GOTHA COSMETICS
4K Tinted Dough
Gotha Cosmetics proposes a new texture for a powder-foundation hybrid: a plasticine-like dough, which gives off a pleasant, gummy sensation to the touch. The texture feels bouncy and sensorial to apply and creates a flattering blurred effect on the skin. It also adds a velvet finish for a “4K” effect. The formulation is crafted from a sensorial matrix, which is gummy and elastic, and infused with pure color pigments and oils. The dough is free of microplastics, nanomaterial, mineral oil, and talc. It is composed of engineered powders that contribute to the 4K effect, with the spherical structure of some of the powders controlling shine, prolonging the make-up’s blurred, blotted effect. Added to this, ester and silicone oils offer emollient properties, for blend-ability and buildability during application, and a comfortable finish over time.
Stand Number: G18-H17 Hall: 15
This product is a finalist in the category Make Up Formula of Cosmopack 2024
Product Headline
Gotha Cosmetics proposes a new texture for a powder-foundation hybrid: a plasticine-like dough, which gives off a pleasant, gummy sensation to the touch. The texture feels bouncy and sensorial to apply and creates a flattering blurred effect on the skin. It also adds a velvet finish for a “4K” effect. The formulation is crafted from a sensorial matrix, which is gummy and elastic, and infused with pure color pigments and oils. The dough is free of microplastics, nanomaterial, mineral oil, and talc. It is composed of engineered powders that contribute to the 4K effect, with the spherical structure of some of the powders controlling shine, prolonging the make-up’s blurred, blotted effect. Added to this, ester and silicone oils offer emollient properties, for blend-ability and buildability during application, and a comfortable finish over time.
Product description
A gummy tinted product with adjustable coverage that can be used as a finishing powder or as a foundation. In both case the formula will give complexion a beautiful velvet touch and a 4K effect, providing a blurred finish that goes beyond high definition. The secret of this product is the plasticine-like texture, that creates a pleasant gummy touch without using microplastics. Its hybrid structure allows to combine the lightweight feel and blurring effect of a powder and melting properties of a cream, creating the perfect mix between sensorial experience and make-up performance.
Claims & Benefits
The transformative texture, typical of the 4K Tinted Dough, and its extreme blend-ability allows to use the product in various ways: as a matte finishing powder if lightly dusted with a brush, as a foundation or as a blotting product if applied with a sponge. The perfect combination of creaminess, coverage and blurring effect provides a unique make-up effect that goes beyond high definition, while the elastic texture allows a weightless feel. The formula is enriched with a special marshmallow active that recalls the product’s sensoriality and gives comfort to the texture. (Studied to have waterproof properties)
Technical details
4K Tinted dough is a super sensorial matrix, gummy and elastic, infused with pure color pigments and oils, perfect combination of the tactile experience and make up performance. This ‘Plastic’ dough is free of microplastic, nanomaterial, mineral oil and talc but composed by studied engineered powders that contribute to the special 4K effect, some of them, due to the special spherical structure, control the shine prolonged the blurred and blotting effect of make-up. Selected ester and silicone oils, with their emollience, provide, during application, blend-ability and build-ability of the texture and comfort in time.
Launch date
03/17/2024
Price List, Target Consumer & Market Segments
TARGET CONSUMER: The Techsperts, one of beauty persona, pursue the latest innovations in beauty tech, seeking tech-driven solutions
Beauty drivers: prioritizes efficiency, efficacy and personalization to maximize and ease everyday routines via adaptive design.
Buying concerns: values products that cater to their specific needs. Prioritizes performance. Believes technology can do it better.
Beauty behaviour: finds joy in tech and wants to be the first to try. Premium and luxury shoppers.
Beauty style: minimal, sleek, refined and luxurious, from everyday make-up looks to product design. Uses tech to achieve perfection.
Demographics: established Millennials and Gen Z, tech-savvy Gen Xers
Website and Social Channel/s
https://www.gothacosmetics.com/https://www.linkedin.com/company/gotha-cosmetics-s.r.l./mycompany/https://www.instagram.com/gotha_cosmetics/
What sets your product apart and why is it innovative?
A hybrid product that is not just a cream nor just a powder but takes the best features from both formulas. A brand-new type of transformative texture that feels creamy and gummy in the pan, but completely transforms itself when it touches skin becoming a lightweight, imperceptible powder. It is composed of a super sensorial matrix that allows emotional sensoriality with versatile make up performance.
How do you promote your product on multiple channels?
NA
How does your product meet the evaluation criteria of its category?
Innovation: innovative hybrid engineering dough combines the best features of cream and powder. Gummy and “plastic” to the touch but non-sticky and extremely comfortable in application, this product gives brand-new features to make-up.
Innovation technology: New technology capable of creating a dough and turning it into an elegant, customizable product to revolutionize the compact product in terms of sensorial experience and performances
Performance: multi-use product that can be used as a setting powder, foundation or to blot specific face areas. It gives 3D matte finish, extreme HD and blurring effect together with a pleasant velvety touch.
Creativity: its elastic surface allows to create customizable design for a catchy result that can be differentiated based on requests.
Sustainability: 4K Tinted Dough combines sustainability of packaging and formula. It is presented in a mono PET round compact, which is completely ABS-free. The formula has a short INCI list and it is microplastic-free, yet gummy to the touch, and styrene-free, yet it provides a lasting velvet effect.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Gotha creates new products worldwide compliant, free of nanomaterials, alcohol, asbestos talc, mineral oils and ingredients derived from animals. Our formulations follow the directions of Sephora and Credo clean lists.
For our collections, we work hard to select ABS free, easy to recycle or mono-material packaging. If possible, we also try to select packaging with high amount of PCR components
Patents
NA
Certifications
Gotha certifications: ISO 9001, ISO 14001, ISO 22716
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement