LASTOBJECT
LastObject Micellar Water
LastObject’s Micellar Water is presented as a powder formulation that’s mixed with water before use, in its accompanying refillable bottle. The product contains natural sugars, amino acid, a hyaluronic acid derivative, and glycerin, which combined help to cleanse the skin, while niacinamide evens skin tone and boosts its barrier. With a pH of 5.5, it’s suitable for sensitive skin. To use, water is added to the powder, shaken for 30 seconds, and then left for 30 minutes to create the micellar water. Due to its waterless formulation, the product weighs around 90% less than traditional liquid micellar waters, which means it reduces the CO2 emissions generated during transport by around 80%.
Stand Number: M7 Hall: 21
This product is a winner in the category Skin Care Products of Cosmoprof 2024
Product Headline
LastObject’s Micellar Water is presented as a powder formulation that’s mixed with water before use, in its accompanying refillable bottle. The product contains natural sugars, amino acid, a hyaluronic acid derivative, and glycerin, which combined help to cleanse the skin, while niacinamide evens skin tone and boosts its barrier. With a pH of 5.5, it’s suitable for sensitive skin. To use, water is added to the powder, shaken for 30 seconds, and then left for 30 minutes to create the micellar water. Due to its waterless formulation, the product weighs around 90% less than traditional liquid micellar waters, which means it reduces the CO2 emissions generated during transport by around 80%.
Product description
LastObject Micellar Water is Allergy Certified, Dermalogically Tested, perfume-free, Vegan.
Fill to the mark on your one-time-purchase bottle, pour in the powder, shake for 30 sec., wait for 30min, and enjoy your liquid micellar water.
On top of that, it works and feels the same as most micellar waters on the market.
Claims & Benefits
LastObjects Micellar Water isn't just about skincare; it's about skin-love and planet-love.
Our micellar water weighs ~90% less than most other liquid micellar water because we removed the water. Therefore it also saves up to ~80 % of CO2 emissions during transport when you purchase a refill-powder-sachet. Redefine your makeup routine and transform it into a conscious, mindful ritual that respects your skin and our planet. Our micellar water is carefully formulated as concentrated powders, designed to deliver all the benefits you seek from your skincare routine, minus the hidden environmental costs.
You have to add water & shake it - but it's a small price to pay.
Technical details
Our micellar water is free from sulphates, dyes, and fragrances. It has the perfect combination of natural sugars, amino acid, a hyaluronic acid derivate, and glycerin that will leave your skin clean. Reinforced with Niacinamide to even out your skin and boost the strength of its barrier. It’s made especially for sensitive skin with a PH of approximately 5.5.
INCI: Sodium Benzoate, GLYCERIN, PENTYLENE GLYCOL, Sodium Hyalunorate, TREHALOSE, SORBITOL, SERINE, SODIUM LAUROYL GLUTAMATE, CITRIC ACID, TETRASODIUM GLUTAMATE DIACETATE, NIACINAMIDE.
It’s Vegan, Allergy Certified, Dermatologically tested, and perfume-free.
Launch date
02/29/2024
Price List, Target Consumer & Market Segments
The Retail price for 1 bottle + 1 sachet is € 11.
The Retail price for 1 refill sachet is € 6.5.
Our main customers are females from generations X & Z, mainly living in Europe or The US who are concerned about the environment and willing to make small changes in their daily habits for the sake of the planet.
Website and Social Channel/s
https://www.instagram.com/lastobject/https://www.facebook.com/lastobjecthttps://lastobject.com/
What sets your product apart and why is it innovative?
As far as we know this is the worlds first powder to liquid Micellar water.
We didn’t want to compromise with the quality, which is why our new line of products has been in development for 2 full years, but the hard work and patience finally paid off. We wanted a product that was just as good as the best liquid version on the market and believe we achieved just that with the help of a Danish beauty expert and hundreds of samples, but don’t just take our word for it, test it.
How do you promote your product on multiple channels?
We promote our products on social media via paid ads where we reach 1.000.000 people per month, but also in our channels primarily through Instagram (143.000), and Facebook (43.000), but also through sales initiatives with our distributors (5), retailers (3.000), email (120.000) subscribers and Kickstarter campaigns (6 and counting with 50.000 backers).
Patents
We hold no patents at the moment.
How does your product meet the evaluation criteria of its category?
We strive to make the best refillable products in the world, that look & feel just like the single-use version they are replacing.
We are super proud of our Vegan, Dermatologically tested, Allergy Certified, perfume-free micellar water.
We have made it in a beautiful subtle design and high-quality materials thereby making them last a long time and saving the world from single-use plastic bottles that might otherwise end up in a landfill.
When you buy our refill it means ~80 % less carbon emissions from shipping compared to an equal amount of the liquid version.
We believe this is the first ever powder-liquid micellar water and that’s pretty innovative to us.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Putting the Planet and the People First
LastObject was born to disrupt the single-use industry with reusable products that work better for you and do better for the planet. We create PRODUCTS that you love to use and reuse so that sustainability becomes an easier choice. On our journey, we want to give PEOPLE great work opportunities across the planet and create a fantastic work environment.
LastObject is proudly B Corp certified, which means we are part of a global community of purpose-driven businesses that strive to be a power for good.
We use the smallest packaging possible to shave on CO2 when shipping and always use FSC-certified or Cradle to Cradle paper packaging.
Certifications
B-Corp certified https://www.bcorporation.net/en-us/find-a-b-corp/company/last-object-ap-s/
We only work with non-EU manufacturers that have audits by https://www.sedex.com/solutions/smeta-audit/
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement