Product Description (No Prototypes accepted)
This formula creates a cooling water-splash effect on the skin, combined with mattifying, smoothing aesthetic qualities. Conceived as a climate-adaptive, skin-care-make-up hybrid, the powder is infused with an AIRCOS Water-Brushed Complex, which sees water droplets filled into the powder particles to create an intense water splash feeling. The complex holds more than two times its weight in water – for a formula with a 33% water content – and releases it when activated by the pressure between the skin and a brush. Also within the formula is an AIRCOS Soft-focus Complex, composed of spherical porous and non-porous silica and microcrystalline cellulose to blur the skin and seemingly erase pores, fine lines, and wrinkles for a smooth complexion. The powder matches all skin tones with zero white cast or flashback in photos.
Launch Worldwide Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
03/26/2026 - Launch planned at Cosmoprof Bologna 2026
Product Innovation
Cool Splash Watery Loose Setting Powder breaks all the loose powder codes with 33% water content that bursts on contact with skin in an icy splash turning into an imperceptible matte veil. A 38% of soft focus complex delivers instant one swipe HD filter blurring of pores fine lines and wrinkles Formulated with a high percentage of natural origin ingredients and a microplastic free cooling technology it offers a cleaner more responsible alternative to traditional cooling powders that rely on microplastics. The result: a radically sensorial final step that fuses skincare-like comfort, naturality and professional makeup performance.
Claims & Benefits
• High percentage of natural origin ingredients
• Innovative Water-Brushed Complex : Infused with 33% of Water
• Pixel Blur Complex : 38 % of Soft-Focus Ingredients
• Fuses with the skin and delivers an Instant Water-brushed Feeling
• Ultra-Thin & Soft Texture
• Fully Invisible Matte & Blur Veil
• Matches Every Skin Tones
• Zero Whitecast & Zero Flashback
Research, Clinical Tests & Trials Results (Safety & Dermatological)
Cool Splash Watery Loose Setting Powder is a climate-adaptive, hybrid makeup–skincare loose powder with 33% water infusion and 38% soft-focus agents. The ultra-fine formula delivers an intense cooling water-splash, skincare-like feel with instant mattifying effect and smoothing filter on pores, fine lines, and wrinkles. This loose powder is inclusive, matching every skin tone with zero white cast or flashback as the final step of a flawless routine! Inspired by climate change, especially with the rise of heat, it was created to refresh skin upon application. Targeted to consumers seeking new sensoriality and consumer experience.
Certifications, Patents & Regulatory Compliance
• OK EU Cosmetics Regulation
• OK Japan according to the New Cosmetic Standards enforced on April 1st, 2001
• OK US FDA
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
• Ingredients : Aqua (Water), Silica, Mica, Propanediol, Cellulose, Sodium Dehydroacetate, Calcium Silicate, 1,2-Hexanediol, Tapioca Starch, Microcrystalline Cellulose, Aluminum Starch Octenylsuccinate, Calcium Sodium Borosilicate, Sodium Hyaluronate, Caprylhydroxamic Acid
+/- : CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides)
• Free from Talc, Silicone, nano according to UE Commission Regulation 1203/2009 & Plastic Microbeads
• Hero ingredients : Innovative AIRCOS Water-Brushed Complex : water droplet filled in the powder particules creates a very intense water splash feeling. The complex holds more than 2 times its weight in water and release it instantly from the pressure between the skin and the brush.
• 33% of Water that can be infused with Skincare Ingredients in aqueuous form usually impossible to introduce into anhydrous powder galenic
• Innovative AIRCOS Soft-focus Complex : made of unique Spherical Porous & Non-porous Silica and Microcrystalline Cellulose bringing 1 swipe blurring effect erasing pores, fine lines and wrinkles for a super smooth HD complexion
Technology Features
• PP and PET jar
• Airtight packaging to ensure the formula water preservation
Sustainability List of Certifications
• Percentage ingredients of natural origin : 97%
• Vegan
ANJAC Group’s 2021 2026 CSR plan focuses on eco innovation, responsible resource use, employee well being and community health. All sites in France, Spain, the US and Canada meet top quality standards and manufacture locally. We hold certifications, strong CDP scores, multiple EcoVadis medals, and use Fairglow to drive eco design via AI driven LCA.
How to use it
• Use as the last step of your make up routine.
• Pick up a small amount with a fluffy brush or puff, then tap off excess.
• Apply all over the T-zone and shine-prone areas, then all over the face for a flawless matte finish.
• Reapply during the day for touch‑ups if needed.
Website and/or Social Media Channels + Editorial pitch
• Water-infused Invisible Blurring Loose Powder offering a Fresh Feeling on Skin
• Website : https://www.anjac.com/en/societe/aircos-pascual-2/
• Social media channels : https://www.linkedin.com/company/aircos/
Packaging Materials
• PP & PET Jar, easy to recycle
• Airtight packaging to ensure the formula water preservation
