This product is a finalist in the category Men's Grooming Products & Accessories of Cosmoprof 2026
Product Description (Function, Benefits, and Target Consumer)
Hangover Power is a highly concentrated anti-dark circles and anti-puffiness treatment designed to provide immediate visible correction for the under-eye area. With ingredients including a Lift Complex for an instant tightening effect; hyaluronic acid to deeply hydrate and fill expression lines; and niacinamide to provide luminosity and reduce dark circles, alongside panthenol, witch hazel, hops extract, and horse chestnut extract, this treatment acts to deliver an instant tightening effect, visibly reducing puffiness from the first use. Added to this, the product’s cooling metal applicator, incorporated into the packaging, amplifies the decongesting effect, stimulating microcirculation while improving the sensory experience. The formula has a lightweight, fast-absorbing texture that is hydrating without leaving any residue. Alongside immediately reducing signs of fatigue, the formula offers progressive improvement of the skin in the under-eye area with continued use.
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
Hangover Power was first launched worldwide on October 9, 2025. The product will be available onsite at Cosmoprof Worldwide Bologna 2026.
Retail Price & Fill Sizes
Men don’t want routines. They want to look rested. Fast.
Hangover Power is a highly concentrated anti-dark circles and anti-puffiness treatment designed for immediate visible correction.
The 10 ml pocket-size format is deliberate. Its high concentration allows minimal product use per application, ensuring long-lasting performance without excess.
Compact. Discreet. Designed to go anywhere — office, gym, travel — and deliver visible results in seconds.
Product Innovation
Hangover Power redefines men’s under-eye care by focusing on correction rather than routine.
It innovates the anti-dark circles and puffiness category by combining high-concentration performance with immediate visible impact.
Its exclusive Lift Complex delivers an instant tightening effect, visibly reducing puffiness from the first use.
Innovation is enhanced by a cooling metal applicator that amplifies the decongesting effect, stimulating microcirculation while improving sensory experience and precision.
High precision. Minimal product. Maximum effect.
Product Claims & Benefits
Immediate visible reduction of under-eye dark circles and puffiness
Instant tightening effect
Decongesting and cooling action
Reduces signs of fatigue
Progressive improvement of the under-eye area with continued use
Hydration without greasy residue
Lightweight, fast-absorbing texture
Precise application with minimal product use
Immediate revitalizing sensation
Suitable for all male skin types
Research, Clinical Tests & Trials Results (Safety & Dermatological)
Dermatologically tested formula, suitable for use on the eye contour and dark circles
Internal evaluations confirm good skin tolerance and high sensory acceptance
Supervised usage tests show an immediate tightening effect and a more rested appearance
Certifications, Patents & Regulatory Compliance
Compliant with EU Cosmetics Regulation (EC) No. 1223/2009
Manufactured according to Good Manufacturing Practices (ISO 22716)
Product Information File (PIF) and safety assessment available
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Hero ingredients:
Hyaluronic Acid, Niacinamide, Panthenol, Witch Hazel, Hops Extract & Horse Chestnut Extract
Formulation:
Highly concentrated, fast-absorbing formula designed for targeted under-eye application and visible results with minimal product use
Free-from claims:
Paraben-free
Full INCI:
Aqua/Water, Sodium Silicate, Glycerin, Magnesium Aluminum Silicate, Niacinamide, Citric Acid, Xanthan Gum, Hyaluronic Acid, Panthenol, Humulus Lupulus (Hops) Extract, Aesculus Hippocastanum (Horse Chestnut) Extract, Hamamelis Virginiana (Witch Hazel) Extract, Phenoxyethanol, Caprylyl Glycol
Technology Features
Cooling metal applicator for precise, decongesting application
Controlled dispensing system for minimal product use
Compact, portable 10 ml packaging
Masculine, ergonomic design
Packaging optimized to protect formula stability
Manufactured under ISO 22716
Fast, results-driven user experience
Sustainability List of Certifications
Highly concentrated formula to reduce product usage
Compact format supporting responsible consumption
Manufactured under controlled and efficient GMP processes
How to use it
Apply a small amount directly to under-eye dark circles and puffiness
Use the metal applicator to gently spread the product from inner to outer corner
Apply on clean, dry skin
Suitable for morning and night daily use
Can be refrigerated to enhance the decongesting effect
No rinsing required
A minimal amount is sufficient for both eyes
Market Positioning & Distribution Markets
Positioning: Masstige men’s grooming brand distributed through barbershops, salons, selective retail, and e-commerce
Current markets: Spain, United States, and other European markets
Desired markets: Europe (France, Italy, Germany), Latin America, Middle East, Asia
Travel Retail through gift sets
Website and/or Social Media Channels + Editorial pitch
Website: www.beardburys-essentials.com
Instagram: @beardburysessentials
TikTok: @beardburysessentials
YouTube: Beardburys Essentials
Editorial Pitch:
“Instant eye recovery for men: visible results, minimal effort, maximum impact.”
