This product is a finalist in the category Make Up Products of Cosmoprof 2026
Product Description (Function, Benefits, and Target Consumer)
A loose powder that fuses silica, hyaluronic acid, and the ingredient Ener-GY Plus™, which together deliver a blurred, soft-focus finish while hydrating the skin and plumping it over time, too. The powder’s active levels of hyaluronic acid deliver lasting hydration, improve elasticity, and smooth fine lines, while silica offers a soft- focus finish, and the Ener-GY Plus™ ingredient provides a boosting effect to the skin that promotes firmness and radiance. Ener-GY Plus™ is a biotechnological active ingredient that combines upcycled citrus lemon fruit extract, glyceryl glucoside, glycerin, and potassium sorbate, and is designed as a “cell energizer,” to optimize mitochondrial activation in the skin. Added to this, the formula’s water-infused powder technology imparts an immediate sensation of freshness and hydration onapplication, infusing make-up with skin care benefits. The powder’s ultra-fine texture instantly blurs pores, balances shine, and enhances radiance without dryness or heaviness.
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
31/10/2025. The product was presented at Cosmoprof Asia 2025 and is currently in production, with delivery scheduled for early March 2026.
Retail Price & Fill Sizes
Regular size / 11 gr / €49
Product Innovation
At the forefront of powder skincare this formula is designed to care for the complexion as part of a daily ritual day or night The perfect balance between highly refined Silica Hyaluronic Acid and Ener GY Plus™ Extensive research to fine tuning the sensorial profile of each ingredient to ensure an ethereal finish The innovation applied to this formula builds on the evolution of water infused powder technology allowing it to transform into a loose foundation with light to medium coverage that delivers an immediate sensation of hydration and freshness to the skin — breaking away from traditional make-up.
Product Claims & Benefits
The synergistic action of Silica, Hyaluronic Acid, and Ener-GY Plus™ allows the formula to perform on multiple levels.
Immediate and visible benefits: more compact, radiant complexion with a blurring, soft-focus effect, pore minimization and absorption of sebum excess.
Sensorial benefit: a fresh, hydrating feeling with an ethereal touch.
Medium to long-term benefits: minimization of fine lines and restored skin balance. Active and deep hydration delivers a plumping effect, while the skin is protected against external aggressions.
A multi-dimensional approach that combines instant perfection, sensorial pleasure, and long-lasting skin wellness.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
Dermatologically tested on sensitive skin
Certifications, Patents & Regulatory Compliance
The product is compliant with FDA, EU, China, Korean, and Japanese regulations.
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
A short ingredient list to respect our sustainable commitment: silica, pentylene glycol, glyceryl caprylate, citrus limon fruit extract (citrus limon (lemon) fruit extract), glyceryl glucoside, glycerin, sodium hyaluronate, potassium sorbate.
Technology Features
• An airtight packaging with double lid and powder puff.
• The bulk is housed at the base and protected by an ultra-fine mesh to deliver the ethereal formula.
• An additional cover seals and preserves the powder from external contamination.
• A practical applicator ensures quick touch-ups anytime, anywhere.
Sustainability List of Certifications
• Starting from clean formulas, the product was developed and manufactured under our concept of CLEAN+.
• This approach excludes the use of raw materials of animal origin, PEGs, and microplastics, ensuring both safety and environmental sustainability.
• Smeta audit certified the international standard for Social Accountability, focusing on workers’ rights, ethical working conditions, environmental impact, and product quality.
How to use it
• Apply it with a brush for a light, weightless effect, or use the included velvet puff for a more perfected, fuller finish.
• It can be used after skincare to rebalance the skin as a loose primer, or as the final touch to set the look.
• For less demanding or combination skin types, this powder treatment is also ideal after the evening skincare routine to set it.
• Fun fact: when tapped over The Rossetto, it gives a matte finish and longer lasting result .
Market Positioning & Distribution Markets
• The brand is distributed in department stores and selected local e-commerce platforms.
• The official launch took place at Cosmoprof Asia 2025.
• Initial markets include Italy, GCC countries, Scandinavia, Finland, the Iberian Peninsula, Mongolia, South Korea, Vietnam and South Africa.
• Next markets: India, China and USA.
Website and/or Social Media Channels + Editorial pitch
• Main social channels is Instagram @fontanacontariniofficial
• Editorial pitch:
Step into a cloud: hydrating powder skincare melts onto skin, blurring reality with luminous softness and weightless sensation.
• Website&social channels:
Discover the new frontier of powder skincare with Hyalu Powder — an innovative hydrating face powder that merges make-up performance with skincare benefits. Designed for those searching for glow-enhancing setting powder, lightweight coverage, and skin-loving ingredients, this formula transforms your daily routine into a sensorial experience.
Its ultra-fine texture melts onto the skin like a soft cloud, instantly blurring pores, balancing shine, and enhancing radiance without dryness or heaviness. Powered by Hyaluronic Acid for hydration, Silica for smoothing and soft-focus perfection, and Ener-GY Plus™ to support elasticity and luminosity, it delivers both immediate results and long-term skin comfort.
In evolution as an advanced water-infused powder technology, it goes beyond traditional face powders, offering breathable light-to-medium coverage and a refreshing, revitalizing feel. Dermatologically tested and created with a clean, minimal ingredient approach, Hyalu Powder embodies modern beauty — where performance, sensation, and understated luxury coexist effortlessly.