This product is a finalist in the category Make Up Products of Cosmoprof 2026
Product Description (Function, Benefits, and Target Consumer)
A foundation that delivers both lasting hydration and long-wear performance, all captured in a lightweight texture. The foundation’s key ingredients include a radiance renewal complex, composed of niacinamide, vegan collagen, and cica PDRN to improve skin tone and texture and for firmer, smooth, and softly blurred-looking skin: a moisture lock complex with squalane, sodium hyaluronate, and peptides for deep hydration and a strengthened skin barrier; and ginseng to revitalize tired skin. The water-in-silicone formula is designed to offer high skin affinity and lasting wear, while the double gel powder system combines hydration with extended wear. And coated natural pigments offer enhanced adhesion and anti-oxidation support. Applied without the need for advanced techniques, the foundation provides a radiant, illuminating filter effect. The formula’s long-lasting performance is also resistant to changing weather conditions, while preserving a comfortable feel.
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
Launched in January 2026
Retail Price & Fill Sizes
30ml / €39.29
Product Innovation
This W/S emulsion foundation, formulated with Double Gel Technology, stands out by delivering both lasting hydration and exceptional long-wear performance within a lightweight texture. A synergistic film-forming system creates a creamy yet weightless second-skin layer that ensures superior adhesion to the skin, while specially coated natural pigments help prevent oxidation, maintaining clear and vivid color stability throughout makeup wear.
Even without advanced application techniques, it provides a naturally radiant illuminating filter effect. The formula offers long-lasting performance resistant to changing weather conditions, while preserving a comfortable feel and smooth, effortless application.
Product Claims & Benefits
• Long-lasting hydration effect
• Supports skin conditioning and comfortable wear
• Maintains moisture balance throughout makeup wear time
• Strong long-lasting performance despite weather changes
• Very low transfer
• Enhanced adhesion and high skin affinity
• Naturally radiant illuminating filter effect
• Clear, clean natural glow
• Even and refined skin expression
• Creamy yet lightweight texture
• Silky, smooth second-skin texture
• Soft application with a comfortable feel
• Forms a thin, even second-skin film
• A formula that satisfies both comfort and performance
Research, Clinical Tests & Trials Results (Safety & Dermatological)
【Study results in women aged 20–59 after single use and 4 weeks of use】
• 24-hour hydration and long-lasting makeup wear
• Coverage effect on uneven skin texture in the pore area
• Skin irritation test completed on normal and sensitive skin
Certifications, Patents & Regulatory Compliance
EU CPNP, UK SCPN, U.S. MoCRA
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
【Hero Ingredients】
• [Radiance Renewal Complex(Niacinamide, Vegan Collagen, CICA PDRN)] Helps improve skin tone and texture, supporting firmer, smooth, and softly blurred-looking skin.
• [Moisture Lock Complex(Squalane, Sodium Hyaluronate, Peptides)] Delivers deep hydration while strengthening the skin barrier.
• [Ginseng] Revitalizes tired-looking skin, promoting a supple and smooth complexion.
【No additives】
Formulated without parabens, surfactants, mineral oil, or PFAS, making it suitable for sensitive skin.
Technology Features
• W/S emulsion system designed for high skin affinity and long-lasting performance
• Double Gel Power System combining hydration with extended wear benefits
• Specially coated natural pigments
• Enhanced adhesion with anti-oxidation support
• Clear radiance with excellent color stability
• Advanced film & delivery system
• Forms a thin, even second-skin film
• Controlled glow that enhances natural luminosity
• Low-transfer, weather-resistant long-lasting performance
• Comfortable, breathable wear suitable for daily use
Sustainability List of Certifications
• FSC-certified paper materials used
• Printed with soy ink
• Cruelty-free (not tested on animals)
How to use it
• Dispense one pump of product, then apply evenly over the entire face using hands or a brush.
• Layer additional product as needed for enhanced coverage.
Market Positioning & Distribution Markets
• 【Distribution Channels】 [Online]: official brand store, Amazon, Qoo10, Shopee, Lazada; [Offline]: flagship stores, drugstores, pharmacy chains.
• 【Current Distribution Markets】 Korea, Europe, the United Kingdom, the United States, Japan, Southeast Asia, UAE, etc.
• 【Target Expansion Markets】 All regions where the product is not currently distributed.
Website and/or Social Media Channels + Editorial pitch
• 【Editorial Pitch】 Lightweight • Buildable • 24HR Hydrating Wear K-BEAUTY Skincare-Infused Foundation.
• 【Website】 www.elroel.com / www.elroelglobal.com
• 【Instagram】 @elroelcosmetic / @elroel_global
• 【TikTok】 @elroel.global
