Questo prodotto è un finalista nella categoria Hair Product di Cosmoprof Awards 2018
ICE HAIR MASK 300 ML / TOTAL REPAIR
Product - Description
The most exigent researchers have developed this innovative formula. This formula is based on the power of the cold. The cold power, enhances and multiplies its effectiveness.
Repairing and ultra-moisturizing immediate effect. Even in the most difficult and damaged hair. If the application is prolonged, the results are multiplied.
Apply to washed and towel-dried hair. Leave the hair ice mask for 3 to 5 minutes at least. To maximize the results, leave the hair ice mask much longer and you will realize the real cooling effect. This cooling effect enhances its effectiveness. Massage and then untangle during exposure time. Rinse with plenty of cool water.
What makes this product so special?
Against heat: COLD. Although the high temperatures deteriorate it, by applying cold on the hair we get the cuticle closed, thus sealing, within each hair, the beneficial assets present in the hair products and greatly enhancing its healing effect. From this idea, Laboratorios Válquer has created ICE HAIR MASK, a hair mask with an innovative formula Cold Effect that enhances and multiplies its effectiveness, achieving the immediate repair and ultra-hydration of the hair, even in those most damaged.
How the brand is promoted on line?
This new and revolutionary product is promoted from our website, through social networks (youtube, instagram, twitter, facebook ..), vertical sales pages, national magazines online ...
Why the product/formulation is innovative?
"The specialists recommend to rinse the hair with cold water after the washing, since the beneficial effects that this action generates on the same one are well-known: light, strength and extra brightness, besides a stimulation of the circulation in the scalp" - Explains José Luis Cerrillo, General Director of Laboratorios Válquer. - "With this idea in mind, we decided to devise a product where the cold was already incorporated, based on assets of high repairing power (like macadamia oil) and formulated with purified water, an aspect that guarantees maximum respect to the health of the hair . Thus was born ICE HAIR MASK, the revolutionary and pioneering hair mask with Cold Effect. "
27 November 2023
12 Febbraio 2024
29 Febbraio 2024
18 Marzo 2024
Scadenza ricezione dei prodotti inviati a Cosmoprof
22 Marzo 2024
Cosmoprof Awards Ceremony