WOORIKIDSPLUS

Deardot - Water-Activated Shampoo Sheet

A PVA-free, solid shampoo sheet that offers a single dose of shampoo that activates on contact with water, to offer an alternative to liquid shampoo, resulting in a reduction in single-use plastic. The sheets are composed of celluble, a proprietary core material that supports the stable, water-activated solid sheet structure; vegan PDRN derived from sodium DNA, to support scalp and hair vitality care in a rinse-off format; saccharomyces and Citrus grandis peel ferment extract to support antioxidant protection and a fresh, sensorial feel; and a cleansing base of sodium cocoyl isethionate with mild surfactants for a rich lather and clean rinse. To use, one sheet is taken with dry hands, with water added and the sheet rubbed to create a lather. The lather is then applied to wet hair and scalp and massaged, before being rinsed thoroughly.

Hall (Pavilion) and Stand Number: Hall 22B - Stand 09

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This product is a finalist in the category Hair Products of Cosmoprof 2026

Product Description (Function, Benefits, and Target Consumer)

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

03/26/2026

Retail Price & Fill Sizes

10pcs / €10

Product Innovation

This shampoo rethinks hair cleansing through PVA free solid sheet system paired with eco-friendly water-soluble packaging. Unlike conventional bottled shampoos and PVA based sheet formulations, the formula is engineered to deliver a stable and eco-friendly sheet that activates quickly with water. The innovation combines a precise single dose format for consistent use, lightweight logistics for travel and distribution, and a simplified user experience that reduces leakage risk while improving portability. The packaging concept further differentiates the product by replacing single use plastic with a dissolvable format designed for lower waste use.

Product Claims & Benefits

Hair type • Normal to oily hair • Hair that feels weighed down by product buildup • Active lifestyle users seeking frequent cleansing Scalp concerns • Excess oil and daily buildup • Need for convenient cleansing after workouts or travel • Scalp discomfort related to unclean feel Performance benefits • Water activated sheet transforms into lather for effective cleansing • Helps remove daily buildup and leaves hair feeling fresh and light • Single dose format supports consistent cleansing performance • Portable, leak free format suitable for travel and on the go use Ingredient and technology claims • PVA free solid shampoo sheet format • Water soluble, eco designed packaging concept • Lightweight system designed to reduce carrying weight versus liquid bottles Sensory benefits • Fast activation with water and easy rinse off • Lightweight hair feel after cleansing • Clean, fresh sensorial experience designed for daily use

Research, Clinical Tests & Trials Results (Safety & Dermatological)

No clinical or human application tests are currently available for this product at the time of submission.
• Safety assessment: standard cosmetic safety evaluation and formula review completed
• Quality and microbiology: finished product quality checks completed per internal QC standards
• Stability and readiness: internal stability screening completed to support market readiness
• Planned tests: dermatological or scalp compatibility testing and consumer use test planned for launch stage documentation

Certifications, Patents & Regulatory Compliance

Certifications (3rd Party) • Vegan certification: in progress • Dermatest: dermatological testing in progress Patents • Key patents related to the core technology are fully registered in Korea • The registered IP covers the core material and its application in solid sheet formats Regulatory compliance • Manufactured under the Korean Cosmetics Act and MFDS requirements, supported by GMP based quality management and product safety documentation • Developed for multi market compliance readiness across the EU, United States, China, and Japan, with ingredient screening and technical documentation prepared to support each market’s cosmetics requirements

Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)

Hero ingredients and formulation highlights • Celluble: proprietary core material supporting a stable, water activated solid sheet structure • Vegan PDRN: Sodium DNA, designed to support scalp and hair vitality care in a rinse off format • Antioxidant care: Saccharomyces/Citrus Grandis Peel Ferment Extract to support antioxidant protection and fresh sensorial care • Cleansing base: Sodium Cocoyl Isethionate with mild surfactants (Coco Glucoside, Potassium Cocoyl Glycinate) for rich lather and clean rinse Full ingredients list (INCI) WATER/AQUA/EAU, SODIUM COCOYL ISETHIONATE, SODIUM CHLORIDE, COCO-GLUCOSIDE, POTASSIUM COCOYL GLYCINATE, CELLUBLE, GLYCERIN, SAPINDUS MUKOROSSI FRUIT EXTRACT, SACCHAROMYCES/CITRUS GRANDIS PEEL FERMENT EXTRACT, BUTYLENE GLYCOL, 1,2-HEXANEDIOL

Technology Features

Design Uniqueness • Ultra compact single dose sheet format designed for travel and daily portability • Minimalist system designed to reduce leakage risk versus liquid formats • Premium, simple design aligned with the Deardot brand Delivery System & Formulation Technology • Water activated sheet technology that quickly transforms into cleansing lather • Single dose dosing system designed for consistent performance and hygiene • Celluble included as part of the sheet structure for stability in a solid format Sustainable Components & Production Process • Waterless solid format designed to reduce transport weight versus bottled shampoo • Reduced reliance on bulky liquid packaging • Minimal packaging approach designed to remove unnecessary components User Experience & Sensory Technology • Easy activation with water, quick lather, and easy rinse off • Mess free use for travel and gym routines • Fresh, lightweight hair and scalp feel after cleansing

Sustainability List of Certifications

Green Certifications: • This product does not currently hold any official green or eco certifications. Additional Sustainability & Eco Credentials: • Waterless solid format designed to reduce transport weight versus bottled formats • Lightweight single dose format supports portability and reduced packaging volume • Minimal packaging approach designed to reduce material use

How to use it

How the product works • Sheet activates with water and transforms into cleansing lather • Cleanses scalp and hair and rinses clean • Single dose format supports consistent use How to use • Take one sheet with dry hands • Add water and rub between hands to create lather • Apply to wet hair and scalp, massage, then rinse thoroughly When to use and frequency • Use as needed, including daily use • Ideal for travel, gym, outdoor activities, and carry on routines

Market Positioning & Distribution Markets

Distribution Channel & Positioning • Positioned within premium clean haircare and travel friendly formats • Key distribution channels: premium beauty select stores, travel retail and duty free, brand owned official online store, global B2B distributors and export partners Desired Distribution Markets • Europe: France, Germany, Spain • North America: United States, Canada • Asia: Japan, China, Hong Kong, Singapore • Middle East: United Arab Emirates

Website and/or Social Media Channels + Editorial pitch

• Official Website: https://deardotcosmetic.com/ • Instagram: https://www.instagram.com/deardot_official/ Editorial pitch Zero plastic, zero waste shampoo sheets powered by Celluble and vegan PDRN for rich lather cleansing anywhere

Timeline

29 October 2025

Platform Opening

11 February 2026

Deadline to purchase contest participation

13 February 2026

Entries closing

12 March 2026

Finalists Announcement

23 March 2026

Deadline for Receiving Products

27 March 2026

Awards Ceremony
Winners Announcement

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