Questo prodotto è un finalista nella categoria Hair Care Formula di Cosmopack 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
March 2025
Product Description (No Prototypes accepted)
The development of Last Minute Dry Shampoo starts from an analysis of consumer needs: practicality, sustainability and mildness. The formula is based on light powders and natural ingredients, tested for effectiveness and sensoriality. The creative phase combines innovative texture and modernity. The result is a smart, eco-friendly product perfect for a dynamic lifestyle, giving immediate effectiveness without compromise.
Product Innovation
Our no-gas dry shampoo revolutionises the category with an innovative formula and sustainable packaging. Without chemical propellants, it uses a mechanical spray system that distributes the powder evenly, ensuring instant freshness without residue. Compared to traditional products, it offers more precise application, less waste and a gentler application experience on the scalp. It is ideal for those seeking a practical, effective and eco-friendly solution, responding to the needs of an increasingly sustainability-conscious market.
Claims & Benefits
• Zero residue: goodbye chalk effect! The invisible formula absorbs quickly, leaving hair light, silky and full of vitality.
• Smart-Clean formula: an advanced system that captures and dissolves excess sebum and impurities, without weighing hair down or dulling it.
• Ideal for all hair types: perfect for refreshing hair between washes, after a workout, when travelling or when in a hurry.
• Easy to apply: just spray, massage lightly and enjoy clean, regenerated hair in seconds!
Research, Clinical Tests & Trials Results (Safety & Dermatological)
Inspired by skin care, this dry shampoo formula is infused with light, absorbent powders to instantly refresh the hair without the chalky effect of traditional dry shampoos. It employs a Smart-Clean formula system that captures and dissolves excess sebum and impurities. Its composition includes rapidly evaporating components to cleanse without weighing hair down. It also contains rebalancing and nourishing natural extracts including panthenol, so it’s gentle on the scalp, and sebum-regulating active ingredients that control excessive lipid production on the scalp. Housed in plastic R-PET packaging, the bottle’s dispenser evenly distributes the powder for an immediate and invisible result. The bottle has a mechanical spray system rather than using chemical propellants, thereby reducing CO₂ emissions and its environmental impact.
Certifications and Patents
ISO 9001, ISO 14001, ISO 22716
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
We are third party contract manufacturer.
Technology Features
ALCOHOL DENAT., AQUA (WATER), DISTARCH PHOSPHATE, PROPANEDIOL, GLYCERIN, PARFUM (FRAGRANCE), SARCOSINE, PANTHENOL, MALTODEXTRIN, ECHINACEA PURPUREA EXTRACT, RHODIOLA ROSEA EXTRACT
A skincare-inspired formula for scalp health, with light, absorbent powders that instantly refresh the hair. Thanks to a mix of rapidly evaporating components, it ensures effective cleansing without weighing hair down, making it fresh and light without the dull effect typical of traditional powders. The integration of rebalancing and nourishing natural extracts, such as panthenol, ensures gentle treatment for the scalp. It also contains a sebum-regulating active ingredients that acts on the scalp to control excessive lipid production. The plastic R-PET packaging is combined with a special dispenser that evenly distributes the powder for an immediate and invisible result. Without chemical propellants and using a mechanical spray system, CO₂ emissions and environmental impact are reduced. In addition, the controlled dispensing allows for more efficient use, reducing waste compared to traditional aerosols.
Sustainability Credentials & Certifications
The product, vegan and cruelty-free, with 99% ingredients of natural origin is free of gasses and silicones, guaranteeing an effective and gentle action without a negative impact on the environment. Recycled R-PET bottle.
How to use it
Unique product (no gas) compared to dry shampoos on the market. Original and innovative formula for an effective, fast, residue-free result.
Website and/or Social Media Channels + Editorial Coverage
We are a third-party company, so we will promote this concept both on our social channels and with ad hoc operations on potential customers for the customisation and production phase.
Packaging Material (n/a if it does not apply to your submission)
Product suitable for all hair types, age, circumstances (home, travel, gym, pool,...). Suitable for every market segment.
