This product is a finalist in the category Green & Organic of Cosmoprof 2026
Product Description (Function, Benefits, and Target Consumer)
This toner employs the Re-Connecting Nature® forest microbial extract, a hummus-derived ingredient developed by Finnish universities and produced by Uute Scientific, that allows millions of inactivated microbial particles to distribute evenly and remain completely invisible on the skin, for effective and comfortable daily use. The formula mimics the natural microbial exposure found in Nordic forests to support skin barrier function, microbiome balance, and skin regeneration. Alongside this, the toner contains
birch sap, a natural Nordic ingredient rich in minerals, amino acids, and antioxidants to hydrate and support skin vitality; glycerin, a skin-identical humectant that attracts and retains moisture; betaine, a naturally derived osmolyte that helps maintain skin hydration and comfort; and sodium PCA, a natural moisturizing factor that supports hydration. The formula is COSMOS NATURAL-certified by Ecocert; comprises 99.8% natural-origin ingredients; and is produced in a COSMOS-certified factory in Finland.
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
May /1/2025
Retail Price & Fill Sizes
Regular size / 150 ml / €32,90
Product Innovation
Forest Elixir® Microbiome Strengthening Toner introduces a breakthrough in microbiome skincare as the world’s first product to use Re-Connecting Nature® forest microbial extract in liquid form. Developed by Finnish universities and produced by Uute Scientific, this innovation allows millions of inactivated microbial particles to distribute evenly and remain completely invisible on the skin, ensuring effective and comfortable daily use. The formula mimics natural microbial exposure found in Nordic forests, supporting skin barrier function, microbiome balance, and regeneration. Combined with hydrating birch sap, betaine, and sodium PCA, it redefines the toner category as microbiome-active skincare.
Product Claims & Benefits
• Microbiome support: Helps restore and maintain the skin’s natural microbiome balance, supporting long-term skin health and resilience
• Strengthens skin barrier: Reinforces the skin’s protective barrier, reducing sensitivity and improving overall skin comfort
• Hydration boost: Provides immediate and long-lasting hydration with birch sap, glycerin, betaine, and sodium PCA
• Soothing effect: Helps calm stressed, reactive, or irritated skin and reduce the appearance of redness
• Regenerative support: Supports skin regeneration and improves skin vitality through microbiome-active technology
• Balances after cleansing: Restores skin comfort and balance post-cleansing, optimizing skin for serums and creams
• Lightweight performance: Fast-absorbing, non-sticky, and non-comedogenic texture suitable for daily use
• Sensory experience: Fresh, weightless feel that leaves skin smooth, soft, and naturally radiant without residue
• Skin type suitability: Suitable for all skin types
• Urban skin benefits: Ideal for consumers with limited exposure to nature and environmental stressors
• Clean formulation: COSMOS Natural certified; 99.8% natural origin ingredients
Research, Clinical Tests & Trials Results (Safety & Dermatological)
NOBE Forest Elixir® Microbiome Strengthening Toner is a lightweight yet deeply hydrating toner developed to support the skin’s microbiome and restore its natural balance. At the heart of the formula is the innovative Re-Connecting Nature® forest microbial extract, a scientifically developed ingredient that strengthens the skin barrier, reduces irritation, and improves overall skin resilience - bringing the benefits of Nordic nature into daily skincare.
The forest microbial extract was developed by Finnish universities and is produced by Uute Scientific. It is the world’s first natural ingredient designed to replicate the rich biodiversity of Nordic forests in a safe, non-living form. Each gram contains billions of inactivated microbial particles, offering controlled microbial exposure that is especially beneficial for individuals with limited contact with natural environments. The ingredient is sourced from sustainable and renewable materials and is suitable for sensitive and compromised skin.
The efficacy and safety of Re-Connecting Nature® forest microbial extract have been evaluated in clinical research focusing on compromised and atopic-prone skin. The studies demonstrate its ability to restore microbiome balance, strengthen the skin’s protective barrier, and support skin regeneration. Additional observed benefits include soothing irritation, reducing visible redness, and supporting healthy skin function, contributing to a more resilient and radiant complexion.
Together, these results support the dermatological safety and functional efficacy of Re-Connecting Nature® forest microbial extract. In NOBE Forest Elixir® Microbiome Strengthening Toner, this clinically researched ingredient delivers science-backed microbiome care, making it a suitable choice for daily use on sensitive, stressed, or environmentally challenged skin.
Clinical studies supporting efficacy and safety include:
Pilot safety study (n = 12, atopic dermatitis patients): A lotion containing the forest microbial extract was assessed for safety and tolerability on individuals with atopic dermatitis. The study confirmed that the ingredient was well tolerated on compromised skin.
Randomized, double-blind, placebo-controlled clinical study (n = 142, atopic dermatitis patients): Participants using a lotion formulated with the forest microbial extract showed a strengthened skin barrier, reduced redness, and a lower need for atopy medication as winter progressed, compared to the placebo group.
Together, these results support the dermatological safety and functional efficacy of Re-Connecting Nature® forest microbial extract. In NOBE Forest Elixir® Microbiome Strengthening Toner, this clinically researched ingredient delivers science-backed microbiome care, making it a suitable choice for daily use on sensitive, stressed, or environmentally challenged skin.
Certifications, Patents & Regulatory Compliance
EU Cosmetics Regulation
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Aqua, Betula Pendula (Birch) Sap, Glycerin, Propanediol, Betaine, Polyglyceryl-4 Laurate/Sebacate, Polyglyceryl-6 Caprylate/Caprate, Humus Extract (Re-Connecting Nature®), Sodium PCA, Triethyl Citrate, Caprylyl Glycol, Benzoic Acid, Parfum, Potassium Sorbate, Citric Acid, Sodium Benzoate, Xanthan Gum, Citronellol, Eugenol
Hero ingredients:
• Re-Connecting Nature® Forest Microbial Extract (Humus Extract): High-biodiversity microbial extract that supports skin microbiome balance and strengthens the skin barrier
• Birch Sap (Betula Pendula Sap): Nordic natural ingredient rich in minerals, amino acids, and antioxidants to hydrate and support skin vitality
• Glycerin: Skin-identical humectant that attracts and retains moisture
• Betaine: Naturally derived osmolyte that helps maintain skin hydration and comfort
• Sodium PCA: Natural moisturizing factor (NMF) component that supports hydration
Free from
• Alcohol
• Silicones
• Mineral oils
• Parabens
• Phthalates
• Sulfates
• Microplastics
Technology Features
Sustainable packaging materials: Primary packaging (bottle) contains 30% recycled plastic
• Certified outer packaging: Outer boxes are made from PEFC-certified cardboard, ensuring responsible forest management and traceable paper sourcing
• Design uniqueness: Distinctive square-inspired packaging combined with a refined color palette inspired by Nordic nature, creating strong shelf impact and clear brand recognition
• Functional design: Lightweight, durable packaging designed for easy daily use and travel-friendly routines
• Responsible production: Manufactured in Finland in a COSMOS-certified factory, ensuring high standards for quality, safety, and sustainable production processes
Sustainability List of Certifications
• COSMOS Natural certified (Ecocert): Confirms compliance with strict international standards for natural ingredients, sustainable sourcing, and environmentally responsible production
• 99.8% natural origin ingredients: High natural content aligned with clean and conscious formulation principles
• Produced in a COSMOS-certified factory in Finland: Ensures high standards for sustainable production, quality control, and regulatory compliance
• PEFC-certified outer packaging: Cardboard boxes sourced from responsibly managed forests
• Recycled packaging materials: Primary packaging contains 30% recycled plastic
• Sustainably sourced active ingredient: Re-Connecting Nature® forest microbial extract is derived from renewable natural sources and produced using responsible, low-impact processes
How to use it
How to Use
• Shake well before use to ensure the forest microbial extract is evenly distributed
• Use after cleansing as the first step of your skincare routine
• Dispense into clean palms and gently press onto the face and neck until fully absorbed
• Alternatively, apply with a cotton pad for a more traditional toning step
• Use morning and evening for optimal microbiome support and hydration
• Follow with serum and moisturizer to seal in moisture and active benefits
Market Positioning & Distribution Markets
Market positioning / distribution channel:
NOBE is positioned as a premium Nordic natural skincare brand combining scientific innovation with the restorative power of Nordic nature. The brand operates within the selective and premium beauty segment, distributed through curated beauty retailers, pharmacies, department stores, and high-quality e-commerce platforms. Its positioning emphasizes microbiome science, clinically supported ingredients, sustainability, and transparency, appealing to consumers seeking long-term skin health rather than short-term cosmetic results.
Current distribution markets:
• Finland
• Germany
• Sweden
• Belgium
• Albania
• Iceland
• Denmark
• Estonia
• Norway
• Spain
• Italy
• Irland
• Lithuania
• Austria
• Netherlands
• Mexico
• Greece
• Hong Kong
• Portugal
• Romania
• Latvia
• Poland
Desired distribution markets:
NOBE aims for global distribution, with strategic expansion across Europe, North America, Asia-Pacific, and other international markets where demand for natural, science-backed, and microbiome-focused skincare is rapidly growing.
Website and/or Social Media Channels + Editorial pitch
"A next-generation toner that strengthens the skin’s microbiome and restores balance through forest-inspired microbiome science."
NOBE Nordic Beauty communicates its microbiome-focused skincare through a strong digital presence that combines scientific credibility with Nordic lifestyle inspiration.
Website: www.nobenordicbeauty.com
The website serves as the brand’s main information hub, offering detailed product descriptions, ingredient transparency, clinical insights, and guidance on holistic skincare routines inspired by Nordic nature.
Social Media Channels:
Instagram: @nobenordicbeauty
Tiktok: nobenordicbeauty
Social channels focus on educating consumers about ingredients, microbiome science, and sustainable beauty, while inspiring everyday self-care rituals through Nordic lifestyle storytelling. Content includes ingredient spotlights, skincare routines, expert insights, seasonal rituals, and user-generated content. The tone is premium yet approachable, positioning NOBE as a trusted brand for modern consumers seeking balance, resilience, and long-term skin health through science-led, nature-inspired skincare.
