UNIQUE PRODUCTS APS

BEAUHEI::T Rejuvenation Sealer No 315

This serum supports the skin to build collagen-18, which the brand notes is the only collagen type that occurs in all layers of the skin. The key ingredient within the serum is African mahogany extract, said to help the skin generate collagen-18, rejuvenating the skin from within. The formulation also contains upcycled sea buckthorn kernel oil, with high levels of linoleic and alpha-linolenic acid. The sea buckthorn kernels used to produce the oil are obtained during juice production, making the ingredient circular. The company’s factory is certified by COSMOS as CO2-neutral and is powered by 100% wind energy, and the brand’s bottles are crafted from recycled glass and are recyclable. The company also embodies diversity and inclusion, counting employees with mental and physical differences among its staff.

Stand Number: Q2 Hall: 21

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Product Headline
This serum supports the skin to build collagen-18, which the brand notes is the only collagen type that occurs in all layers of the skin. The key ingredient within the serum is African mahogany extract, said to help the skin generate collagen-18, rejuvenating the skin from within. The formulation also contains upcycled sea buckthorn kernel oil, with high levels of linoleic and alpha-linolenic acid. The sea buckthorn kernels used to produce the oil are obtained during juice production, making the ingredient circular. The company’s factory is certified by COSMOS as CO2-neutral and is powered by 100% wind energy, and the brand’s bottles are crafted from recycled glass and are recyclable. The company also embodies diversity and inclusion, counting employees with mental and physical differences among its staff.
Product description
The main ingredient in No 315 is extracted from African Mahogany. Collagen-18 is the only collagen type that occurs in all skin layers, from the surface to the depth. Lack of collagen-18 can lead to deep wrinkles, dramatic loss of skin elasticity and enlarged pores. Extracts of Mahogany Bark help your body build collagen-18. No 315 is enriched with upcycled sea buckthorn kernel oil which is excellent due to its high content of linoleic and alpha-linolenic acid. The sea buckthorn kernels used for our sea buckthorn kernel oil are produced during juice production and therefore circular.
Claims & Benefits
Extracts of Mahogany Bark rejuvenates the skin and invigorates it from within. The skin regains its harmony on the surface leading to reduced wrinkles and skin roughness and its vitality is stimulated from deep within. Sea buckthorn kernels oil promotes skin regeneration and binds moisture and is ideal for dry, infectious, and impure skin. Aloe vera adds hydration to the skin while passionfruit oil help soothe dry, irritated, sun-exposed, or mature skin. Rejuvenation Sealer No 315 seals the hyaluronic acid from the booster No 134 to the skin which is part of the 3-step BEAUHEI::T beauty routine.
Technical details
Aloe Barbadensis Leaf Juice**, Glycerin*, Coco-Caprylate, Glyceryl Stearate, Undecane, Khaya Senegalensis Bark Extract, Punica Granatum Seed Oil*^, Passiflora Edulis Seed Oil*^, Tridecane, Oryza Sativa (Rice) Seed Protein, Phytic Acid, Oryza Sativa (Rice) Extract, Propanediol, Pyrus Malus (Apple) Fruit Extract^, Hippophae Rhamnoides Fruit Oil*^, Maltodextrin, Xanthan Gum, Cetearyl Alcohol, Sodium Stearoyl Glutamate, Sodium Benzoate, Benzyl Alcohol, Dehydroacetic Acid, Perfume, Lactic Acid, Helianthus Annuus Seed Oil, Tocopherol.*Certified Organic **Certified Fairtrade and Organic. ^Upcycled. 90,2% Organic and 99,1% Natural acc. to ISO 16128 Standards. We put the ingredients on the front because it makes us proud. Vegan, cruelty-free, organic, upcycled, sustainable, no-gender, co2-friendly recycled bottle, gluten and lactose-free. Manufactured on COSMOS approved CO2-neutral factory with 100% wind energy. Formular COSMOS approvable. The placement of the INCI and logo on the front makes the product easily recognizable and gives the design an edge that signals that the product is different and something incredibly special. No 315 is part of a 3-step beauty routine. SPRAY •BOOST• SEAL. No 255 is the first step, No 134 the second step and No 315 the third step. However all products can be mixed after needs and wishes.
Launch date
05/31/2023
Price List, Target Consumer & Market Segments
49,00 EUR RRP for 50ml. Demographic – 25-65 years, urban-life, no-gender, medium to high income and education. Psychographic – Believer in sustainability way-of-life (organic, fair, circular) Geographic – Live in Europe, USA and East Asia in bigger cities, shop in physical retail and on-line Behavioural – elevated expectations and demand to quality, price, delivery, level of information. Benefit – Great quality, reasonable price, wide selection, and very individualised products. Our target customer is more a leader than a follower. They appreciate that the design is quite different and that they have many choices.
Website and Social Channel/s
www.beauheit.com www.instagram.com/beauheit www.facebook.com/beauheit www.tiktok.com/@beauheit www.linkedin.com/company/beauhei-t/ https://cz.pinterest.com/BEAUHEIT
What sets your product apart and why is it innovative?
BEAUHEIT REJUVENATION SEALER NO315 is the third step of a fast, easy to use and very pleasant 3-step beauty routine. • SPRAY • BOOST • SEAL. The range is based on hyaluronic acid with high dosage of active ingredients. It includes various products which can be mixed in numerous ways. BEAUHEIT NO315: Skin elasticity improvement, decrease of skin irregularities and wrinkles, reduction of skin roughness, increased skin firmness, rejuvenated and invigorated skin. A sustainable, premium, and no-gender choice for the environment conscious individual who don´t want to compromise their daily beauty routine. A modern and bold design with edge designed for a digital world. The design is deliberately gender neutral. Number system for easy ID. BEAUHEIT NO315 captures the trend of the time with its philosophy and background being circular, organic, vegan, fairtrade, no-gender and manufactured with wind energy. Despite the product´s positive environmental footprint it is a premium quality with a very high level of actives and therefor a highly effective product. A very sustainable product based on circular beauty both in respect of chosen packaging, content, and manufacturing. The main circular ingredient is made from left-over from cider production. Claims substantiated by scientific studies.
How do you promote your product on multiple channels?
We promote BEAUHEIT as a premium, no-gender, no-age range for the environmentally aware and quality conscious user who is concerned about our planet but still expects beauty products of an exquisite quality. The name BEAUHEI::T [bo-heit] means BEAUTY. The four dots in our name symbolize our DNA: ★ High product quality ★ Specialized products ★ Decency ★ Sustainability HIGH PRODUCT QUALITY means concentrated products with a high level of active ingredients with scientific proof to back up their claims to ensure good functionality and a nice, comfortable skin feel. SPECIALIZED PRODUCTS mean to be able to serve the specific needs, requirements and wishes from our customers; be it to fight crow’s feet, counteract the effects of hard exercise or decrease pore size. DECENCY not only means to take responsibility in relation to customers, employees, and our local community. It also involves sourcing fair trade ingredients and employing people with special needs. But above all, it means keeping your word. SUSTAINABILITY MEANS working in an environmentally friendly manner such as using raw materials from easy renewable sources; using wind energy; or using organic, circular, and fairtrade ingredients. We use a number of social media platforms to spread our message. We now also started working with UGC and influencers. We recently started doing direct sales to retailers and we are contacting the press for press coverage. We have a special presentation/tutorial for potential new customers. We also see COSMOPROF and MyMatch as a way of promoting BEAUHEIT.
Patents
Non
How does your product meet the evaluation criteria of its category?
BEAUHEI::T REJUVENATION SEALER No 315 meets the evaluation criteria very well in respect to fair trade /ethical sourcing as our aloe vera is certified organic by COSMOS ECOCERT and certified fair trade by Fair for Life. For the last 20 years we have been a socially responsible company as we have employees with physical and mental handicaps. Almost half of our employees are challenged due to handicaps. We have a cooperation with our local authorities on this. As to sustainable packaging material the bottle used for No 315 is recycled glass and all our packaging can be recycled. Upcycled: One of the main ingredients is an anti-age ingredient made from left-over of apple plum from a cider production. Improved environment footprint come from implementing different initiatives and we believe in a holistic approach involving transportation, manufacturing, sourcing, packaging, and energy source. Our company is CO2 neutral, certified by EWII for 100% wind energy and certified by COSMOS for natural and organic production. All energy used come from wind energy for which we are certified. We are also cruelty-free certified. We comply with EU-law on cosmetics. CPNP no. for No 315 is 4318092. Claims substantiated by scientific studies. 5- star review on website. The product information is transparent with the INCI on the front with detailed information on circular, organic and fairtrade ingredients. A QR code on the product links to our website with detailed information on the products.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Despite being a small company, BEAUHEIT shows great environmental, social, and managerial responsibility and consideration. We are 7 employees, including 3 employees with disabilities/special needs. We have collaborated with Fredericia Resourcecenter for many years and feel an obligation to contribute on a socially responsible level. In relation to fair and ethical purchasing, one of our primary ingredients is aloe vera certified fair trade by Fair for Life. Our shea is also fair trade. Both are organic. When we select raw materials, we assess, among other things, these in relation to functionality, documentation, price but also cosmetic mileage, use of water (no avocado), easy renewable resources (potatoes, corn), circularity and the suppliers' general footprint. Our production is certified by COSMOS to produce both natural and organic products. COSMOS is the world's largest organization within the certification of organic, sustainable, climate and environmentally friendly cosmetic products. Our production is climate-friendly and CO2 neutral. We use 100% wind energy for production and office and have a certificate from EWII for this. BEAUHEI::T is declared according to ISO 16128 Standards for natural and organic cosmetics. A large part of the ingredients are organic and/or circular. One of the main ingredients is an anti-aging ingredient made from leftover apple plum from cider production. This gives the apple plum a higher value. Improved environmental footprint comes from implementing various initiatives and we believe in a holistic approach involving transportation, manufacturing, sourcing, packaging, and energy source. Regarding sustainable packaging material, we use R-PET and R-glass, and all our packaging can be recycled. The R-PET spray bottles used are made from recycled PET and in a previous life the bottles were drinking bottles in Germany taken to a supermarket for recycling. The R-glass used for No134 is, like all other glass we use, recycled and reusable. We have deliberately opted out sales cardboard boxes for the individual products. We sort waste and recycle as much as possible, e.g. by reusing cardboard shipping boxes or by using label-back-paper as a supplement to crumbles. We reuse all the filling material we receive from our suppliers when we pack for our customers. Metal waste is collected by a pensioner who takes it to a collection point from where it is sold for the benefit of a local nursing home, which uses the profits for outings for the elderly.
Certifications
Our factory is COSMOS and ECOCERT certified, EWII certified (100% wind energy) and cruelty free certified. All our BEAUHEIT products are declared acc. to ISO 16128 Standards.

Timeline

27 November 2023

Platform Opening

12 February 2024

Entries closing

29 February 2024

Finalists Announcement

18 March 2024

Deadline for Receiving Products

22 March 2024

Awards Ceremony
Winners Announcement