Life Achievement Award
The Life Achievement Award recognizes the most innovative professional or business founder nominated from throughout the entire global beauty industries.
The award is given to a distinguished change maker who have demonstrated risk-taking talent and tenacity to reshape our sector. The Life Achievement Award is given on occasion to an individual whose achievements tower as an example of entrepreneurship and social responsibility.
The winner of the Life Achievement Award 2026 is...
Anastasia Soare, Founder & CEO
Anastasia Soare is Founder, CEO and the driving force behind Anastasia Beverly Hills, LLC — one of the fastest-growing brands in the global beauty industry. Soare immigrated to the US from Romania, leveraging a fierce resolve and education in art and architecture to fuel her entrepreneurial vision and
unique approach to beauty.
In 1992, she introduced a new “brow-shaping” service to clients — later patented as the “Golden Ratio” method — that has gone on to become a staple service and enduring new category in modern beauty.
Soare continues to push boundaries today, expanding beyond the brow category with the company’s leading prestige cosmetics line. Her audience comprises many famous faces, including Jennifer Lopez, Kim Kardashian, Sofia Vergara and more, who rely on her unique vision of individual beauty to amplify their own.
Soare has achieved iconic status in her twenty-five-year journey to self-made entrepreneur and American success story. She has been featured in The New York Times, The Guardian, People, Vanity Fair, Vogue, Elle, and Allure, among numerous other publications, and has appeared on such television shows as The Oprah Winfrey Show, The Doctor Oz Show, and America’s Next Top Model.
Timeline
29 October 2025
Platform Opening
11 February 2026
Deadline to purchase contest participation
13 February 2026
Entries closing
12 March 2026
Finalists Announcement
23 March 2026
Deadline for Receiving Products
27 March 2026
Awards Ceremony
Winners Announcement