Lefko

This eau de toilette from Greek brand Korres is inspired by “the clean scent of freshly painted Aegean houses, painted white to reflect the sun.” The fragrance’s notes are drawn from Greece too, among them lily of the valley, to evoke Greece's lush gardens, alongside rose and peony notes. The fragrance is part of Korres’ collection taking inspiration “from the unique and picturesque environment of Greece, capturing the essence of the Cycladic islands, the Aegean Sea, and the warmth of the Greek sun.”

The clean scent of the freshly painted Aegean houses, painted white to reflect the sun. Derived from the Greek word for white, LEFKO encapsulates the essence of purity and serenity inspired by the clean, airy and delicate smell of freshly laundered linens under clear blue skies. Opening with the delicate Lily of the Valley, reminiscent of Greece's lush gardens, it gracefully transitions into a heart of timeless Rose and enchanting Peony. The fragrance is consciously made with the finest natural ingredients (89% Natural Origin Content), 100% plant-based Alcohol and without PCM Compounds and Phthalates

A consciously crafted fragrance that strikes the perfect balance – premium yet approachable, classic yet contemporary. Inspired by the timeless beauty of Greece, this scent, like the entire KORRES Fragrance collection, is tailored for both men and women and presented in an iconic amber glass bottle. Free from PCM Compounds and Phthalates, it places a priority on natural ingredients and boasts 100% Natural Alcohol and natural preservatives. With up to 90% natural origin content, it's a vegan-friendly choice, making it an ideal indulgence for those who appreciate finely crafted, consciously made fragrances.

KORRES fragrances bear Greek-inspired names and feature captivating Greek ingredients, embodying the essence of Greece in a collection that celebrates both its remarkable land and natural treasures. Derived from the Greek word for white, LEFKO encapsulates the essence of purity and serenity inspired by the clean, airy and delicate smell of freshly laundered linens under clear blue skies. As part of an ongoing effort to eliminate potential exposure to polycyclic-musk [PCM] and phthalates, KORRES has opted for a fragrance that is free of these synthetic non-biodegradable compounds. KORRES developed a formula with alcohol of natural origin, derived from wheat or corn. Opening with the delicate Lily of the Valley, reminiscent of Greece's lush gardens, it gracefully transitions into a heart of timeless Rose and enchanting Peony. The lingering base notes of Musk, Powder, and White Sandalwood add a touch of musky warmth. All, encapsulated in an iconic luminous amber glass bottle. INCI LIST: ALCOHOL DENAT., AQUA/WATER/EAU, PARFUM/FRAGRANCE, BRASSICA CAMPESTRIS (RAPESEED) SEED OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, ALPHA-ISOMETHYL IONONE, ANISE ALCOHOL, BENZYL BENZOATE, CINNAMYL ALCOHOL, CITRAL, CITRONELLOL, GERANIOL, LINALOOL. May contain traces of wheat / nuts.

05/07/2023

KORRES Fragrances stands out for their unique and ownable storytelling, their full, unisex portfolio that caters almost every olfactory need and their reasonable price point. Driven by our core values, every KORRES product is fair-priced to enable every-day use. Thus, in stores all over the globe, we offer our 50ml Eau de Toilettes in affordable price. From hamble Greek pharmacies, to big retail stores of Monoprix in Paris and trendy MECCA shops in Australia; KORRES Fragrances invite every conscious-driven consumer to an olfactory journey in Greek landscapes.

https://gr.korres.com/el/products/lefko-eau-de-toilette-1

Inspiration from Greek landscape: The collection draws inspiration from the unique and picturesque environment of Greece, capturing the essence of the Cycladic islands, the Aegean Sea, and the warmth of the Greek sun. This provides a distinctive and authentic experience for users, transporting them to the beautiful landscapes that inspired the fragrances. The specific fragrance, Lefko, stands out by telling a compelling story of memorable moments in Greece. The choice of elements such as Lily of the Valley, Rose, and Peony creates a sensorial journey that reflects the purity and serenity associated with the Greek landscape. Elimination of potentially Harmful Compounds: As part of an ongoing effort to eliminate potential exposure to polycyclic-musk [PCM] and phthalates, KORRES has opted for a fragrance that is free of these synthetic non-biodegradable compounds. Natural Ingredients and Formulation: KORRES developed a vegan formula with up to 90% Natural Origin Content and alcohol of natural origin, derived from wheat or corn. By combining these elements, KORRES offers a fragrance collection that not only delivers a sensory experience rooted in the beauty of Greece but also aligns with sustainability and safety.

We implemented a comprehensive 360-degree communication strategy to promote KORRES Fragrance across various channels. At the heart of our strategy is a campaign concept inspired by the windmill, which serves as the key visual for KORRES Fragrance. Picture KORRES Fragrances dancing through the air, swirling into windmills. Each molecule of the fragrance twirls along with the iconic sceneries and ingredients of Greece, creating a sensory symphony. Our communication journey for KORRES Fragrance began with a robust digital campaign and a visually captivating TV commercial, effectively reaching a broad audience and creating brand awareness. Building on this foundation, we organized a unique PR event on a boat during the summer, immersing press and influencers in the serene Aegean blue ambiance, solidifying key relationships, and fostering a memorable brand experience. Collaborating with influencers aligned with our brand values and strategically incorporating product placement in popular TV shows, featuring a KORRES spokesperson, expanded our reach and strengthened our brand presence through engaging narratives. Acknowledging the seasonality of fragrance, we executed two waves of communication before summer and Christmas, strategically aligning with consumer behavior during peak purchasing periods. Complementing these initiatives, our investment in compelling in-store materials, including displays and signage, aimed to capture the attention of shoppers at the point of purchase. Furthermore, we leveraged store window displays to create a dynamic visual impact. While our vibrant summer party and collaboration with a media house added an extra layer of excitement, these initiatives were strategically positioned as complementary elements within the broader campaign. This 360o approach was designed to ensure that KORRES Fragrance remains at the forefront of consumer awareness, cultivating a strong and lasting connection with our target audience both in our homeland and abroad.

No patents received for this specific product

KORRES Fragrances are described as conscious yet premium, complex yet balanced, and Greek-inspired. The unique combinations of notes in each fragrance, such as the delicate Lily of the Valley, timeless Rose, and enchanting Peony in LEFKO, showcase the creative nose behind the collection. The fragrances aim to capture the essence of Greece through innovative scent profiles. The product storytelling is evident in the way each fragrance is associated with specific Greek landscapes, memorable moments, and natural ingredients. The white poetic paper windmill serves as a visual narrative, linking the scents to blooming fields, abundant harvests, and the joy of olfactive creation. Each fragrance, including LEFKO, tells a story of Greece, from sun-kissed gardens to the deep blue of the Aegean Sea. The emotional connection is established through the brand's emphasis on conscious crafting and capturing the beauty of Greece in harmony with nature. The fragrances are described as reminiscing moments associated with simple pleasures, evoking emotions tied to the atmosphere of Greece. LEFKO, for example, captures the essence of purity and serenity inspired by the clean, airy smell of freshly painted Aegean houses under clear blue skies. Ingredients Sourcing: KORRES demonstrates a commitment to responsible ingredients sourcing. The fragrances are consciously made without PCM Compounds and Phthalates, using the finest natural ingredients (up to 90% Natural Origin Content), and 100% Natural Alcohol derived from wheat or corn. LEFKO, with its notes of Lily of the Valley, Rose, Peony, Musk, Powder, and White Sandalwood, showcases the use of fine ingredients in crafting the scents. In summary, KORRES Fragrances successfully meet the evaluation criteria by combining creative fragrance compositions, a compelling product narrative rooted in Greece and an emotional connection to nature.

We proudly own the process “From Seed to Skin and Back” through six distinctive Labs reflecting the brand’ Full Circle vision. Soil Lab: We focus and protect the Greek flora and the local communities and we made the conscious choice not to cultivate ourselves the herbs that we need and compete with the farmers but instead present our local farmers with new opportunities and support the local economy, invest in underdeveloped rural regions and teach sustainable farming practices. We work together with micro farmers, agricultural unions, social and educational institutions, which is our network of ethical, fair-trade cooperations. Extraction Lab: We have developed an exemplary environmentally friendly, certified ZERO-WASTE extraction facility over a five year-long effort in partnership with the University of Athens; the department of Pharmacy, faculty of Pharmacognosy & Natural Products Chemistry. Our sustainable processing involves innovative extraction methods using natural solvents. We maximize resource utilization by extracting from every part of the plant, transforming waste by-products such as grape marc from Santorini wineries, the pine bark and needles or the olive leaves into potent cosmetic ingredients. Our post-processing focuses on efficiency, minimizing energy consumption, and ensuring responsible waste management. Liquid residue undergoes biological treatment, while solid residue, including water paper filters, is composted and returned back to the soil as organic fertilizer. Molecular Lab: Our primary research to discover ground-breaking natural active ingredients is a backbone of product development, along with biological research to deeply understand those ingredients and how they work at a cellular level to enhance and transform our skin. As a result of primary research, led by our team of scientists and in collaboration with leading academic and research partners globally, we have discovered and introduced 7 new ingredients in the world INCI directory. Formulation Lab: Our All-Woman RnD team formulates efficacious natural products. We formulate based on an ever-growing black list. Natural extracts, oils, butters and waxes are the heart of our formulations Our products are subject to more than 500 safety tests and our processes and protocols guarantee the highest quality. Design Lab: We aim to utilize environmentally friendlier materials and design sustainable solutions. Recycle Lab: We give a second chance for all glass, plastic, carton through a solid “Return Your Empties program; We collect waste packaging from our consumers and make sure it turns back to precious raw materials at our own Recycling Facility.

Not for this specific product