DERMANIQUE

L-Cera Barrier Lotion

With a formula that contains 10,000 ppm ceramide NP, this lotion has a long-chain fatty acid structure similar to that of the stratum corneum, the outermost layer of the epidermis. This ingredient acts to strengthen the skin barrier and mitigate the impact of external aggressors on the skin. What makes the formula stand out is that its ingredient’s fatty acid chain is long and diverse, as opposed to the single chain length of fatty acids traditionally found in skin care, making it similar to human skin. To help the skin absorb the formula, the ceramides are blended with fatty acids and cholesterol, again mimicking human skin’s structure. Dermanique states that the cream improves skin moisture in dry environments by 83.7%. With ingredients including Centella asiatica extract, olive squalane, panthenol, and Tremella fuciformis (mushroom) extract, the cream is intended to treat skin issues such as redness, itching, and dryness.

Stand Number: I10C Hall: 16

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Product Headline
With a formula that contains 10,000 ppm ceramide NP, this lotion has a long-chain fatty acid structure similar to that of the stratum corneum, the outermost layer of the epidermis. This ingredient acts to strengthen the skin barrier and mitigate the impact of external aggressors on the skin. What makes the formula stand out is that its ingredient’s fatty acid chain is long and diverse, as opposed to the single chain length of fatty acids traditionally found in skin care, making it similar to human skin. To help the skin absorb the formula, the ceramides are blended with fatty acids and cholesterol, again mimicking human skin’s structure. Dermanique states that the cream improves skin moisture in dry environments by 83.7%. With ingredients including Centella asiatica extract, olive squalane, panthenol, and Tremella fuciformis (mushroom) extract, the cream is intended to treat skin issues such as redness, itching, and dryness.
Product description
Dermanique is a combination of “Dermatology” & "Unique" and seeks to provide customers with a noble value beyond its products. Despite prescribing a high content of next-generation ceramide NP similar to human skin, including raw materials such as Centella Asiatica Extract, Olive squalane, Panthenol, and Tremella Fuiformis (Mushroom) Extract, it exhibits a soft and stable feeling of use.

By using 100% natural ingredients, 100% natural process-supplied next-generation ceramides, supplying ingredients very similar to ceramides in the stratum corneum of human skin, it not only strengthens the skin barrier, but also shows improved skin soothing rates for heat, chemical, and physical stimuli.
Claims & Benefits
Because ceramides in the stratum corneum of the human skin are long and diverse in fatty acid chains, ceramide having a long-chain fatty acid structure in DERMANIQUE contributes to healthy skin through strengthening barriers as well as basic moisturization for Mom and Baby.

Through clinical trials, it was confirmed that the improvement rate of moisturizing maintenance in dry environments was 83.7%, the improvement rate for three stimuli (thermal, chemical, and physical) was more than 30%, and the skin was hypoallergenic.
Based on these clinical results, Mom & Baby experienced improvement in itching and redness when used.
Technical details
1) Key ingredient perspective
To differentiate it from other products that have a single chain length(C18) currently on the market, the fatty acid chain is long and diverse (C16~C24), and a gentle formulation was implemented by prescribing ceramides in high content, which are very similar to the lipid substances present in the stratum corneum of human skin.

2) Formulation perspective
Ceramides with long-chain fatty acid structure have a large molecular weight and high melting point, so the stability collapses due to gelling or layer separation, but by finding the golden ratio of ceramides, cholesterol, and fatty acids in the stratum corneum, we secured soft and non-layer separation stability.

3) Skin structure Perspectives
The formulatioin is capable of excellent skin compatibility by mixing ceramide(2 to 16%), cholesterol(1 to 8%), and fatty acids(1 to 8%) in an effective ratio for skin absorption and having a structure like the lamellar structure of the skin. In conclusion, it can provide high content of ceramide having a long-chain fatty acid structure, which is insufficient for trouble skin such as atopy and the like, thereby rapidly restoring damaged skin barriers and deeply penetrating the skin to promote the differentiation.
Launch date
10/30/2023
Price List, Target Consumer & Market Segments
The target consumers are Mom and Baby, and the price is $29.
In the case of Baby, we are intensively promoting infants with acupuncture, redness, and itching, and marketing at the same time to Mom who complain of dry skin after childbirth.

In addition, ceramides are lost in the stratum corneum of the human skin as we age, so we will expand to the elderly to maintain skin health by supplying enough skin lipids.
Website and Social Channel/s
1) https://www.instagram.com/dermanique.global/

2) https://www.youtube.com/@user-mb6fs9wo9q

3) USA pharmacy https://elipharmacy.com/for-baby
What sets your product apart and why is it innovative?
1) Healthy skin
Patients who have skin problems such as atopy, psoriasis, inflammation or the like have less enzyme activity for lengthening the length of the fatty acid. Therefore, it is important to closely build the collapsed skin barrier by using DERMANIQUE which has high content of ceramide(10,000ppm) with a long-chain fatty acid structure.

2) Formulation and Texture
If a cream or lotion formulation is implemented by prescribing lipid substances such as ceramides, it will be thick and layer separation or gelling will not be avoided. However, DERMANIQUE has implemented a soft lotion formulation that can maintain stability while using a high content of ceramide having a long-chain fatty acid structure.

3) Clinical trials and user reviews
It has improved not only in moisturizing maintenance in dry environments but also in various forms of skin irritation. In addition, DERMANIQUE is registered in Eli Pharmacy (https://elipharmacy.com/for-baby/ USA, Georgia) and sold as a representative product for Baby through user evaluation, it is recognized for its efficacy by Mom & Baby through Instagram (https://www.instagram.com/p/C1lLIwFv333/) in Korea.
How do you promote your product on multiple channels?
Through the Korea Trade-Investment Promotion Agency (KOTRA), we are conducting network connection and test marketing with overseas customers, and in particular, through the Dexter (Digital eXport Center) program, we are intensively promoting DERMANIQUE products by utilizing technical features.

For brands that are not recognized globally yet, we are actively using network expansion platforms such as BuyKorea, TradeKorea, and ComeKorea operated by KOTRA because the initial expansion of public relations channels is important.

The customer network is managed by designating a marketer for each region, and we continue to conduct test marketing by actively utilizing the technical features of products using next-generation ceramides similar to human skin, we are trying to leap to a global brand while increasing the reliability of our products.

1) Europe
It has designated RP (Responsible Person, NEMO GmbH) in Germany and the UK to secure CPNP certification to promote its products, and will participate in the K-Product Premium Consumer Goods Exhibition in Paris, France in 2024, as well as global exhibitions such as COSMOPROF.

2) Asia
In Korea, we promote our products through open platforms such as NAVER and COOPANG, and we use cosmetics-related events such as the Shanghai New International Expo Center in China or Vietnam and Thailand. In particular, the Vietnamese cosmetics market is highly influenced by influencer, so we are promoting our products through influencer, which we are currently cooperating with.

3) United States of America
Exports to U.S. pharmacies (Eli Pharmacy, Georgia) began in 2023, and DERMANIQUE has been designated as representative cosmetics in Mom & Baby category and promoted on the U.S. pharmacy website(https://elipharmacy.com/for-baby/), and DERMANIQUE products are known as mother and child products through newspapers or online advertisements.

4) Middle East
Since it is a dry area in the desert climate, DERMANIQUE moisturizing products are in high demand, so we are intensively promoting them by utilizing the results of clinical trials on strengthening skin barriers or moisturizing retention in dry environments, and we are expanding our promotional channels using the KOTRA program.
Patents
The patent on the moisturizing composition of DERMANIQUE products was claimed based on the composition ratio of the substances that make up the skin's stratum corneum.

It was registered by the Korean Intellectual Property Office on September 1, 2023, entered the United States in January 2024 through PCT patent application, and will enter Europe in the first half of 2024.

1) Korean Patent Registration : KR 10-2575751
Title : Moisturizing Cosmetic Composition
Registration Date : 1st Sep., 2023


2) PCT Patent Application : PCT/KR2023/013765
Title : Skin Moisturizing External Compositions
Application Date : 14th Sep., 2023


3) US Patent Application : 18/290,693
Title : Skin Moisturizing External Compositions
Application Date : 1st Jan., 2024
How does your product meet the evaluation criteria of its category?
1) Creativity
Patients who have skin problems such as atopy, psoriasis, inflammation or the like have less enzyme activity for lengthening the length of the fatty acid, and thus it is difficult to synthesize long-chain ceramide in the body. DERMANIQUE has completed product development suitable for the Mom and Baby categories using a high content of ceramide having a long-chain fatty acid structure.

2) Product claims & benefits
Because ceramides in the stratum corneum of the human skin are long and diverse in fatty acid chains, the use of Long chain ceramide (abbreviated as L-Cera) in DERMANIQUE was confirmed that the improvement rate of moisturizing maintenance in dry environments was 83.7%, the improvement rate for three stimuli (thermal, chemical, and physical) was more than 30%, and the skin was hypoallergenic.

3) Innovation
If a cream or lotion formulation is implemented by prescribing lipid substances such as ceramides, it will be thick and layer separation or gelling will not be avoided. However, DERMANIQUE has implemented a soft lotion formulation that can maintain stability while using a high content of ceramide(10,000ppm) having a long-chain fatty acid structure.

4) Packaging & design
Both the first and second packaging materials used recyclable materials and created a simple yet luxurious image by designing using one color. And by using the green Pantone color on a white background, we emphasized a safe image suitable for Mom & Baby products.

5) Sustainability & ethics
Not only ceramides, which are key ingredients, but also DERMANIQUE products have obtained vegan certification (Korea Agency of Vegan Certification and Services Inc., 20th Oct, 2023) to completely exclude animal raw materials.

6) Ingredients/formulations
The formulatioin is capable of excellent skin compatibility by mixing ceramide(2 to 16%), cholesterol(1 to 8%), and fatty acids(1 to 8%) in an effective ratio for skin absorption and having a structure like the lamellar structure of the skin. In addition, it is designed to be suitable for the skin care of Mom & Baby using raw materials such as Centella Asiatica Extract, Olive squalane, Panthenol, and Tremella Fuiformis (Mushroom) Extract.

7) Safety
A skin patch test was conducted at the German Dermatest, an Excellent grade was released, and clinical results showing dramatic improvement rates for various types of skin irritation (physical, thermal, and chemical) were obtained.

8) User experience
It has improved not only in moisturizing maintenance in dry environments but also in various forms of skin irritation. In addition, Eli Pharmacy (https://elipharmacy.com/for-baby/ USA, Georgia) is registered and sold as a representative product for infants through user evaluation, and in Korea, it is recognized for its efficacy by Mom & Baby through Instagram (https://www.instagram.com/p/C1lLIwFv333/).
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
1) Sustainability
We are developing products that can protect true skin health, not just for the purpose of decorating the appearance, and we started with products for mothers and children, but we will expand our target demand to the elderly. DERMANIQUE If a developer or seller is not satisfied and thinks it's not sustainable, the customer will feel the same, so we want to ensure sustainability that members of the organization can acknowledge and be satisfied with. Also, the first and second packaging materials were also made of recyclable materials, and the number of colors used in the design was minimized and released as a sustainable product while aiming for minimalism.

2) Ethical practice
As customers buy DERMANIQUE products at a monetary price, we are trying to repay them with the corresponding quality, and in order to provide sufficient product value, we are developing effective raw materials or prescriptions and formulations that can help skin health and release products. We are not just looking at customers as money-providing targets, but we are honestly launching products so that we can feel satisfaction through products and practicing a philosophy that can restore ethical consciousness between humans that are disappearing in modern society. In addition, vegan certification was obtained using plant-derived raw materials by completely excluding animal raw materials, and all raw materials, except for fragrance, are EWG green.

3) Social responsibility
The proceeds generated through the DERMANIQUE brand are transparently managed so that they are not used in a negative way and ensure that members of the organization are fully rewarded for their work. Not only the CEO but also the members of the organization will recognize social responsibility as the same community and engage in product development and sales activities. And when the brand image becomes known internationally, we are working with international NGOs to practice what can help African refugees or those suffering from war, and we are trying to donate the proceeds to international relief organizations such as UNICEF.
Certifications
Vegan certification was secured(Korea Agency of Vegan Certification and Services Inc., 20th Oct, 2023), Excellent grade was obtained from German Dermatest GmbH(1st Sep., 2023), and in the case of ceramide having a long-chain fatty acid structure, a key ingredient, raw materials obtained European COSMOS certification(Raw materials, 30th Sep., 2022) were used.

Timeline

27 November 2023

Platform Opening

12 February 2024

Entries closing

29 February 2024

Finalists Announcement

18 March 2024

Deadline for Receiving Products

22 March 2024

Awards Ceremony
Winners Announcement