Colep Consumer Products

Earth Couture AirStyle Hairspray Propelled by Nitrogen Air

This nitrogen-propelled aerosol hairspray offers styling without using silicones, microplastics, or traditional propellants. The formula employs plant-derived and advanced styling agents, biodegradable polymers, bio-based fixatives, and an eco-conscious propellant system to offer 24-hour curl retention and frizz control. The formula is presented in a 100% PCR aluminum can and is designed for precise, even, and fine misting while minimizing environmental impact. The spray leaves hair with a soft, touchable finish with no sticky residue, and the hair can be re-styled after it’s applied, allowing for touch-ups and easy washout. The spray is designed for all hair types, as it volumizes fine strands and nourishes curls alike.

Stand Number: C38-D37; Hall: 18

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Market positioning & distribution countries
Colep Consumer Products is a leading, global, full-service B2B partner in Europe and America with manufacturing sites in Portugal, Poland, and Mexico. This positions us as the ideal choice for international brands seeking to expand their reach locally and globally. We leave the distribution strategies to our customers, empowering them to leverage our capabilities and experience to drive brand growth and product sales.
Product Headline
This nitrogen-propelled aerosol hairspray offers styling without using silicones, microplastics, or traditional propellants. The formula employs plant-derived and advanced styling agents, biodegradable polymers, bio-based fixatives, and an eco-conscious propellant system to offer 24-hour curl retention and frizz control. The formula is presented in a 100% PCR aluminum can and is designed for precise, even, and fine misting while minimizing environmental impact. The spray leaves hair with a soft, touchable finish with no sticky residue, and the hair can be re-styled after it’s applied, allowing for touch-ups and easy washout. The spray is designed for all hair types, as it volumizes fine strands and nourishes curls alike.
Product description
Earth Couture Air-Style Hairspray was created to fill a critical gap in the market—high-performance, clean styling without silicones, microplastics, or traditional propellants. Most hairsprays rely on synthetic fixatives and harsh ingredients, but through extensive research, we developed an eco-conscious, nitrogen-propelled formula that merges plant-derived, advanced styling agents for 24-hour curl retention and frizz control. With biodegradable and bio-based elements, it delivers professional performance while minimizing environmental impact. Fully globally compliant, it meets the highest regulatory standards, offering a first-of-its-kind styling solution aligning with clean beauty and sustainability demands worldwide.
Claims & Benefits
24-hour flexible hold keeps curls and styles effortlessly in place—never stiff, never crunchy. Luxuriously fine, naturally-propelled mist delivers a weightless, even application for flawless styling. Soft, touchable finish with no sticky residue—just natural movement and elegance. Residue-free and re-styleable, allowing effortless touch-ups and easy washout. Infused with plant-powered ingredients, free from harsh chemicals and synthetic additives. Designed for all hair types—volumizes fine strands, nourishes curls, enhances natural beauty. Everyday glamour, effortless styling, delivering a flawless, long-lasting look. Sustainably chic innovation, merging high-performance with ecoconscious elegance. Globally compliant, meeting the highest regulatory standards.
Technical details
Formulation: Fusion of plant-derived and advanced styling agents, biodegradable and bio-based elements, free from silicones and microplastics, ensuring professional performance with 24-hour curl retention and frizz control. Packaging Materials & Functionality: 100% PCR aluminum can, Nitrogen-propelled aerosol for a cleaner, eco-conscious alternative to traditional gas propellants. Designed for precise, even misting while minimizing environmental impact. Design Uniqueness: Modern, eco-luxe aesthetic with premium sustainable packaging that reflects the brand’s commitment to clean beauty and innovation. Sustainability & Production: Biodegradable polymers, bio-based fixatives, and an eco-conscious propellant system contribute to a reduced carbon footprint. Fully globally compliant with sustainability standards. Market Availability: Available for commercial launch, setting a new benchmark in clean, high-performance hairstyling.
Launch date (mm/dd/yy)
Launched in July 2024, this innovation will be showcased at Cosmoprof Bologna and will be available to explore on our stand Hall 18 C38-D37.
Price List, Target Consumer & Market Segments
As a full-service original design manufacturer our pricing is B2B and therefore we aren't able to disclose. However, we have formulated the product envisaging that it will be positioned as prestige or masstige depending on our customers. The formula composition, sensoriality of the texture and product benefits mean that it is a premium, value-added product and the price needs to reflect this.
Website and Social Channel/s
As a full-service original design manufacturer, we leave the branding and marketing communications to our customers.
What sets your product apart and why is it innovative and special?
A New Era in Hairspray: Performance Meets Luxury & Sustainability Naturally-propelled, plant-powered hairspray redefines styling with a luxurious, ultra-fine mist that delivers flawless hold and movement—without stiffness, crunch, or sticky residue. Designed for 24-hour flexible wear, it enhances natural beauty while allowing effortless restyling and easy washout, making it a game-changer for modern hairstyling. Innovation & Originality Unlike conventional aerosols, this hairspray uses an eco-friendly, naturally-propelled mist, ensuring even, weightless application with a soft, touchable finish. The residue-free formula allows for easy restyling, making it ideal for effortless, everyday glamour. Sustainability Crafted with plant-based ingredients, this formula is free from harsh chemicals and synthetic additives, delivering high-performance styling while prioritizing scalp and environmental health. The eco-conscious packaging minimizes waste, embracing sustainable beauty innovation. Functionality & Design Perfect for all hair types, it adds volume to fine strands and nourishes curls, ensuring versatility and long-lasting elegance. The fine mist applicator ensures precise, lightweight coverage, elevating the styling experience. Quality & Luxury Blending high-performance with clean beauty, this hairspray offers salon-quality results with a breathable, touchable feel. A must-have for modern beauty lovers, transforming everyday styling into a sophisticated, sustainable ritual.
How do you promote your product on multiple channels?
As a full-service original design manufacturer, we leave the branding and marketing communications to our customers.
How does your product meet the evaluation criteria of its category?
A New Era in Hairspray: Performance, Luxury & Sustainability This naturally-propelled, plant-powered hairspray is a revolution in hairstyling, merging high-performance hold with clean, sustainable beauty. Unlike traditional hairsprays that can feel stiff or sticky, this luxurious formula delivers an ultra-fine, weightless mist that ensures long-lasting, flexible hold while maintaining the natural movement of the hair. Designed for 24-hour wear, it offers the ultimate balance of control and softness, allowing for effortless restyling without buildup or residue. Innovation & Originality This hairspray redefines styling with a breakthrough naturally-propelled mist, eliminating the need for traditional aerosols while ensuring an even, ultra-light application. Unlike synthetic sprays, which can leave hair feeling crunchy, this advanced formula delivers soft, touchable hold with a breathable, natural finish. The residue-free nature of the spray allows users to reshape their style throughout the day, adding a new level of versatility to hairstyling. Whether creating effortless waves, voluminous curls, or sleek styles, it offers long-lasting wear without stiffness or stickiness. Sustainability & Eco-Conscious Innovation Crafted with plant-based ingredients, this formula is free from harsh chemicals, synthetic additives, and aerosols, making it a conscious choice for both hair health and the environment. Traditional hairsprays often contain ingredients that contribute to air pollution and product buildup, but this clean, green alternative provides salon-quality results without compromise. The eco-friendly packaging reflects a commitment to sustainability, ensuring minimal waste while supporting a more responsible approach to beauty. Functionality & Design This multi-tasking hairspray is designed for all hair types and textures, from fine, delicate strands to thick, curly locks. It volumizes fine hair without weighing it down, while simultaneously moisturizing and enhancing curls, ensuring a healthy, radiant look. The fine mist applicator provides precise, controlled coverage for a flawless styling experience, making it perfect for daily wear and special occasions alike. Uncompromising Quality & Luxury Blending performance with elegance, this hairspray offers high-end styling with a clean beauty ethos. Its lightweight, breathable formula ensures hair feels as good as it looks—never dry, never heavy. With seamless washout and no sticky residue, it delivers an effortless, sophisticated styling ritual. A true beauty essential for modern, conscious consumers, this hairspray transforms hairstyling into an experience of luxury, sustainability, and innovation. By elevating everyday styling into a glamorous, high-performance ritual, this product sets a new standard for clean, sustainable beauty—one mist at a time.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
At Colep Consumer Products, sustainability is integral to our growth and profitability, guided by Environmental, Social, and Governance (ESG) principles. We are committed to supporting people and communities, enhancing performance and processes, respecting the environment, and fostering strong partnerships. Our goal is to be a sustainable company that "Loves Tomorrow" and ensures no one is left behind in this journey. Our sustainability approach is built on four core pillars: People, Processes, Products, and Partnerships. These pillars empower us to create a business that not only thrives but positively impacts society. We comply with global CSR standards, promoting employee diversity, equality, and fairness, while striving to make a positive difference in the communities we serve. We have implemented sustainable processes across our manufacturing sites, optimizing resource efficiency—such as water usage—and reducing emissions to work towards Carbon Neutrality. Adopting circular economy principles, we aim to minimize landfill waste and ensure resource recovery. Our performance is measured according to the Global Reporting Initiative (GRI), aligning with best practices and global standards. Innovation drives our product development, where sustainability is a key focus. We continuously strive to expand our portfolio of sustainable products, prioritizing eco-friendly ingredients and packaging. This approach helps lower resource consumption, reduces emissions, and enhances the potential of the circular economy. Additionally, by reducing resource usage and emissions, we significantly lower the carbon footprint of our products. Collaboration with our entire supply chain, from customers to suppliers, is essential for achieving our sustainability goals. We partner with those who uphold the same social, economic, and environmental principles, ensuring alignment with our customers' sustainability standards and fostering mutual growth. We are proud to have received the EcoVadis Gold Sustainability Rating and hold the ISO 14001:2015 certification across all our sites, demonstrating our ongoing commitment to sustainable business practices.
Certifications and Patents
This innovative hairspray features a patent-pending formula and delivery system, setting a new benchmark in clean, high-performance hairstyling. Designed with a naturally-propelled fine mist, it eliminates the need for traditional aerosols while ensuring even, weightless application and long-lasting flexible hold. The unique blend of plant-powered ingredients provides superior performance without synthetic additives, offering a breakthrough alternative to conventional hairsprays. With its advanced, residue-free technology, this formula allows for effortless restyling and washes out seamlessly. Currently under patent review, this cutting-edge innovation represents a new era in sustainable, luxury hairstyling—delivering unmatched quality, functionality, and eco-conscious excellence.

Timeline

10 Dicembre 2024

Apertura iscrizioni

12 Febbraio 2025

Chiusura iscrizioni

28 Febbraio 2025

Annuncio finalisti

17 Marzo 2025

Scadenza ricezione dei prodotti inviati a Cosmoprof

21 Marzo 2025

Cosmoprof Awards Ceremony