Product Description (Function, Benefits, and Target Consumer)
This serum for men is infused with a host of active ingredients to brighten and hydrate the skin. They include a blend of glutathione, 2% niacinamide, and 2% alpha arbutin for three-fold antioxidant protection; vegan PDRN, which targets deep skin tissue to heal damage from daily shaving, environmental stress, and pollutants, and is clinically proven to reduce inflammation by 70%. Alongside this, the formula’s low molecular weight actives – at under 500 Daltons – penetrate the skin's layers where collagen and elastin reside, for more visible and lasting results. And Himalayan glacial water contains magnesium, calcium, and potassium, all proven to accelerate skin cell regeneration and fortify the moisture barrier for deeper penetration and up to 72 hours of hydration. In the brand’s clinical tests, the serum demonstrated a 74% increase in skin clarity, a 68% reduction in dark spots, and an 89% reduction in under-eye puffiness after four weeks of use.
Product Innovation
=> INFUSED WITH HIMALAYAN GLACIAL WATER
This isn't just water; it's nature's elixir. It is a powerhouse of essential minerals like Magnesium, Calcium & Potassium, which are clinically proven to accelerate skin cell regeneration & fortify natural moisture barrier for deeper penetration & upto 72Hrs of hydration.
=> LOW MOLECULAR WEIGHT ACTIVES
The Ingredients with molecular weight under 500 Daltons (Da) effectively penetrate the skin's layers where collagen & elastin reside. This skincare range is infused with low molecular weight ingredients for deeper penetration & targeted action on specific skin concerns at their root, leading to more visible & lasting results.
Product Claims & Benefits
=> BENEFITS
1] REDUCES DARK SPOTS & PIGMENTATION
2] ENHANCES GLOW & BRIGHTENS SKIN
3] DELAYS SKIN AGING
4] LIGHTWEIGHT & QUICK-ABSORBING
5] DEEPLY HYDRATES & NOURISHES
6] SHRINKS OPEN PORES
7] NON STICKY & NON-COMEDOGENIC
8] IMPROVES SKIN TONE & TEXTURE
=> CLAIMS
1] CERTIFIED ORGANIC
2] CERTIFIED VEGAN
3] CERTIFIED CRUELTY FREE
4] CERTIFIED NON-GMO
5] SULPHATE FREE
6] PARABEN FREE
7] SILICONE FREE
8] MINERAL OIL FREE
9] ISO & GMP CERTIFIED
10] CONFORMITE EUROPEENNE
Research, Clinical Tests & Trials Results (Safety & Dermatological)
=> TEST CONDUCTED -
To validate the efficacy of the Serum, we conducted a comprehensive clinical study under the guidance of a licensed dermatologist specifically targeting the unique physiological needs of male skin—characterized by higher sebum production, thicker dermis, and compromised barrier function due to frequent shaving. The study was conducted under strict dermatological control over a 30 day period.
=> STUDY PROTOCOL -
The trial involved clinical study on 100 men, aged 23-53, representing diverse skin types (oily, combination, and sensitive). Participants replaced their existing multi-step routines with our singular multi-tasking serum, applying it twice daily (morning and evening) to test its efficacy as a standalone treatment for hydration, soothing, and refinement.
=> Top 3 Most Relevant Results -
1] Brightening & Dark Spots Reduction -
Clinical tests proved the serum is highly effective at brightening the skin and restoring a healthy glow. In just four weeks, measurements showed a 74% increase in skin clarity as the formula boosted cell renewal and evened out skin tone. It also successfully targeted dark spots, reducing their appearance by 68% without affecting the rest of the skin. Finally, the serum worked wonders for the eyes, with 89% of people seeing a clear reduction in under-eye puffiness & said under eye area felt nourished.
2] Restoration of "Rugged" Texture & Barrier Repair -
The most significant finding was the serum's ability to soften rough, undernourished skin without compromising masculine resilience. Instrumental analysis showed a 86% increase in deep hydration within 24-48 hours, while 82% of subjects reported an immediate reduction in post-shave redness and irritation, validating the formula's ability to repair micro-abrasions caused by shaving.
3] Pore Refinement & Oil Control -
Addressing the biological reality of larger male pores, the study demonstrated a 84% reduction in the appearance of enlarged pores. Sebumetry measurements indicated a 93% decrease in excess surface oil, delivering a sharp, matte finish that users associated with a "groomed" look rather than a cosmetic one.
=> SAFETY CONCLUSION -
The formula is dermatologically recommended as Hypoallergenic and Non-Comedogenic. Patch tests confirmed 0% reactivity, even on freshly shaved skin, ensuring it meets the safety standards required for a high-impact, daily-use male product.
Certifications, Patents & Regulatory Compliance
=> CERTIFICATIONS
1] CERTIFIED ORGANIC
2] CERTIFIED VEGAN
3] CERTIFIED CRUELTY FREE
4] CERTIFIED NON-GMO
5] SULPHATE FREE
6] PARABEN FREE
7] SILICONE FREE
8] MINERAL OIL FREE
9] ISO & GMP CERTIFIED
10] CONFORMITE EUROPEENNE
=> TECHNICAL INFORMATION
1] A Comprehensive Clinical study conducted to validate the efficacy of the Mintree Brightening & Hydrating Vitamin C Serum for Men under the guidance of a licensed dermatologist.
2] Korean Vegan PDRN (ROSA) - Ingredient Literature
3] Korean Vegan PDRN (ALOE) - Ingredient Literature
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
=> INGREDIENTs LIST (ALL)
Aqua (Water), Himalayan Glacial Water, Organic Glycerin, Propanediol, Organic Aloevera Juice (Aloe barbadensis leaf extract), Niacinamide, Diethylene Glycol Monoethyl Ether, Alpha Arbutin, Glutathione, Vegan PDRN, Ethyl hexyl Glycerin & Phenoxyethanol, Phyto Squalene, Ferulic Acid, Mandelic Acid, Hydroxyethyl Cellulose, Xanthan Gum, Sodium Gluconate, Disodium EDTA
1) POWERHOUSE FORMULATION
Mintree's innovative, advanced formula simplifies skin care with trending actives. The Blend of Glutathione, 2% Niacinamide, 2% Alpha Arbutin & the other trending ingredients address multiple skin concerns, PROVIDES 3X ANTIOXIDANT PROTECTION eliminating the need for numerous products & saving consumers time, effort & money.
2) TRENDING VEGAN PDRN TECHNOLOGY
Vegan PDRN is a breakthrough in bio-intelligent skincare, replacing traditional salmon-DNA with high-performance plant nucleotides that are 90%+ pure and ethically sourced. For men, this technology acts as a precision tool for skin repair, targeting deep tissue to heal damage from daily shaving, environmental stress & pollutants. Clinically proven to reduce inflammation by 70% and block collagen-destroying enzymes by 60%, it actively prevents deep wrinkles and sagging while providing unmatched post-shave calming. By mimicking the body’s natural DNA repair signals, these low-molecular-weight particles penetrate deeper than standard serums to rebuild a resilient skin matrix from the inside out.
3] LOW MOLECULAR WEIGHT ACTIVES
Imagine tiny, agile molecules possess the unique ability to navigate into the skin's barrier. This is the true science behind our new skincare range - Low Molecular Weight. The Ingredients with molecular weight under 500 Daltons (Da) effectively penetrate the skin's layers easily where collagen and elastin reside. Therefore, we have infused this skin care range with low molecular weight ingredients for deeper penetration which allows for more targeted action on specific skin concerns at their root, leading to more visible and lasting results.
Technology Features
1) INFUSED WITH HIMALAYAN GLACIAL WATER
This isn't just water; it's nature's elixir, promising the radiant skin you were born to have. It is a powerhouse of essential minerals like Magnesium, Calcium & Potassium, which are clinically proven to accelerate skin cell regeneration & fortify the natural moisture barrier for deeper penetration & upto 72 hours of sustained hydration.
2) LOW MOLECULAR WEIGHT ACTIVES
Imagine tiny, agile molecules possess the unique ability to navigate into the skin's barrier. This is the true science behind our new skincare range - Low Molecular Weight. The Ingredients with molecular weight under 500 Daltons (Da) effectively penetrate the skin's layers easily where collagen and elastin reside. Therefore, we have infused this skin care range with low molecular weight ingredients for deeper penetration which allows for more targeted action on specific skin concerns at their root, leading to more visible and lasting results.
3) PRE-MANIFESTED SKINCARE SERUM
Dr. Masaru Emoto's research revealed the transformative power of intention given to water. So we have infused our Serum with Himalayan glacial water that has been further infused with positive energy & affirmations. This Serum is pre-manifested to unlock our inherent radiance within.
Sustainability List of Certifications
=> LUXURY DIFFERENTIATED PACKAGING
We have eliminated plastic in favor of sustainable, high-grade glass. This isn't just packaging; it is a statement of uncompromising quality. Completely plastic-free and sustainably crafted, this design strikes the perfect balance between masculine resilience and a chic, modern aesthetic.
How to use it
STEP 1 - Take an adequate amount of serum and gently warm it up between your fingertips to awaken the active ingredients in the product, before applying on the face.
STEP 2 - Massage gently in upward circular motions until it gets absorbed into the skin.
STEP 3 - Take some amount of serum and follow the same routine for the neck.
Market Positioning & Distribution Markets
We are a shark tank funded organic beauty brand with a presence over 10K+ salons and 1k+ retail presence in India. We are also present on India’s largest home salon service platform called Urban Company. We have a strong & competitive portfolio on our website and we are present on all the prominent marketplaces such as Amazon, Nykaa, Tira, Flipkart, Myntra, Purplle & making our way into quick-commerce as well shortly.
We are doing little exports at the moment. Our export portfolio is still small. One of the key reasons for exhibiting in Cosmoprof Bologna is to build an international presence & global buyer networks.
Currently only 10% of revenues is generated via Exports. The countries that we are present in are RUSSIA, HONG KONG, NEPAL.
We look forward to exploring businesses with potential buyers from MIDDLE EAST ASIA, EUROPE & USA.
Website and/or Social Media Channels + Editorial pitch
WEBSITE LINK - https://mintree.in/products/brightening-hydrating-serum-vitamin-c
SOCIAL MEDIA HANDLE - @mintreebeautyy
EDITORIAL PITCH - Revolutionize men's skincare with this potent dual-action serum, combining clinical brightening power and deep hydration for an effortless, radiant glow.
