Product Description (No Prototypes accepted)
A conditioning powder designed to be used after shampooing on wet hair, this formula softens, conditions, and enhances shine without weighing hair down. Among its ingredients are Styleze ES-Forza, an eco-friendly, plant-based raw material with cationic properties – meaning it has a positive charge and is attracted and binds to wet hair – alongside rice starch and jojoba spheres, which both help strengthen the ends of hair. Also within the formula is guar gum, known for its emollient and filming properties; sorbitol, to improve moisture levels and combability; and amla, rich in vitamin C and antioxidants. The formula also prioritizes environmental responsibility, with a waterless and quick-rinsing formula to reduce water waste, with the packaging refillable. The powder leaves the hair soft and glossy while counteracting frizz, in addition to imparting a long-lasting, delicate floral fragrance.
Launch Worldwide Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
The launch is planned at Cosmoprof Worldwide Bologna 2026
Product Innovation
Featherlight powder hair conditioner is a beauty treatment designed to care for the hair while helping reduce water consumption thanks to its quick-rinse formula. Its highly selected ingredients help improve the appearance of dry or damaged hair, counteracting frizz without weighing the hair down and leaving a delicate floral scent.
Claims & Benefits
- ISO 16128 naturality index above 98%
- Functional, Eco-friendly ingredients
- Long-lasting floral fragrance
- Anti-frizz effect
- Shine-enhancing, softening, and conditioning
- Does not weigh the hair down
- Quick-rinse formula
Research, Clinical Tests & Trials Results (Safety & Dermatological)
The performance of Featherlight is supported by high formulation standards, strict quality controls, and ingredient-based evidence. The product is developed and manufactured in compliance with the European Cosmetics Regulation, following rigorous procedures that ensure consistency, reliability, and excellence throughout the entire production process. Particular attention is given to the selection of raw materials, favoring high-quality, traceable ingredients with proven cosmetic efficacy. This commitment to elevated standards guarantees a product that meets both functional and sensorial expectations, delivering a consistently high level of quality.
Certifications, Patents & Regulatory Compliance
The product is compliant with the EU Cosmetics Regulation
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Ingredients: Oryza sativa starch, Emblica officinalis fruit powder, Microcrystalline cellulose, Sodium carboxymethyl starch, Sorbitol, Hydroxypropyl guar hydroxypropyltrimonium chloride, Cyamopsis tetragonoloba gum, Guar hydroxypropyltrimonium chloride, Euphorbia cerifera cera, Jojoba esters, Stearyl stearate, Parfum, Limonene, Linalyl acetate, Aqua, Benzyl salicylate
Among the key ingredients, special mention goes to Styleze ES-Forza, an eco-friendly, plant-based raw material with cationic properties, along with rice starch and jojoba spheres, which help strengthen the hair ends. The formula also includes guar gum, known for its emollient, and filming properties, sorbitol, which helps improve moisture levels and combability, and amla, rich in vitamin C and antioxidants.
Technology Features
- Anti-frizz effect
- Shine-enhancing, softening, and conditioning
- Does not weigh the hair down
- Quick-rinse formula, helping reduce water consumption
- Refillable packaging
Sustainability List of Certifications
- AIAB company certification
- Products manufactured in compliance with COSMOS standards
- Products manufactured in compliance with CCPB standards
- Products manufactured in compliance with Vegan standards
A strong commitment to social and environmental sustainability has always guided the company’s strategic decisions. This approach is reflected not only in the development of its corporate and production facilities, but also in the projects led by the R&D department, with a particular focus on waterless, reef-safe, biodegradable, and environmentally responsible formulations. The same commitment applies to the responsible use of resources, the selection of packaging solutions, and the ongoing exploration of upcycled materials as valuable raw ingredients. Embracing a circular economy model, the company has also implemented procedures for the recovery of waste materials, in order to give them a second life by reintroducing them into the production cycle.
How to use it
Rub the product between the palms of your hands, then apply it to the ends of the hair after shampooing. Make sure to distribute it evenly. Leave on for a few minutes, then rinse.
Website and/or Social Media Channels + Editorial pitch
Editorial pitch: A weightless conditioning powder that softens, smooths and enhances fine hair without weighing it down
Website & Social Channels: Featherlight – Featherlight is a targeted conditioning powder, ideal for fine and straight hair. Softening, conditioning, and shine-enhancing, it is designed to improve the appearance of the hair without weighing it down, with a strong focus on environmental responsibility: the packaging is refillable, and the quick-rinse formula helps reduce water consumption.
Featherlight features a concentrated formula enriched with eco-friendly ingredients. Applied to the ends of freshly washed hair, it leaves the hair soft and glossy, while leaving a pleasant, long-lasting floral fragrance.
Website:https://leantichemura.net/
Facebook: https://www.facebook.com/LeAnticheMuraCosmetici/
Instagram: https://www.instagram.com/leantichemura.cosmetici/
LinkedIn: https://www.instagram.com/leantichemura.cosmetici/
Packaging Materials
Bottle: HDPE
Cap: PP
Label: PP
