmetto, caffeine, and thuja extract strengthens follicles and balances the scalp environment. The brand states that use of the lotion decreases hair loss by 57% after 150 days of use, with hair density increased by up to 52%. The Curcuma longa and Centella asiatica exosomes, meanwhile, restore scalp skin and improve firmness by 46%.
Certifications & Patents
Currently, we do not have official certifications.
However, our product is supported by clinical studies conducted in independent laboratories across Europe, demonstrating its efficacy and quality.
Currently, we have a patent pending for our products.
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
1. Social Media Education.
- Instagram, Facebook, and TikTok: We create engaging and educational content that highlights the unique features and benefits of 9.4 Aminopyrrole lotion +melatonin. We use high-quality images, video tutorials, and reels to show how to use the product effectively. We also show some before and after clinical studies, demonstrating the effectiveness of our product.
- Influencer collaborations: We work with well-known beauty influencers to expand our reach and build trust. They review and demonstrate the product, showing its benefits in real-life situations.
Store and Salon Activations
- Launch Events: We conduct launch events in select stores and salons where customers can experience the product first hand. We offer free demonstrations, product samples and personalized consultations.
- Staff Training: We provide comprehensive training to store and salon employees to ensure they can offer expert, detailed recommendations to interested customers.
- Welcome Kits: We offer welcome kits that include product, educational brochures and discount coupons for future purchases.
. Content Strategy and SEO
- Educational Blog: We maintain a blog on our website that provides detailed content about the product, its ingredients, and tips on how to maximize its benefits. This not only educates consumers but also improves our SEO.
- SEO and Digital Advertising: We use advanced SEO techniques to ensure that our content appears at the top of product-related search results.
Email Marketing
- Email Campaigns: We conduct targeted email marketing campaigns to our customer database, offering exclusive product information, usage tips, and special offers.
-Youtube videos
Technology Features
This is the data sheet of Exogrow Booster Lotion:
Ingredients: Saw Palmetto (1%), Caffeine (0.5%), Thuja Extract (3%), Pure Phitocomplex (0.5%), Curcuma Longa Exosomes (1%), Centella Asiatica Exosomes (2%).
INCI List: AQUA (WATER), ALCOHOL DENAT, PROPANEDIOL, GLYCERIN, CENTELLA ASIATICA LEAF EXTRACT, POLYSORBATE 20, BOSWELLIA SERRATA RESIN EXTRACT, THUJA ORIENTALIS LEAF EXTRACT, SERENOA SERRULATA FRUIT EXTRACT, GLUCONOLACTONE, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, VITIS VINIFERA (GRAPE) FRUIT EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, CAFFEINE, TETRASODIUM GLUTAMATE DIACETATE, CALCIUM GLUCONATE, TROMETHAMINE, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, LAVANDULA OIL/EXTRACT, PARFUM (FRAGRANCE), HEXYL CINNAMAL, LINALYL ACETATE, COUMARIN, LINALOOL, CITRUS LIMON (LEMON) PEEL OIL, LIMONENE, HEXAMETHYLINDANOPYRAN, PINENE, CITRONELLOL, GERANIOL.
Packaging materials and functionality:
- Primary packaging: HDPE bottle, aluminum pump, polypropylene dip tube, aluminum cap.
- Secondary packaging: Cardboard box.
Uniqueness of design: Spray format avoids the use of individual ampoules, reducing waste and improving sustainability.
Sustainable components/production process: Our laboratory runs on green energy, reducing environmental impact.
Prototype, presented at Cosmoprof.
Sustainability Credentials & Certifications
Our commitment to sustainability in development and manufacturing is a fundamental part of our business philosophy. We implement a variety of practices to minimize our environmental impact and promote an ethical approach throughout our supply chain: 1. Green Technology in the Laboratory - Green Processes: Our laboratory uses advanced green technology to formulate and manufacture our products. We focus on production methods that minimize energy use and reduce carbon emissions. 2. Cruelty-Free Products - Animal Cruelty-Free: All of our products are cruelty-free, which means we do not test on animals at any stage of development or production. 3. Recyclable Packaging - Sustainable Materials: It is designed to be fully recyclable, using materials that are safe for the environment and easy to process in recycling facilities. - Efficient Design: It is optimized to minimize material usage without compromising product quality. 4. Ethical Sourcing - Needs Assessment: We adopt a demand-driven approach to production, carefully calculating our needs to avoid overproduction and excess inventory. - Responsible Sourcing: We work with suppliers who share our sustainable values, ensuring that the ingredients and materials used are ethically and responsibly sourced.
How to use it
Exogrow Booster Lotion meets the evaluation criteria for hair products by providing an innovative and effective solution for hair loss and scalp health.
• Effectiveness on hair growth: The lotion combines Curcuma Longa and Centella Asiatica exosomes, which enhance nutrient absorption and stimulate hair follicle regeneration. This, along with key actives like Saw Palmetto and caffeine, significantly reduces hair loss and promotes healthy growth.
• Formulation innovation: The use of exosome technology delivers regenerative benefits to the scalp by improving nutrient delivery directly to the follicles, optimizing hair health and reducing hair loss.
• Comprehensive benefits: This lotion not only combats hair loss but also strengthens follicles, improves scalp circulation, balances sebum production, and reactivates the anagen phase of the hair cycle.
• Clinically Supported Mode of Use: The product's efficacy is backed by clinical studies, showing measurable improvements in hair density and reduction in hair loss. The fast-absorbing, non-greasy formula ensures effective adherence and long-term results.
In summary, Exogrow Booster Lotion stands out with its innovative exosome delivery system, comprehensive formulation, and clinically proven benefits, meeting the highest standards for hair treatment solutions.
Market Positioning & Distribution Markets
Our products are currently available in nearly 40 countries, distributed exclusively through partners who align with our values and commitment to high-quality standards. We have established a strong presence in key markets, Spain, Italy, France, Germany, United States, UAE and China, where we have established a solid customer base and brand recognition.
As part of our global expansion strategy, we are focused on penetrating new markets in Latin America and North America, where we already have established distributors and recognize significant growth potential. We are also exploring emerging markets in Africa and the Middle East, regions that are showing an increasing demand for innovative, sustainable hair care solutions. Our distribution model combines online sales with specialized stores and clinics, ensuring our products are easily accessible to consumers, anytime and anywhere. This dual approach enhances our global reach and reinforces our commitment to making our products available to a broader audience.
Website and/or Social Media Channels + Editorial Coverage
web: www.dsddeluxe.com
(our international distributors have their own web site)
Instagram Spain https://www.instagram.com/dsddeluxeofficial/
Each country has its own Instagram
Facebook
https://www.facebook.com/dsddeluxeofficial/
Linkedin
https://www.linkedin.com/company/dsd-de-luxe-haircare-trichology-cosmeceutical/
Youtube: https://www.youtube.com/@dsddeluxe
Tiktok: https://www.tiktok.com/@dsddeluxe
There are also numerous articles about our Brand at national and international level. Example:
https://www.beautyjunkies.de/beauty-news/artikel/1915-top-3-beste-produkte-gegen-haarausfall-und-fuer-haarwachstum.html
We also run TV commercials
Timeline
10 Dicembre 2024
Apertura iscrizioni
12 Febbraio 2025
Chiusura iscrizioni
28 Febbraio 2025
Annuncio finalisti
17 Marzo 2025
Scadenza ricezione dei prodotti inviati a Cosmoprof
21 Marzo 2025
Cosmoprof Awards Ceremony