Framesi S.p.A.

Morphosis - Restructure Hair Leave-in Molecular Booster

This hair treatment is a biomimetic restructuring, anti-breakage leave-in serum to deeply reconstruct, strengthen, and protect both scalp and hair fiber. The formula’s key ingredient is a patented biomimetic micro-complex derived from upcycled milk thistle seeds, rich in peptides and antioxidants, to repair damaged keratin, stabilize bonds, and help prevent hair breakage. Arginine and inositol also contribute to the formula’s hair-strengthening qualities. Inositol stimulates fibroblast metabolism by increasing cellular energy, oxygen consumption, and the production of elastin and collagen, improving scalp elasticity. And inositol in synergy with arginine supports anchoring protein production for the hair bulb. Additionally, hyper-fermented rice water with amino acids, proteins, and antioxidants enhances hair strength, shine and hydration; vegetal collagen from fermented soy stimulates scalp microcirculation and helps counter scalp aging; and a biotechnological guar gum derivative envelops the hair fiber, shielding it from heat.

Hall (Pavilion) and Stand Number: Hall 32 - Stand A27-B28

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Product Description (Function, Benefits, and Target Consumer)
This hair treatment is a biomimetic restructuring, anti-breakage leave-in serum to deeply reconstruct, strengthen, and protect both scalp and hair fiber. The formula’s key ingredient is a patented biomimetic micro-complex derived from upcycled milk thistle seeds, rich in peptides and antioxidants, to repair damaged keratin, stabilize bonds, and help prevent hair breakage. Arginine and inositol also contribute to the formula’s hair-strengthening qualities. Inositol stimulates fibroblast metabolism by increasing cellular energy, oxygen consumption, and the production of elastin and collagen, improving scalp elasticity. And inositol in synergy with arginine supports anchoring protein production for the hair bulb. Additionally, hyper-fermented rice water with amino acids, proteins, and antioxidants enhances hair strength, shine and hydration; vegetal collagen from fermented soy stimulates scalp microcirculation and helps counter scalp aging; and a biotechnological guar gum derivative envelops the hair fiber, shielding it from heat.
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
Launch date: 03/26/2026. Product launch planned at Cosmoprof Worldwide Bologna 2026.
Retail Price & Fill Sizes
• Regular size / 100 ml / €41.50 (Retail price) • Sample size / 15 ml
Product Innovation
Morphosis Restructure Hair Leave-in Molecular Booster acts on scalp and hair fiber. The silicone-free formula features a Patented Biomimetic Micro-Complex from upcycled Milk Thistle seeds, rich in peptides and antioxidants, that repairs keratin, stabilizes bonds, and prevents breakage. Enriched with Hyper-Fermented Rice Water for strength, shine, and hydration, it also combines Vegetal Collagen from Fermented Soy, Biotechnological Guar Gum Derivative, Biomimetic Plant Peptides, Arginine and Inositol, and a Purifying Complex of Red Grape, Ginger, and Frankincense. Airless pump tube packaging ensures optimal preservation and precise dosing.
Product Claims & Benefits
• Suitable for damaged, fragile, chemically treated, heat-stressed hair • Ideal for all hair types needing strength and body • Strengthens and reconstructs hair fiber from within • Helps prevent breakage and reduces fragility • Improves elasticity and mechanical resistance • Enhances hair thickness, body, and density perception • Boosts shine and luminosity • Provides immediate detangling and improved combability • Reduces static and frizz • Offers long-lasting protection from environmental and thermal stress • Creates a lightweight protective film resistant to washing • Hydrates both scalp and hair fiber • Supports scalp comfort and barrier balance • Purifies and soothes the scalp • Stimulates scalp microcirculation • Helps counteract scalp aging signs • Enhances results of professional and home Morphosis treatments • Delivers a multi-sensory experience with silky texture and premium fragrance • Leaves hair soft, silky, resilient, and visibly healthier • Provides immediate plumping and strengthening perception
Research, Clinical Tests & Trials Results (Safety & Dermatological)

Self-assessment test on a panel of 35 volunteers
• 89% reported stronger, healthier hair with improved resistance to breakage
• 83% perceived a healthier, more balanced scalp after application
• 94% appreciated the detangling action during and after application
• 77% perceived hair as fuller and more plumped to the touch after application

Instrumental in vivo test on a panel of 20 volunteers (measured with Corneometer & Tewameter)
• +22% scalp hydration after 4 treatments

Instrumental ex vivo test on bleached hair tresses
• +76% combability after 1 treatment
• +85% combability after 4 treatments
• +48% hair hydration after 1 treatment

Certifications, Patents & Regulatory Compliance
Certifications and Quality Standards • ISO 9001:2015 certified Quality Management System, awarded by an independent third-party certification body • Manufacturing carried out in compliance with Good Manufacturing Practices – ISO 22716:2008 (Cosmetic GMP) • Continuous improvement processes ensuring consistent product quality, safety, and customer satisfaction Regulatory Compliance • Framesi complies with EU Cosmetics Regulation (EC) No. 1223/2009 • Framesi is always ready to meet global cosmetic safety and regulatory standards • Framesi is always ready to meet all the news from the international cosmetic regulatory frameworks for global distribution
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Hero Ingredients: • Patented Biomimetic Micro-Complex from upcycled Silybum Marianum (Milk Thistle) seeds – rich in peptides and antioxidants, repairs damaged keratin, stabilizes bonds and helps prevent hair breakage by penetrating deep into the hair structure. • Hyper-Fermented Rice Water (Oryza Sativa Extract) - boosted amino acids, proteins and antioxidants to enhance hair strength, shine and hydration. • Vegetal Collagen from Fermented Soy (Bacillus/Soybean Ferment Extract) – biomimetic active that stimulates scalp microcirculation and helps counter scalp aging. • Biomimetic Plant Peptides, Arginine and Inositol – reinforce the internal hair structure and improve fiber strength and resilience. Inositol, a highly purified natural sugar (Vitamin B7), stimulates fibroblast metabolism by increasing cellular energy, oxygen consumption and the production of structural proteins such as elastin and collagen, improving scalp elasticity and, in synergy with Arginine, supporting anchoring protein production for the hair bulb. • Biotechnological Guar Gum Derivative (natural heat-protective polymer) – envelops the fiber, shelding it from heat. • Film-Forming Oligo-Ester (Hydrogenated Castor Oil/Sebacic Acid Copolymer) – creates a lightweight, wash-resistant protective film for long-lasting protection. • Purifying Complex of Red Grape, Ginger, and Frankincense (Vitis Vinifera, Zingiber Officinale, Boswellia Serrata Extracts) – soothes, rebalances and purifies the scalp, improving comfort. Free-From Claims: • Silicone free • No ingredients of animal origin • SLES/SLS free • Gluten free • Petrolatum & Mineral Oil free • Paraben free • Isothiazolinone free • Formaldehyde donors free • Synthetic colorants free • Benzophenone free Full INCI List: Aqua (Water), Cetearyl Alcohol, Dicaprylyl Ether, Behentrimonium Methosulfate, Behenamidopropyl Dimethylamine, Dioleoylethyl Hydroxyethylmonium Methosulfate, Hydrolyzed Vegetable Protein, Silybum Marianum Seed Extract, Oryza Sativa (Rice) Extract, Vitis Vinifera (Grape) Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Boswellia Serrata Resin Extract, Bacillus/Soybean Ferment Extract, Arginine, Inositol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Saccharomyces Ferment Lysate Filtrate, Cetrimonium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Parfum (Fragrance), Ceteareth-20, Guar Hydroxypropyltrimonium Chloride, Maltodextrin, Citric Acid, Glycerin, Sodium Benzoate, Potassium Sorbate, Butylene Glycol, Pentylene Glycol, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Peel Oil, Citronellol, Geraniol, Alpha-Isomethyl Ionone, Dimethyl Phenethyl Acetate, Terpineol, Pinene, Pogostemon Cablin Oil.
Technology Features
• Airless pump tube packaging ensures controlled dosing and preserves formula integrity by preventing contact with air and external contaminants, allowing complete product evacuation and minimizing waste • Available in 100 ml and 15 ml sizes • Patented biomimetic peptide micro-complex technology • Upcycled active ingredient from Milk Thistle seeds • Hyper-Fermented Rice Water technology (+200% amino acids, +61% proteins, + 20% antioxidants vs. traditional extract) • Silicone-free formula aligned with Morphosis “no compromise” philosophy • Biotechnological guar-derived polymer for heat protection • Film-Forming Oligo-Ester for long-lasting protection • Fermented soy vegatal collagen for scalp stimulation • Purifying botanical scalp complex (Red Grape, Ginger, Frankincense) • Formulated with 95.7% naturally derived ingredients according to the ISO 16128 standard • Dual-action technology targeting scalp and hair fiber • Designed to extend professional salon reconstruction results
Sustainability List of Certifications
• Sustainability Report prepared in compliance with the VSME standard (Exposure Draft Voluntary Standard for non-listed SMEs) – Basic Module; goal for 2026: publication of the Comprehensive Module including 2025 data • Use of recycled and recyclable materials across product lines • PCR (Post-Consumer Recycled) materials implemented in selected products within the Morphosis Hair Treatment range • FSC-certified paper adopted in the Morphosis Hair Treatment range • Continuous process optimization to reduce environmental impact
How to use it
• Apply after shampooing, conditioning or treatment on towel-dried hair • Dispense 5–10 pumps, depending on hair type and length • Distribute evenly from scalp to lengths and ends • Do not rinse • Comb through and proceed with styling • Suitable after every wash • Can be used daily as part of home haircare routine • Ideal as final step of professional Morphosis Restructure salon service • Can be used alone or in synergy with all Morphosis products
Market Positioning & Distribution Markets
Market Positioning: • Premium professional haircare product • High-performance salon treatment and home maintenance solution Distributed through: • Professional salons • Selective premium retail • Cash & carry professional outlets Planned distribution markets for the product: • Europe • North America • Central America • South America • Middle East • Asia • China • Oceania • Africa Desired distribution countries: • European nordic countries • South Africa • India
Website and/or Social Media Channels + Editorial pitch
Framesi communicates globally through its official digital platforms, providing product education, professional inspiration, and brand storytelling for both professionals and consumers. • Website: https://framesi.it/ • Facebook: https://facebook.com/framesiofficial and https://www.facebook.com/framesiitalia/ • Instagram: https://www.instagram.com/framesiofficial/, https://www.instagram.com/framesipro/ and https://www.instagram.com/framesiitalia • YouTube: https://www.youtube.com/user/FramesiOfficial • LinkedIn: https://www.linkedin.com/company/framesi-s.p.a/ Through these channels, Framesi shares product launches, professional education, tutorials, backstage content and global brand news, engaging hair professionals and consumers worldwide. Editorial Pitch: Stronger to the core.

Timeline

29 October 2025

Platform Opening

11 February 2026

Deadline to purchase contest participation

13 February 2026

Entries closing

12 March 2026

Finalists Announcement

23 March 2026

Deadline for Receiving Products

27 March 2026

Awards Ceremony
Winners Announcement