Product Description (No Prototypes accepted)
We thought about those people who dye their hair at home and asked ourselves "how can we help them avoid getting their hands and skin dirty?". So we tried to create a stick that "blocks" the dye from penetrating the skin, and that's how the idea came about. We thought about the texture and the additional benefits it could offer. The texture creates a rich yet thin film on skin, protecting it without leaving it greasy. In addition to blocking the color, it reduces any rednesses caused by the dye and it nourishes thanks to many active ingredients inside.
Product Innovation
The product is innovative because it's the first one on the market in stick. It is designed for the application without getting the hands dirty. It is waterless, 99% of natural origin. It has a olive derived surfactant which helps the wash-off of the product after the use.
Claims & Benefits
The benefits of our product are:
- protecting the skin from the dye
- reduce the redness caused by the dye, thanks to the presence of extracts such as marigold, hedera and rosa canina.
- nourishment, thanks to the high amount of shea butter and almond oil.
- antioxidant properties, thanks to the vitamin E.
- an olive derived surfactant which helps to rinse-off the product after the use.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
This wax stick has been created for use on the skin when dyeing hair, to “block” the dye from penetrating the skin. Among the wax’s ingredients are extracts of marigold, hedera, and Rosa canina, which protect the skin and prevent any redness caused by the dye, while shea butter and almond oil nourish, and vitamin E provides an antioxidant effect. Meanwhile, an olive-derived surfactant helps in rinsing off the product after use. The product is vegan, waterless, and is composed of 99% natural origin ingredients.
Certifications and Patents
ISO 22716 + ISO 9001. Some of our products are certified with CCPB and LAV.
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
Anya Cosmetiques srl is a cosmetic contractor. We promote our new products directly to our clients.
Technology Features
INCI list: butyrospermum parkii butter, prunus amygdalus dulcis oil, cetearyl alcohol, Polyglyceryl-4 Olivate, ethyl olivate, glyceryl behenate, silica, hedera helix leaf extract, rosa canina fruit extract, Caprylic/Capric Triglyceride, Calendula officinalis Flower Extract, tocopherol, helianthus annuus seed oil, zinc oxide, aroma, tocopheryl acetate.
The formulation is made in a melter at 90°C: first we put oils and butters, then waxes and thickeners, then active ingredients and aroma.
The back-filling packaging is in PP monomaterial and the cover is in ABS.
The product is vegan, 99% of natural origin ingredients. Waterless.
Sustainability Credentials & Certifications
The formula is 99% of natural origin and vegan. The waterless formula and the minimal amount of product used in a single application is eco-sostenible.
The packaging is monomaterial PP and the cover is in ABS, recyclable in the plastic bin.
How to use it
It's a haircare product. It's an original product and it's naturally derived.
Website and/or Social Media Channels + Editorial Coverage
www.anya.it
Anya Cosmetiques srl Linkedin
Anya Cosmetiques srl Instagram
Packaging Material (n/a if it does not apply to your submission)
The price is almost 8-10 €/each.
The product will be distributed in the mass market and perfumeries. The distribution countries will be mainly Italy and EU.