MENROCKUK Ltd

After Shave Sorbet

To introduce a new texture to men’s grooming, Men Rock debuts its After Shave Sorbet. The product’s sorbet-like texture is rapidly absorbed by the skin and acts to reduce redness and soothe and hydrate the skin after shaving, alongside preventing breakouts, razor burn, and bumps. Its ingredients include arnica extract, with anti-inflammatory and soothing properties, which helps to heal minor razor cuts and promote skin recovery; jojoba extract to hydrate without clogging pores; and a Salinicoccus bio-ferment, which enhances the skin barrier, soothes inflammation, and maintains skin’s optimum moisture levels. The sorbet is infused with a fresh fragrance, with notes of cucumber, melon, and jasmine.

Stand Number: I13 Hall: 19

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Product Headline
To introduce a new texture to men’s grooming, Men Rock debuts its After Shave Sorbet. The product’s sorbet-like texture is rapidly absorbed by the skin and acts to reduce redness and soothe and hydrate the skin after shaving, alongside preventing breakouts, razor burn, and bumps. Its ingredients include arnica extract, with anti-inflammatory and soothing properties, which helps to heal minor razor cuts and promote skin recovery; jojoba extract to hydrate without clogging pores; and a Salinicoccus bio-ferment, which enhances the skin barrier, soothes inflammation, and maintains skin’s optimum moisture levels. The sorbet is infused with a fresh fragrance, with notes of cucumber, melon, and jasmine.
Product description
This sorbet-like, fast-absorbing formula helps reduce redness, soothes, and deeply hydrates the skin while preventing unwanted breakouts, razor burns, and bumps. The additional ingredients help to control hair ingrowth, improve skin texture, and provide the skin with a feeling of comfort and a pleasant smell all day long
Claims & Benefits
• CLAIMS: Claimed ingredients: - With Arnica extract - With Jojoba esters - With Bioferment of Salinicoccus Hisponicus - With Hair Growth Retardant active Claims supported by ingredients: - Vegan Claims supported by studies: Test: IUT_PFC00425 - The shaving sorbet is nice. - The shaving sorbet smell is pleasant. - The texture of the shaving sorbet is pleasant and light. - Applying shaving sorbet is quick and easy. - Shaving sorbet spreads easily. - After the use of the shaving sorbet the skin is hydrated. - After the application of the shaving sorbet the skin is refreshed. - Shaving sorbet protects your skin against dryness. - Shaving sorbet cares for the skin of the body. - Shaving sorbet brings well-being and comfort to the skin. - After using the shaving sorbet, the skin is soft and silky. - Shaving sorbet is quickly absorbed. - Shaving sorbet leaves the skin pleasantly perfumed. - The shaving sorbet is suitable for normal skin type. - The shaving sorbet is suitable for dry skin type. - Dermatologically tested.
Technical details
• INCI (ingredients list): Ingredients: Aqua, Glycerin, Caprylic/Capric Triglyceride, Arachidyl Alcohol, Chelidonine, Hydrolyzed Jojoba Esters, Arnica Montana Flower Extract, Salinicoccus Lysate Filtrate, Tocopheryl Acetate, Helianthus Annuus Seed Oil, Octyldodecanol, PPG-15 Stearyl Ether, Sorbitan Oleate, Pentylene Glycol, Silica, Sodium Chloride, Arachidyl Glucoside, Behenyl Alcohol, Ethylhexylglycerin, Caprylyl Glycol, Sodium Carbomer, Phenoxyethanol, Parfum, CI 18965, CI 42090.
Launch date
06/25/2023
Price List, Target Consumer & Market Segments
RRP including VAT : 12 EUR. Middle-level target consumer segment
Website and Social Channel/s
https://menrock.co.uk/products/after-shave-sorbethttps://www.instagram.com/menrockhello/?hl=enhttps://www.facebook.com/MenRockUK
What sets your product apart and why is it innovative?
The product is innovative due to its sorbet-like formula. Additionally, with active ingredients, the formula protects the skin against dryness and relieves sensitivity after shaving.
How do you promote your product on multiple channels?
We promote our product on social media in collaboration with influencers. We are also offering discounts for our distributors and end customers
Patents
This product is not patented
How does your product meet the evaluation criteria of its category?
The product was launched between April 2023 and March 2024, and it is a Men's Grooming Product.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
The product contains a very high percentage (98%) of natural ingredients in its formula, is vegan, and has been dermatologically tested
Certifications
The product is certified in the European Union, has a CPSR, and is also dermatologically tested

Timeline

27 November 2023

Platform Opening

12 February 2024

Entries closing

29 February 2024

Finalists Announcement

18 March 2024

Deadline for Receiving Products

22 March 2024

Awards Ceremony
Winners Announcement