Proya Cosmetics Co., Ltd

TIMAGE Cloud Radiant Cushion Foundation and Concealer

Spotlighting TIMAGE’s 1+1 bilayer design, this cushion is composed of an upper foundation layer for lightweight coverage, while a separate concealer palette swivels out below the foundation to layer for high coverage, balancing a natural finish with concealing. The technology within the formulations includes a dual skin-fit mesh delivery system that combines an anti-gravity adhesion layer with a spider web-inspired grip film, for a finish that lasts for 24 hours. Added to this, a magnetic skin-fit powder and dynamic light-tracking particles form a light-responsive micro-particle network for radiance and enhanced facial contours. And the dual-control water–oil balancing technology sees hyaluronic acid-coated powder particles lock in moisture for 24 hours, while oil-absorbing magnetic spheres regulate shine in oily zones for a soft-blur effect. As for skin care actives, an antioxidant-rich Myrothamnus flabellifolia extract enhances skin resilience and color stability, while illuminating mica maintains luminosity in all environments.

Hall (Pavilion) and Stand Number: Hall 22 - Stand A31-B32

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This product is a finalist in the category Make Up Products of Cosmoprof 2026

Product Description (Function, Benefits, and Target Consumer)

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

04/01/2025

Retail Price & Fill Sizes

Regular size: Cushion Refill 14g + Concealer 1g / 269 RMB (around 32.5 €)

Product Innovation

1. Compared with common single‑layer cushions or stick‑concealer hybrids on the market, this product stands out with TIMAGE’s exclusive 1+1 bilayer design: the upper cushion delivers lightweight, even coverage with one pat, while the lower concealer swivels out 360° for high coverage with just a dab—solving the industry‑wide challenge of balancing natural finish and effective concealing. 2. Its proprietary magnetically‑adhering skin‑fit powder ensures dynamic, all‑day wear across diverse skin conditions. 3. Powered by breakthrough Dual‑Control Water‑Oil Technology and patented hyaluronic‑acid‑encapsulated powder, it overcomes seasonal and skin‑type fluctuations for uniquely consistent performance.

Product Claims & Benefits

Efficacy: Suitable for most skin types, delivering a fine, cling-to-skin texture with a plump, porcelain-glow finish that stays lightweight and skin-fit for 24 hours. Key Advantages: 1. Dual-Layer Expertise: Flawless Perfected The upper cushion layer blends evenly with one pat, allowing buildable coverage without caking. The lower layer features close-shade concealer for pinpoint high coverage and precise flaw correction. 2. Double Grip Power: Locked-in Radiance Anti-gravity skin-wrap technology combined with a spiderweb-inspired grip film ensures seamless, long-lasting adhesion with every pat. Magnetic skin-fit powder x dynamic light-tracking micro-particles fuse with the skin's radiance, revealing light, not powder. 3. Dual-Control Water-Oil Tech: Self-Adjusting, All-Skin Friendly Breakthrough technology adapts intelligently to your skin condition, making it suitable for all skin types with self-regulating capabilities. 4. Bidirectional Longwear System: Extended Wear, True Color Infused with skin-nourishing essences to lock in color and resist oxidation for 24 hours. Triple-lock technology ensures makeup stays flawless without fading or smudging all day.

Research, Clinical Tests & Trials Results (Safety & Dermatological)

Data source: Testing Report (No. HZCPCH25000052-05) issued by SGS-CSTC Standards Technical Services Co., Ltd. Hangzhou Branch for Caitang Yunzhi Ningguang Cushion Foundation & Concealer (100 E Rong Bai). Based on instrumental evaluation of 37 healthy Chinese female subjects 24 hours after a single application:
· Stratum corneum hydration (inner forearm) +23.30%

Certifications, Patents & Regulatory Compliance

Certification: Certified by SGS-CSTC Standards Technical Services Co., Ltd. Hangzhou Branch. Regulatory: Compliant with regulations supervised by the National Medical Products Administration (NMPA) of China. Patent: The product uses the authorized "Patented Hyaluronic Acid Encapsulation Technology"; Invention Title: A kind of hyaluronic acid-treated powder dispersed in oil phase and its preparation method and application. Chinese Invention Patent, Patent No. ZL 2022 1 0088177.6.

Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)

Hero ingredients: Synthetic Fluorphlogopite, Myrothamnus Flabellifolia Leaf Extract, Hydrolyzed Hyaluronic Acid Formula 1 (Concealer): CI 77891, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Petrolatum, Mineral Oil, Kaolin, Polymethyl Methacrylate, Paraffin, VP/Hexadecene Copolymer, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, CI 77492, Synthetic Wax, Beeswax, Phytosteryl/Isostearyl Dimer Dilinoleate, Microcrystalline Wax, Silica Dimethyl Silylate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Polyhydroxystearic Acid, CI 77491, CI 77499, Aluminum Hydroxide, Triethoxycaprylylsilane, (Fragrance), Tocopheryl Acetate, Dehydroacetic Acid, Neopentyl Glycol Diethylhexanoate, Trimethylsiloxysilicate, Tocopherol (Vitamin E) Formula 2 (Foundation): Water, Cyclopentasiloxane, CI 77891, Trimethylsiloxysilicate, Butylene Glycol, Caprylyl Methicone, Diisostearyl Malate, Cetyl PEG/PPG-10/1 Dimethicone, Synthetic Fluorphlogopite, Acrylates/Dimethicone Copolymer, CI 77492, Methyl Trimethicone, Magnesium Sulfate, Disteardimonium Hectorite, 1,2-Pentanediol, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Dimethicone, Sorbitan Sesquioleate, Methyl Methacrylate Crosspolymer, 1,2-Hexanediol, Phenyl Trimethicone, Aluminum Hydroxide, Silica, Barium Sulfate, Triethoxycaprylylsilane, CI 77491, Stearoyl Glutamic Acid, Ethylhexylglycerin, Tocopheryl Acetate, CI 77499, Trihydroxystearin, (Fragrance), Dimethicone/Vinyl Dimethicone Crosspolymer, Myrothamnus Flabellifolia Leaf Extract, Tin Oxide, Hydrolyzed Hyaluronic Acid, Tocopherol (Vitamin E), Pentaerythrityl Tetrakis[bis(2,2,6,6-tetramethyl-4-piperidyl) sebacate].

Technology Features

1. Ultra-Fine 0.25μm Powder Technology： Delivers instant melt-in blending with the skin’s natural tone, ensuring a lightweight, even, and clean finish through micronized powder dispersion. 2. “Close-Shade” Color-Matching System： Precisely calibrated shade pairing provides seamless, boundary-free coverage. The richer, more emollient texture ensures smooth application without caking around delicate areas. 3. Dual “Skin-Fit Mesh” Delivery System： Combines an anti-gravity adhesion layer with a spiderweb-inspired grip film to secure makeup for 24 hours. This dynamic mesh design prevents shifting, fingerprinting, or breakdown throughout the day. 4. Magnetic Skin-Fit Powder + Dynamic Light-Tracking Particles： A light-responsive micro-particle network creates a refined, dimensional radiance and naturally enhances facial contours. 5. Dual-Control Water–Oil Balancing Technology: Hyaluronic acid-coated powder particles lock moisture for 24 hours, while targeted oil-absorbing magnetic spheres regulate shine in oily zones for a soft-blur effect. 6. Myrothamnus Flabellifolia Extract + Illuminating Mica Infusion: Antioxidant-rich plant extract enhances skin resilience and color stability, while mica maintains luminosity despite environmental changes. 7. Triple-Lock Film Technology: Three functional layers—hydrating, skin-fitting, and anti-transfer—work together to seal color, enhance adhesion, and maintain a comfortable, long-wear finish.

Sustainability List of Certifications

1. CSA score - 57 Corporate Sustainability Assessment by S&P Global. Proya’s environmental, social, and governance dimension scores all far exceed the industry average. 2. CDP - B for climate Proya has achieved a “B” rating in the Climate Change Questionnaire for three consecutive years, with “A‑level” performance in emissions‑reduction initiatives, low‑carbon product verification, and environmental policies. 3. Wind ESG Ratings - AA Wind ESG is a leading, data‑driven rating system built on international standards and widely applied across China’s capital market. Proya has been rated AA for two consecutive years and ranked No.1 in the industry for three straight years. Its ESG score reached 8.96, with all sub‑scores above the industry average, placing it among the top 3.89% of A‑share listed companies. 4. CSI ESG Ratings - AAA Under the CSI ESG rating system—one of China’s most authoritative and influential sustainability assessment frameworks—Proya received the highest AAA rating and ranked second in its industry. 5. CNI ESG Rating - AAA Rated under the Huazheng (CNI) ESG framework, a leading and widely adopted system covering all A‑share companies, Proya received the highest AAA rating and remained No.1 in the personal care sector for two consecutive years.

How to use it

Tap, Pat, Perfect Application. Lightly press the cushion puff onto the mesh to pick up an appropriate amount of foundation, then gently pat from the center of the face outward for even coverage. Rotate the bottom of the cushion clockwise to open the concealer layer. Apply a small amount of concealer directly onto imperfections and blend until seamless.

Market Positioning & Distribution Markets

Market Positioning: • Positioned as a modern premium C-beauty brand rooted in “Chinese Makeup, Natural Beauty,” combining cultural storytelling with lightweight, natural-finish innovation. • Targets emerging urban professionals and refined modern mothers who value effortless elegance with a strong cultural identity. • Brand narrative is strengthened through impactful offline activations, including the Cloud Radiant Cushion launch at West Lake with key representatives present, as well as the brand’s first makeup show inspired by local scenery. Primary Distribution Channels: • Operates under an online-first strategy with strong presence on major Chinese e-commerce platforms (Tmall, JD, Douyin). • Social commerce and influencer networks—via KOL and KOC campaigns—support product seeding, education, and engagement. • Collaborated with a leading jasmine‑tea beverage brand on a themed campaign blending makeup with tea culture to express refined Eastern aesthetics. • Partnered with a culture-focused lifestyle magazine to create makeup looks inspired by the “Ten Scenes of West Lake,” highlighting harmony between cosmetics and natural landscapes. Current Distribution Countries: • Distributed primarily within mainland China through digital channels and selective offline activations.

Website and/or Social Media Channels + Editorial pitch

Editorial pitch：Innovative dual-layer design: the top layer graces with radiance, the button layer conceals imperfections, offering versatile wear for customizable looks. Website & social channels：TIMAGE is a leading domestic makeup brand beloved by women aged 18-35. Founded by celebrity makeup artist Tang Yi, it embraces the philosophy of “Chinese Makeup · Natural Beauty,” dedicated to creating natural and harmonious makeup for every woman. The brand’s official website showcases Chinese aesthetic concepts, product offerings, and brand stories, conveying the makeup philosophy of “simplifying complexity and achieving harmony between makeup and the individual.” On social media, TIMAGE engages deeply with users through professional makeup tutorials and modern Chinese aesthetic content, consistently communicating makeup artistry and contemporary confidence. Currently, the brand has surpassed 500,000 followers on WeChat Official Account, 3.522 million on Douyin, and 233,000 on Xiaohongshu, co-creating the “Chinese Makeup” aesthetic ecosystem with young consumers. Official Website: https://www.caitangtimage.com/ Main Social Media Accounts: Weibo: https://weibo.com/u/1673722221 Douyin: https://v.douyin.com/AI9HiGOS1dk/ Rednote: https://www.xiaohongshu.com/user/profile/59fd15494eacab35111b2594?xsec_token=ABGBGPYmL4O8rG9Ci5BrokDD2XFv-bvzJxvTQyPOSqybc%3D&xsec_source=pc_search

Timeline

29 October 2025

Platform Opening

11 February 2026

Deadline to purchase contest participation

13 February 2026

Entries closing

12 March 2026

Finalists Announcement

23 March 2026

Deadline for Receiving Products

27 March 2026

Awards Ceremony
Winners Announcement

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