BETTER WAY (ASIA) LIMITED
Mistine Thai Latte Juicy Lip Glaze Mistine Thai Latte Velvet Lip Cream
With a case designed to resemble ice cubes falling into a warm Thai latte, this product is crafted to resemble “ice and fire melting together.” The innovative case captures two different lip formulations: the Mistine Thai Latte Velvet Lip Cream, a matte lip color with a silky velvet sensation, infused with peptide extracts and hyaluronic acid; and the Mistine Thai Latte Juicy Lip Glaze, a translucent gloss with a jelly-like effect, also infused with peptides and hyaluronic acid. For both formulations, the color is intended to harmonize with the natural color of the wearer’s lips.
Stand Number: B29-C30 Hall: 26
This product is a finalist in the category Make Up Products of Cosmoprof 2024
Product Headline
With a case designed to resemble ice cubes falling into a warm Thai latte, this product is crafted to resemble “ice and fire melting together.” The innovative case captures two different lip formulations: the Mistine Thai Latte Velvet Lip Cream, a matte lip color with a silky velvet sensation, infused with peptide extracts and hyaluronic acid; and the Mistine Thai Latte Juicy Lip Glaze, a translucent gloss with a jelly-like effect, also infused with peptides and hyaluronic acid. For both formulations, the color is intended to harmonize with the natural color of the wearer’s lips.
Product description
2 great make-up effects: Creamy turn to light matte texture, hydrating lips!
The matte version brings a silky velvet touch, light and soft focus, holding colour without drying out.1% added lip plumping peptide extracts, hyaluronic acid into the makeup, not stuck lines, dry lips friendly. No burden on the lips, a sip of cream to mist.
The watery version perfectly balances the sticky feeling of watery lip glaze and the make-up effect of beaming lips.
Adding 1% lip-plumping peptide to make your lips more sexy, watery and clear. Long-lasting moisturising, non-sticky, easy to remove without staining the lips. Continuous care, long-lasting hydration, three-dimensional fullness.
Following the aesthetics of the whole face, the Thai-Latte color is exclusively developed for Asian women.
A unique Thai-Latte outlook design with a center-axis structure that rotates with the light.
Red dot Awards and Muse awards (under application)
Claims & Benefits
MISTINE THAI LATTE VELVET LIP CREAM
Cream texture, dense and silky, creamy texture will change to velvet texture. Add lip-plumping peptide + 4d hyaluronic acid, double essence care on dry lips. The ultimate thin texture but moisturing.
MISTINE THAI LATTE JUICY LIP GLAZE
Water light mirror surface, translucent gloss, essence jelly touch. Add lip-plumping peptide + 4d hyaluronic acid for double essence care. It is a make up but also lip care. Moisturising and plumping.
The colour of the lips is harmonised with the skin tone. The texture is low-saturated to create the original lip colour. "My original lips but a little bit better".
Patented packaging.
Technical details
DESIGN: Pivoting centre, FORMULA: Lip plumping peptides.
Launch date
08/01/2023
Price List, Target Consumer & Market Segments
Price: RMB 89
Target audience: Any one
Market Scope: China, Southeast Asia, USA
Website and Social Channel/s
http://www.mistinechina.com/https://mistine.tmall.hk/?scene=taobao_shop&from_branding=true&ali_trackid=41_a050d982d7f4b43f160467473027e340Instagram：https://www.instagram.com/mistine_
What sets your product apart and why is it innovative?
"Packaging: It looks like an ice cubes fall into the 37 degrees Thai Latte. At the moment when ice and fire melting together, the shape has fixed. Freezing the unique texture/graphic of each Thai Latte pattern on the packaging. The central axis of the structure, rotating with the light with melting ice flowing curve.
Formulation: Lip Cream- Adding 1% of lip-plumping peptide essence and hyaluronic acid into the lip cream. Not dry, non-sticky. Dry lips friendly. Light texture without any burden to the lips. Turn creamy into velvet within a sip.
Lip Glaze- Adding 1% lip-plumping peptide essence. Watery and clear. Long-lasting moisturising, non-sticky, easy to remove without staining the lips. Continuous care, long-lasting hydration, three-dimensional fullness of the lips."
How do you promote your product on multiple channels?
We will use most of the popular social medias e.g RED, Weibo and Wechat in China; Face book, Instagram and Twitter in overseas to arouse brand and product awareness first. Then further promote the brand and product by co-operating with KOLs to do live streaming in Tmall, Dou Yin, Kuaishou in China and Face book and Tik Tok in overseas. Then we can distribute and sell our products in both on-line and off-line shops. In between, we will arrange a lot of KOLs to visit our HQs, factory, and lab in Thailand (searching origin), so as to create more confidence for our customers. Of course, we will have a lot of off-line events, e.g. exhibitions, pop up stores, Doctors events etc to promote our technologies and patented ingredients so that customers will trust our brands and buy our products with confidence.
Patents
"Outlook Design Patent: Thai Latte lip glaze corresponding design patent number: ZL202330363322.2; Authorized by the National Intellectual Property Office.
How does your product meet the evaluation criteria of its category?
"Packaging: It looks like an ice cubes fall into the 37 degrees Thai Latte. At the moment when ice and fire melting together, the shape has fixed. Freezing the unique texture/graphic of each Thai Latte pattern on the packaging. The central axis of the structure, rotating with the light with melting ice flowing curve.
Formulation: Lip Cream- Adding 1% of lip-plumping peptide essence and hyaluronic acid into the lip cream. Not dry, non-sticky. Dry lips friendly. Light texture without any burden to the lips. Turn creamy into velvet within a sip.
Lip Glaze- Adding 1% lip-plumping peptide essence. Watery and clear. Long-lasting moisturising, non-sticky, easy to remove without staining the lips. Continuous care, long-lasting hydration, three-dimensional fullness of the lips."
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
NA
Certifications
SGS testing report on moisturizing, anti-wrinkle, mild and non-irritating
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement