BLONDE SISTER SRL

2in1 Eyes First - Lash & Brow Serum

This two-in-one serum enhances both brows and lashes, leaving them thicker, stronger, and longer. The serum is infused with a blend of peptides and pro-vitamin B5 to fortify lashes and brows, reducing hair loss in two weeks. It also contains Chinese schisandra berries, which add two millimeters to lashes and brows in 28 days, a result validated by in vivo tests; and rambutan seed extract to protect lashes and brows. The product is packaged with a 3D mini-roller applicator that massages the lashes and brows during application. With 92% natural ingredients, Blonde Sister notes that after two weeks of use, the serum delivers a 5.1% increase in eyelash volume and a 6.4% increase in lash area. And after four weeks of use, there is an 8.2% increase in lash volume and a 6.2% increase in lash area.

Stand Number: 21 Hall: 14EG

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Product Headline
This two-in-one serum enhances both brows and lashes, leaving them thicker, stronger, and longer. The serum is infused with a blend of peptides and pro-vitamin B5 to fortify lashes and brows, reducing hair loss in two weeks. It also contains Chinese schisandra berries, which add two millimeters to lashes and brows in 28 days, a result validated by in vivo tests; and rambutan seed extract to protect lashes and brows. The product is packaged with a 3D mini-roller applicator that massages the lashes and brows during application. With 92% natural ingredients, Blonde Sister notes that after two weeks of use, the serum delivers a 5.1% increase in eyelash volume and a 6.4% increase in lash area. And after four weeks of use, there is an 8.2% increase in lash volume and a 6.2% increase in lash area.
Product description
The unique and innovative 2 in 1 serum designed to improve the look of eyelashes and eyebrows, making them thicker, longer and stronger. The innovative 3D mini-roller applicator is a special brush that rotates and delicately massages the lashes during application, perfectly distributing the formula. Inside, there are also 92% natural ingredients enriched with peptides and provitamin B5. Visible results are seen already in the first two weeks of application. (Instrumental clinical and self-assessment test conducted on 20 volunteers. 16 out of 20 women report visible results after just 2 weeks with just one application per day).
Claims & Benefits
Our serum features a potent blend of Peptides linked with B5 Provitamin, fortifying lashes and brows, promoting natural vitality and reducing hair loss in just two weeks, as proven by clinical studies. Experience the ancient wisdom of Chinese Schisandra Berries, processed through eco-friendly cold extraction. This super-fruit's active essence nurtures stronger and longer lashes and brows, proven to add an average of +2 mm in just 28 days, validated by in vivo tests. Last but not least: Rambutan Seeds Extract, this powerful ingredient creates a protective shield, ensuring the vitality of your lashes and brows.
Technical details
AQUA, ISOPENTYLDIOL, PROPANEDIOL, GLYCERIN, HYDROXYPROPYL METHYLCELLULOSE, SODIUM POLYACRYLATE STARCH, HYDROXYACETOPHENONE, SCHISANDRA CHINENSIS FRUIT EXTRACT, 1,2HEXANEDIOL, CAPRYLYL GLYCOL, RICINUS COMMUNIS SEED OIL, MALTODEXTRIN, NEPHELIUM LAPPACEUM SEED EXTRACT, PANTHENOL, CAMELLIA JAPONICA SEED OIL, CAMELLIA SINENSIS SEED OIL, CAMELLIA JAPONICA FLOWER EXTRACT, CAMELLIA JAPONICA SEED EXTRACT, BIOTINOYL TRIPEPTIDE-1. 7 ML / 0,237 fl. oz. PAO 6M
Launch date
10/30/2023
Price List, Target Consumer & Market Segments
At the heart of our brand philosophy lies the commitment to delivering quality and innovation without compromise, all while ensuring accessibility. We understand the discerning tastes and needs of the Gen Z and Millennial demographic, generations that seeks not just products but experiences. Our pricing strategy reflects this ethos, offering a balance between premium quality and affordability. In terms of our market presence, we've strategically positioned ourselves across multiple channels. From department stores to boutique perfumeries, our product is readily available where our audience frequents. We've ensured our product's accessibility across various retail landscapes.
Website and Social Channel/s
Find us on Instagram, TikTok and explore our e-commerce website for our beauty solutions.
What sets your product apart and why is it innovative?
This isn't just a serum; it's a journey through cutting-edge design, starting with its packaging and culminating in the revolutionary 3D Mini Roller Applicator. Immerse yourself in this technological marvel, the 3D Mini Roller Applicator. Witness its revolutionary rotation as it delicately massages and perfectly distributes the formula, setting a new standard in precision application. Powered by 92% natural ingredients, including peptides and provitamin B5, this serum redefines lash and brow enhancement. After just two weeks, see the numbers speak for themselves: a remarkable 5.1% increase in eyelash volume and 6.4% in lash area. And that's just the beginning. At four weeks, witness an incredible 8.2% increase in volume and a sustained 6.2% expansion in the lash area. But it's not just statistics; it's the feedback. 90% of volunteers expressed their intent to purchase this innovative serum after experiencing its transformative effects. 80% reported visible increases in length and thickness in just two weeks. This serum isn't just a beauty product; it's a testament to progress. It's not merely about improving lashes and brows; it's about embracing a new era in beauty technology.
How do you promote your product on multiple channels?
At our core, we're more than just a makeup brand. We're creators of beauty experiences. Our commitment to enhancing your beauty journey extends beyond the product itself. We believe in guiding and empowering our community through knowledge and creativity. Our brand's founder, which is herself a makeup artist, curates exclusive tutorials catered to our community's needs. These tutorials, shared across various platforms, aren't just about showcasing the product; they're about imparting skills and fostering a deeper connection with our audience. But that's not all. We understand the power of modern marketing. We harness the reach of platforms like Facebook and Google through strategic ads that don't just sell but educate and inspire. Collaborating with influencers, we engage authentically, bridging the gap between our brand and diverse audiences. Moreover, our commitment extends offline. In-store, we offer personalized services, including color analysis, helping our patrons discover their unique color palettes. It's more than just a transaction; it's about understanding and celebrating individual beauty. In a world inundated with products, we strive to be more than a mere option. We're a community, a resource, and a guide, ensuring that every step of your beauty journey is supported, educated, and elevated. Because for us, beauty isn't just about the look; it's about the experience.
Patents
We do not have a patent.
How does your product meet the evaluation criteria of its category?
Our 2in1 serum embodies innovation, drawing inspiration from both the mascara's packaging and its dynamic rotating brush. Our packaging isn't just a container; it's a glimpse into the future. It boasts elegant design coupled with practicality. However, the true magic lies in the serum 3D mini roller applicator, a tribute to groundbreaking technology that transforms the lash and brow care landscape. This 3D, rotating applicator takes cues from the versatile, four-effect mascara brush, bringing that same versatility and precision to our serum. It delicately massages and uniformly distributes the formula, delivering a precise and luxurious application. This product isn't merely revolutionising your beauty routine; it's an invitation to dive into a new beauty standard, where design and functionality converge to offer an unparalleled experience. Blondesister is a journey through innovation, where packaging and the applicator aren't just details; they are the essence of a product embracing the future and transforming beauty into an endless experience.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Our serum, a versatile multi-function solution for both lashes and brows, signifies a conscious step towards sustainability. By combining lash and brow care into a singular pack, we reduce production and environmental impact, adhering to the 'buy less, choose well' ethos. Crafted meticulously with nature's finest ingredients, this serum mirrors our dedication to our planet's well-being. We've embraced eco-conscious practices to create a serum that not only nurtures lashes and brows but also champions environmental health. Being vegan-friendly further underscores our commitment to cruelty-free beauty. This fusion of science and ethical consciousness is more than a beauty choice—it's a statement of care. Our celebration of sustainability embodies a responsibility where beauty harmonizes with environmental consciousness.
Certifications
Backed by rigorous instrumental clinical evaluations and self-assessments conducted on a group of 20 volunteers, our serum stands as a testament to its efficacy. Ophthalmologically tested and validated, the results speak for themselves: an impressive 16 out of 20 women reported visible enhancements within a brief two-week period, applying the serum just once or twice daily.

Timeline

27 November 2023

Platform Opening

12 February 2024

Entries closing

29 February 2024

Finalists Announcement

18 March 2024

Deadline for Receiving Products

22 March 2024

Awards Ceremony
Winners Announcement