Proya Cosmetics Co., Ltd
Off & Relax Anti-Hair Loss Strengthening Ampoule Essence
This ampoule essence is presented in a dual-chamber bottle so that the ingredients activate with a twist of the vessel at the point of application, to preserve the ingredients’ freshness. And within the vessel is a massage roller, to offer a hygienic, spa-like application. The first phase of the formula contains 3.3% reconstituted type 17 human collagen for targeted, high-efficacy hair and scalp repair, directly replenishing a key structural protein essential for follicle integrity. Alongside this is 0.3% freshly extracted Platycladus orientalis to suppress hair loss related factors. And the second phase of the product is an alcohol-free formula that allows for gentle use while maintaining ingredient integrity. In the brand’s tests on 33 participants, hair count increased by 8,158 strands after two weeks of use and by 11,105 strands after four weeks, while hair part width decreased by 11.53% after two weeks of use.
Hall (Pavilion) and Stand Number: Hall 22 - Stand A31-B32
This product is a finalist in the category Hair Products of Cosmoprof 2026
Product Description (Function, Benefits, and Target Consumer)
This ampoule essence is presented in a dual-chamber bottle so that the ingredients activate with a twist of the vessel at the point of application, to preserve the ingredients’ freshness. And within the vessel is a massage roller, to offer a hygienic, spa-like application. The first phase of the formula contains 3.3% reconstituted type 17 human collagen for targeted, high-efficacy hair and scalp repair, directly replenishing a key structural protein essential for follicle integrity. Alongside this is 0.3% freshly extracted Platycladus orientalis to suppress hair loss related factors. And the second phase of the product is an alcohol-free formula that allows for gentle use while maintaining ingredient integrity. In the brand’s tests on 33 participants, hair count increased by 8,158 strands after two weeks of use and by 11,105 strands after four weeks, while hair part width decreased by 11.53% after two weeks of use.
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
08/01/2025
Retail Price & Fill Sizes
Regular size: (2ml+3ml)*8pc / 899 RMB (around 108.5 €)
Product Innovation
Packaging:
1. Dual-chamber design preserves ingredient freshness and activates instantly with a twist, providing a visually novel, interactive mechanism.
2. Each unit includes a dedicated massage roller, combining portability with hygienic, spa-like application.
Formula:
1. Contains 3.3% reconstituted type‑17 human collagen for targeted, high-efficacy hair and scalp repair.
2. Alcohol-free formulation ensures gentle, safe use while maintaining ingredient integrity.
User Experience:
1. Twist-to-activate dual-chamber provides a unique sensory experience.
2. Integrated massage roller stimulates the scalp, enhancing absorption and offering professional-level treatment at home.
Product Claims & Benefits
Efficacy: Anti-Hair Loss / Hair Regrowth:
• Helps reduce hair thinning and visibly improves density by supporting follicle health.
• Targets early signs of hair loss and promotes stronger, healthier regrowth.
• Strengthens weakened roots to enhance resistance against breakage and daily damage.
Packaging Benefits:
• Dual‑chamber design keeps active ingredients isolated to maintain maximum freshness and stability until the moment of activation.
• Twist‑to‑activate mechanism ensures optimal potency with every use.
• Each tube includes a dedicated massage rollerball, enabling precise application, enhanced absorption, and on‑the‑go convenience.
Formula Benefits:
• Features a new scientific anti‑hair‑loss mechanism: addresses hair follicle miniaturization linked to reduced Type XVII collagen.
• Contains 3.3% recombinant Type XVII humanized collagen to directly replenish a key structural protein essential for follicle integrity.
• Includes 0.3% freshly extracted Platycladus orientalis to effectively suppress hair‑loss‑related factors.
• Alcohol‑free formula makes it suitable for sensitive scalps and daily use.
• Lightweight, non‑greasy texture delivers refreshing hydration without buildup.
• A specially crafted fragrance helps relieve stress and create a calming sensory experience during use.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
After 33 healthy female participants in China used the evaluation sample according to the instructions for 14 consecutive days, the following improvements were observed:
• Hair count increased by 8,158 strands within 2 weeks.
• Hair part width decreased by 11.53% within 2 weeks.
• Hair count increased by 11,105 strands after 4 weeks.
Certifications, Patents & Regulatory Compliance
The testing report was issued by SGS-CSTC Standards Technical Services Co., Ltd., Hangzhou Branch, under report number SHCPCH25005606-01.
The product is approved by the National Medical Products Administration with a special-purpose cosmetics registration certificate for anti-hair loss claims (No. 20259819).
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Hero Ingredients: Soluble Collagen, Arctium Lappa Root Extract, Oligopeptide-2, Glycoproteins
1st Dose:
Water, Butylene Glycol, PPG-13-Decyltetradeceth-24, Pentylene Glycol, Biota Orientalis Leaf Extract, Ethylhexylglycerin, Caprylyl Glycol, 1,2-Hexanediol, Malt Extract, Mentha Viridis (Spearmint) Leaf Oil, Trisodium Ascorbyl Palmitate Phosphate, Tocopherol, Sodium Citrate, Citric Acid.
Hero Ingredients: Biota Orientalis Leaf Extract, Mentha Viridis (Spearmint) Leaf Oil, Trisodium Ascorbyl Palmitate Phosphate.
2nd Dose:
Water, Pentylene Glycol, Butylene Glycol, PPG-13-Decyltetradeceth-24, 1,2-Hexanediol, Bis-Ethoxydiglycol Cyclohexane 1,4-Dicarboxylate, Ethylhexylglycerin, Caprylyl Glycol, Tremella Fuciformis Polysaccharide, Soluble Collagen, Arctium Lappa Root Extract, Oligopeptide-2, Glycoproteins, Tocopherol, Sodium Citrate, Citric Acid.
Technology Features
1. Packaging & Design:
Dual-chamber design locks in ingredient potency; a light twist activates the formula.
Each unit comes with a dedicated massage rollerball for portability and ease of use.
2. Ingredients, Formulation & Texture:
- 3.3% Recombinant Type XVII Humanized Collagen
- 0.3% Freshly-Extracted Arborvitae Effectively Suppresses Hair Loss Factors
- Vitamin C (VC) Helps Alleviate Scalp Aging
- Alcohol-Free Formula
Sustainability List of Certifications
1. CSA score - 57
Corporate Sustainability Assessment by S&P Global. Proya’s environmental, social, and governance dimension scores all far exceed the industry average.
2. CDP - B for climate
Proya has achieved a “B” rating in the Climate Change Questionnaire for three consecutive years, with “A‑level” performance in emissions‑reduction initiatives, low‑carbon product verification, and environmental policies.
3. Wind ESG Ratings - AA
Wind ESG is a leading, data‑driven rating system built on international standards and widely applied across China’s capital market. Proya has been rated AA for two consecutive years and ranked No.1 in the industry for three straight years. Its ESG score reached 8.96, with all sub‑scores above the industry average, placing it among the top 3.89% of A‑share listed companies.
4. CSI ESG Ratings - AAA
Under the CSI ESG rating system—one of China’s most authoritative and influential sustainability assessment frameworks—Proya received the highest AAA rating and ranked second in its industry.
5. CNI ESG Rating - AAA
Rated under the Huazheng (CNI) ESG framework, a leading and widely adopted system covering all A‑share companies, Proya received the highest AAA rating and remained No.1 in the personal care sector for two consecutive years.
How to use it
Twist the dual‑chamber design to activate the formula and ensure maximum freshness before each use. Apply 5 ml to the entire scalp once a week on clean, dry hair. Use the attached massage rollerball to distribute the essence evenly and enhance absorption. Do not rinse. Continue regular weekly use to support optimal results.
Market Positioning & Distribution Markets
Market Positioning:
- Off&Relax Anti-Hair Loss Ampoule is specially designed for Asian scalps, targeting hair thinning, breakage, and scalp health.
- Positioned as a premium, science-backed solution balancing advanced haircare technology with an engaging user experience.
- Differentiates from competitors by combining natural ingredients with clinically validated efficacy.
Distribution Channels:
- Online:
1. Brand-owned media: Launch posts highlighting product benefits and development approach of the anti-hair loss series.
2. Celebrity partnership: Chinese actress Qin Lan as Brand Ambassador; TVC “Inner Renewal, Natural Growth” conveys brand philosophy.
3. KOL/KOC collaborations: Influencers share authentic user experience vlogs.
4. E-commerce IP cooperation: Participate in Tmall’s “Black Box” campaign for cross-platform promotion.
-Offline:
1. Outdoor advertising: Product TVC displayed across five major Chinese cities.
- Research & Verification:
1. “Thousand-Person Hair Growth Challenge” with SGS testing agency; over 1,000 participants generate real-world verification reports and videos.
Website and/or Social Media Channels + Editorial pitch
Off & Relax’s social presence includes official channels such as Weibo and WeChat for Chinese consumers, as well as international exposure through platforms like Xiaohongshu/Rednote, where product benefits and user engagement are highlighted. The brand’s communication strategy centers on building consumer trust through educational content about scalp science, lifestyle philosophy, and authentic testimonials.
Website：https://www.offrelax.cn/
Rednote：https://www.xiaohongshu.com/user/profile/5e1713da0000000001009a48?xsec_token=AB_VY_Vtk09sB_LgBzXQFbBwRgNLTr_OpVqRWUtpPhTws%3D&xsec_source=pc_search
Editorial Pitch:
OR Anti-Hair Loss Ampoule introduces a scientific new concept, combining internal regulation and multi-effect nourishment to strengthen and rejuvenate Asian hair.
Timeline
29 October 2025
Platform Opening
11 February 2026
Deadline to purchase contest participation
13 February 2026
Entries closing
12 March 2026
Finalists Announcement
23 March 2026
Deadline for Receiving Products
27 March 2026
Awards Ceremony
Winners Announcement