Rhea Cosmetics - MilkSun SPF 50 - Face and Body Protective - Milk Spray

MilkSun is an SPF 50 spray distinguished by its ultra-light, second-skin texture achieved through P.I.T. – or phase inversion temperature – technology. This manufacturing method sees temperature-controlled phase inversion used to create highly uniform micro- and nano-emulsions with sub-micron droplets. This in turn creates an ultra-fluid texture that spreads effortlessly, absorbs rapidly, and leaves a silky feel with no heavy residue. And to amplify skin protection is an (IR) Shield, a natural molecule derived from Physalis angulata extract, that maintains a constant skin temperature, neutralizing thermal oxidative stress and preventing heat-induced degradation of the skin’s extracellular matrix. By mimicking a cortisone-like anti-inflammatory effect, the ingredient protects collagen and elastin fibers from the primary causes of photoaging. Meanwhile, ProTan, a complex composed of oleoyl tyrosine, Luffa cylindrica seed oil, and oleic acid stimulates melanocyte activity and accelerates melanin migration for a deeper tan while reinforcing the skin’s biological defenses.

02/27/2026

Regular size / 200 ml / € 63,50

MilkSun stands out in the sunscreen category for its ultra-light, second-skin texture achieved through P.I.T. (Phase Inversion Temperature) technology. This advanced formulation method uses temperature-controlled phase inversion to create highly uniform micro- and nano-emulsions with sub-micron droplets. The result is an impalpable, ultra-fluid texture that spreads effortlessly, absorbs rapidly, and leaves a silky, clean feel with no greasy or heavy residue. The high stability and fine droplet size ensure an even distribution of UV filters and functional actives, enhancing protection uniformity and overall sunscreen performance while delivering a refined, sensorial user experience.

• MilkSun redefines suncare by merging high-performance protection with a sophisticated "second skin" feel. • Sun protection: Broad-spectrum SPF 30/50 protection against UVA and UVB rays, integrated with advanced defense against Infrared (IR) radiation to help counteract thermal ageing and heat-induced inflammation. • Skin concerns addressed: Photoageing, thermal ageing, oxidative stress, inflammation, uneven protection caused by poor SPF distribution. • Performance benefits: Micro-emulsion technology optimizes the distribution of chemical filters on the skin surface. Ensures uniform coverage, enhanced photostability and reliable real-world protection. Water- and sweat-resistant, suitable for outdoor exposure and active lifestyles. • Hybrid functional profile: Combines high-performance sun protection with a “second skin” feel, ideal for both urban daily wear and prolonged sun exposure. • Antioxidant defense: A selected pool of antioxidants works synergistically with UV filters to provide multi-level protection against environmental stressors. • Sensory benefits: Ultra-light, weightless texture. No white cast, no tackiness and no pilling. High spreadability and rapid absorption for an imperceptible finish. • User compliance: Transforms SPF into a seamless daily skincare step rather than a seasonal obligation. Improves consistency of use, maximizing protective efficacy.

•    Clinical & regulatory framework: Safety and efficacy of MilkSun SPF 50 are validated through rigorous clinical and laboratory testing conducted in compliance with international regulatory standards. Research focuses on delivering high-level broad-spectrum protection while preserving skin integrity and tolerability.
•    In Vivo SPF certification: Clinical testing performed In Vivo according to UNI EN ISO 24444:2020. Confirms full compliance with the declared SPF 50 protection value. Ensures a high level of defense against UVB radiation.
•    In Vitro UVA protection: Laboratory testing performed In Vitro according to UNI EN ISO 24443:2012. Confirms full compliance with UVA protection requirements. Supports effective prevention of photo-aging.
•    Water resistance performance: Evaluated through In Vivo clinical trials in accordance with COLIPA 2005 Guidelines. Demonstrates superior water resistance (WR). Ensures stability and efficacy of the protective film even after water immersion.
•    Dermatological biocompatibility: Dermatologically tested to ensure high safety and tolerability. Specifically suitable for reactive and intolerant skin types.
•    Top 3 most relevant validated results: SPF 50 protection clinically confirmed (In Vivo). Full UVA compliance demonstrated through standardized In Vitro testing. Excellent water resistance, maintaining protection under wet conditions.

• ISO 22716 Certification (GMP): Rhea Cosmetics operates in compliance with ISO 22716, adhering to International Good Manufacturing Practices across all stages of production, packaging and distribution. Ensures consistent quality, safety and traceability of finished cosmetic products. • Vegan OK Certification: MilkSun is certified 100% vegan, free from animal-derived ingredients. Meets one of the most recognized international ethical standards for cosmetic formulations. • Hawaii Act 104 Compliance (Reef-Friendly): Formulated with “Reef Sea Ocean Friendly” sun filters. Free from Oxybenzone, Octinoxate and Octocrylene, in line with Hawaii Act 104 requirements. Designed to help protect coral reefs and marine ecosystems. • Dermatological Testing: Dermatologically tested to ensure high biocompatibility and skin tolerance. Specifically suitable for reactive and intolerant skin types.

MilkSun’s high-performance formula is built upon two core technological complexes: (IR) Shield (Physalis angulata extract) and ProTan (Oleoyl tyrosine, Luffa cylindrica seed oil, Oleic acid). (IR)Shield is a highly concentrated natural molecule obtained through next-generation extraction technology. It acts as a specialized thermoregulator that maintains a constant skin temperature during exposure, effectively neutralizing thermal oxidative stress and preventing heat-induced degradation of the extracellular matrix. By mimicking a cortisone-like anti-inflammatory effect, it protects collagen and elastin fibers from the primary causes of photo-aging. Complementing this, ProTan—a sophisticated blend of Tyrosine and Luffa Cylindrica Seed Oil—stimulates melanocyte activity and accelerates melanin migration. This process ensures a faster, deeper, and more homogenous tan while reinforcing the skin’s natural biological defenses. MilkSun is strictly formulated without Oxybenzone, Octinoxate, or Octocrylene to ensure full "Reef Sea Ocean Friendly" compliance and marine ecosystem preservation. Furthermore, the formula is 100% Vegan OK certified, containing no animal-derived substances, and is produced without Parabens or Mineral Oils to guarantee maximum biocompatibility for reactive skins. The Ingredient List (INCI): Aqua/Water/Eau, C12-15 Alkyl Benzoate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Butyloctyl Salicylate, Ethylhexyl Salicylate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Triazone, Phenylbenzimidazole Sulfonic Acid, Lactobacillus Ferment, Polyglyceryl-6 Stearate, Vp/Eicosene Copolymer, Tocopheryl Acetate, Diethylhexyl Syringylidenemalonate, Physalis Angulata Extract, Oleoyl Tyrosine, Methyl Glucose Sesquistearate, Potassium Cetyl Phosphate, Glycerin, Aminomethyl Propanol, Ethylhexylglycerin, Hydroxyacetophenone, Polyglyceryl-6 Behenate, Parfum (Fragrance), Diglycerin, O-Cymen-5-Ol, Sodium Gluconate, Amyl Cinnamal, Benzyl Salicylate, Linalool, Pinus Pinaster Bark Extract, Sodium Hydroxide, Hydroxycitronellal, Vanillin, Caprylic/Capric Triglyceride, Methyl Salicylate, Luffa Cylindrica Seed Oil, Beta-Caryophyllene, Oleic Acid, Benzyl Alcohol, Linalyl Acetate, Benzyl Benzoate, and Caprylic/Capric Glycerides.

• Optimized Microemulsion Nebulization: Features a specialized spray system designed to perfectly atomize the microemulsion, ensuring an optimal mist that enhances the product's glide and sensory experience during application. • Professional Ergonomic Design: The sleek, cylindrical shape offers a professional grip. Its minimalist and elegant aesthetic reflects the premium standards of the professional beauty sector, intentionally avoiding the loud or fluorescent colors typical of the mass market. • Strategic Color Coding: The brown hue is consistent with the entire Rhea Sun Line, ensuring visual continuity and immediate category identification for both professionals and clients. • Recyclable Materials: The packaging is crafted from PET, ensuring it is fully recyclable within standard plastic collection streams to support a circular economy.

MilkSun is formulated with a deep commitment to environmental preservation and ethical production. Our eco-credentials are: • OECD 301 F Biodegradability: MilkSun is classified as “Readily Biodegradable” according to OECD 301 F guidelines. Demonstrates rapid breakdown in the environment, significantly reducing ecological impact. • Vegan OK Certification: Certified 100% Vegan OK, ensuring the absence of animal-derived ingredients. Confirms that no animal testing is involved at any stage of formulation or production. • Hawaii Act 104 Compliance (Reef-Friendly): Formulated to protect marine ecosystems and coral reefs. Free from Oxybenzone and Octinoxate, in accordance with Hawaii Act 104. Also excludes Octocrylene, achieving full “Reef Sea Ocean Friendly” status. • Sustainable Manufacturing – ISO 22716: Manufactured in compliance with ISO 22716 (GMP) standards. Production processes are designed to support energy efficiency, waste reduction and responsible manufacturing practices.

• Application: Spray the product directly onto the body before sun exposure for facial use spray into the palms first and then distribute evenly to ensure uniform coverage • Frequency: Reapply every two hours during continuous exposure and always after swimming or intense sweating to maintain the protective film • Versatility: Used daily for any outdoor activity and serves as the ideal protective final step after Rhea professional treatments targeting hyperpigmentation photo aging or chemical peelings • When to use: Ultra-light texture allows daily use as a moisturizer, seamlessly fitting into any skincare routine.

• Distribution Channel & Positioning: Rhea Cosmetics positions itself in the professional premium skincare market. MilkSun is primarily distributed through Rhea Cosmetics Accredited Institutes (beauty salons and spas), where our "Dermotechnologists®" provide personalized skin consultations. It is also available at our Flagship Store “Rhea Concept Store” in Bologna, Italy, and through our official e-commerce platforms. • Current Distribution Markets: The product is currently available in Italy and several international markets, including Russia, Ukraine, Lithuania, Czech Republic, Austria, Switzerland, Belgium, Estonia, and Canada. • Desired Distribution Markets: Our Export Sales Department is actively focusing on expanding Rhea Cosmetics’ global footprint. Our primary targets for future distribution of both retail products and professional treatments are the Middle East and Asia-Pacific regions.

• Editorial Pitch: A professional sun defense so lightweight, you’ll forget you’re wearing it. • Website: www.rheacosmetics.com • Instagram: @rheacosmetics.official – Join our community for professional skin education and dermotechnology insights. • Facebook: @RHEA Cosmetics – Daily updates on professional skincare rituals and product innovations. • LinkedIn: Rhea Cosmetics – Corporate updates and international distribution news from Rhea Cosmetics. • YouTube: Rhea Cosmetics. On the website MilkSun will have its own page with all product information explained in a friendly tone of voice. It will be possible to ask for an online consultation using the dedicated chat found on the site. On social the product will be advertised with posts and reels realized by UGC creators. Social media posts, videos and informative WhatsApp messages that the beauty center can directly forward to all its clients will be uploaded to the private Facebook group dedicated to Rhea beauticians.