IN PARTNERSHIP WITH
The competition of the cosmetics industry - Cosmoprof Awards
Ficosota Marketing New York LLC

Babyology - Natural Baby Wash & Shampoo

A baby cleansing formula made from 100% edible-sourced ingredients, conceived to move beyond merely natural claims, so the ingredients are selected with compatibility for babies’ highly permeable skin in mind. The edible-soured formula takes into account potential exposure through accidental ingestion, too. The formula’s key ingredients include sodium lauroyl oat amino acids, a complex that acts as a gentle natural cleanser with skin conditioning properties and Rosa damascena flower water which has hydrating, soothing, and softening benefits. The product has been clinically tested under pediatric supervision on babies and toddlers with sensitive skin, aged between six months and three years, and 100% of participants completed the four-week study with no reported skin reactions or adverse symptoms. And a 28-day instrumental study using Corneometer® CM 825 demonstrated an average 5% increase in skin hydration after regular use. The product is EWG-verified.

Hall (Pavilion) and Stand Number: Hall 14 EG - Stand 48

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This product is a finalist in the category Personal Care & Body Care Products of Cosmoprof 2026

Product Description (Function, Benefits, and Target Consumer)
A baby cleansing formula made from 100% edible-sourced ingredients, conceived to move beyond merely natural claims, so the ingredients are selected with compatibility for babies’ highly permeable skin in mind. The edible-soured formula takes into account potential exposure through accidental ingestion, too. The formula’s key ingredients include sodium lauroyl oat amino acids, a complex that acts as a gentle natural cleanser with skin conditioning properties and Rosa damascena flower water which has hydrating, soothing, and softening benefits. The product has been clinically tested under pediatric supervision on babies and toddlers with sensitive skin, aged between six months and three years, and 100% of participants completed the four-week study with no reported skin reactions or adverse symptoms. And a 28-day instrumental study using Corneometer® CM 825 demonstrated an average 5% increase in skin hydration after regular use. The product is EWG-verified.
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
01/09/2027
Retail Price & Fill Sizes
Regular size / 355 ml / €21
Product Innovation
Babyology pioneers a new safety paradigm in baby care: the world’s first cleansing formula made entirely from 100% edible-sourced ingredients. Moving beyond conventional “natural” claims, each ingredient is selected for compatibility with highly permeable baby skin and potential exposure through absorption or accidental ingestion. At its core is a our Oat Amino acid complex that delivers gentle, high-quality cleansing while preserving hydration and supporting the developing skin barrier. By combining edible sourcing principles with clinical and instrumental validation, Babyology elevates infant care to an unprecedented standard of safety and trust.
Product Claims & Benefits
• 100% edible sourced ingredients • EWG Verified • Clinically tested and approved for sensitive baby skin • Dermatologically tested • Instrumentally proven to improve hydration after use, protecting the developing skin barrier of newborns • No fragrance, phthalates, parabens and harsh ingredients • Cruelty free • Ph balanced
Research, Clinical Tests & Trials Results (Safety & Dermatological)

•    Clinically tested under pediatric supervision on babies and toddlers with sensitive skin, aged 6 months to 3 years. The product was applied once daily for 4 weeks and demonstrated excellent tolerability at the application site. 100% of participants completed the study with no reported skin reactions or adverse symptoms.
•    28-day instrumental study using Corneometer® CM 825 confirmed the product’s moisturizing efficacy, demonstrating an average 5% increase in skin hydration after regular use.
•    Dermatologically controlled patch test confirmed excellent skin compatibility, with no reported irritation or allergic reactions; the product was classified as non-irritating.

Certifications, Patents & Regulatory Compliance
• EU Cosmetics Regulation, • U.S. FDA / MOCRA • EWG Verified
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Aqua (Water), Sodium Lauroyl Oat Amino Acids (Oat-derived), Glycerin(Plant), Rosa Damascena Flower Water, Lactobacillus Ferment (Probiotic), Acacia Senegal Gum, Xanthan Gum, Leuconostoc / Radish Root Ferment Filtrate, Cocos Nucifera Fruit Extract (Coconut), Maltodextrin, Sodium Caseinate, Hydrolyzed Eruca Sativa Leaf (Arugula Extract), Lavandula Angustifolia (Lavender) Flower Oil, Sodium Phytate (Plant), Sodium Benzoate, Potassium Sorbate, Citric Acid Hero ingredients: - Sodium Lauroyl Oat Amino Acids – gentle natural cleanser with unique skin conditioning properties. - Rosa Damascena Flower Water – proven benefits for baby skin – hydrating, soothing, softening
Technology Features
Distinctive packaging design featuring a semi-transparent HDPE bottle with selective 100% color-matched coating and coordinated pump system. The product is presented in a premium secondary carton with an innovative top-lid closure and secure lock-in mechanism, enhancing product protection, shelf impact, and user experience.
Sustainability List of Certifications
EWG (Environmental Working Group) Verified - highest safety score of product and ingredients.
How to use it
Dispense several pumps of the wash on your hand or gentle wash cloth. Apply to wet baby skin and hair, lather, rinse well.
Market Positioning & Distribution Markets
E-commerce: www.babyology-care.com Distribution Countries: USA, Canada, Bulgaria Desired Distribution Countries: EU, GCC, Asia, South America, Australia
Website and/or Social Media Channels + Editorial pitch
www.babyology-care.com https://www.instagram.com/babyology.usa/

Timeline

29 October 2025

Platform Opening

11 February 2026

Deadline to purchase contest participation

13 February 2026

Entries closing

12 March 2026

Finalists Announcement

23 March 2026

Deadline for Receiving Products

27 March 2026

Awards Ceremony
Winners Announcement