This product is a finalist in the category Men's Grooming Products & Accessories of Cosmoprof 2026
Product Description (Function, Benefits, and Target Consumer)
Designed to address that men’s skin produces 60% more sebum than women’s, this device delivers 500 micro vibrations per second to achieve 99.9% removal of pore impurities in a single use. According to the brand’s tests, the device – which is used with a cleanser – removes 93.91% of sunscreen, compared to 74.8% removed by hand washing. The device’s cleansing takes place in a three-step process: first, it creates cavitation microbubbles – or vapor-filled bubbles – in the cleanser foam, resulting in gaps between the pore walls and impurities; then, the microbubbles penetrate the pores, and finally impurities are flushed out along with the bubbles. This physical cleansing action removes stubborn residues without causing abrasion or using additional chemical agents. The device also offers three levels of intensity: level 1 for post shave or sensitive days; level 2 for daily use; and level 3 for heavy sunscreen or oil removal.
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
09/09/2025
Retail Price & Fill Sizes
1 device with silicone head €59 One step sonic cleansing device designed for the male skincare routine. Men's skin produces up to 60% more sebum than women's yet most men rely solely on hand washing — leaving excess oil fine dust sunscreen residue and post shave buildup trapped in pores. LYLYL Wave solves this in under 1 minute 500 micro vibrations per second deliver 99.9% pore impurity removal in a single use. IPX8 waterproof for in shower use Single USB C charge lasts 3 months. Replaceable silicone head every 3–6 months No complex routine required.
Product Innovation
Men increasingly use sunscreen daily yet most rely on basic foam cleansers or soap for removal Sunscreen — especially water resistant formulas — is not effectively removed by hand washing alone leading to clogged pores breakouts and long term skin damage. Clinical testing confirms this gap hand washing removed only 74.8% of sunscreen while LYLYL Wave achieved 93.91% — a 1.26x improvement Beyond sunscreen the device addresses the broader absence of cleansing tools in men s grooming. One button 3 intensity levels under 1 minute Cavitation micro vibration replaces scrubbing with air bubbles — gentle enough.
Product Claims & Benefits
Male Skin Suitability • Engineered for thicker male skin with higher sebum production — 3 intensity levels allow customized cleansing from gentle post shave care Level 1 to heavy duty oil fine dust and sunscreen removal Level 3 • Cavitation micro vibration cleanses without scrubbing — critical for post shave skin where abrasion causes irritation and razor burn • Suitable for all male skin types including sensitive acne prone and oily Hygiene Durability • Stand alone upright structure enables natural air drying after use — no water stains minimizing bacterial buildup • Medical grade silicone head resists bacterial buildup compared to conventional nylon bristles • Replaceable head system maintains hygiene over long term use — simply pull and replace every 3–6 months similar to replacing a toothbrush Convenience for the Male Routine • IPX8 waterproof rating allows full use in the shower — functional even after 1 hour submerged at 1.5m depth • 3 month battery life on a single USB C charge eliminates daily charging • One button operation with no app no pairing no complex setup — designed for men who want results without a multi step routine Clinically Proven Performance • 99.9% pore impurity removal.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
All clinical data below is based on a comparative human application test conducted by the Korea Institute of Dermatological Sciences (KIDS), an accredited third-party research institution in Seoul, South Korea.
[Study Design]
• Test Code: KIDS-BCJ032-RWR
• Commissioned by: REWIND LAB Co., Ltd.
• Subjects: 21 adults (male and female), ages 33–63 (mean 50.48, SD 6.47)
• Test Period: October 11–31, 2023 (measurement date: October 19, 2023)
• Design: Split-face comparative test — hand washing with cleanser only (Product B) vs. LYLYL Wave sonic device + cleanser combination (Product A+B). All procedures followed KIDS Standard Operating Procedures (SOP), with reliability verified by quality assurance personnel.
• Product A: LYLYL Wave Sonic Cleanser / Product B: LYLYL Jojoba Latte Cleanser
• Supervised by: Dr. Ahn In-sook (Ph.D., Dermatological Sciences, KIDS)
[Top 3 Results — Device + Cleanser vs. Hand Washing Only]
1. Pore Impurity Removal
• Method: Video Micro Scope with image analysis program
• A+B result: 99.90% pore impurity removal after a single use
• B only: 93.92% — A+B improvement ratio: 1.06×
2. Color Makeup Removal
• Method: ANTETA 3D imaging system
• A+B result: 99.43% color makeup removal after a single use
• B only: 84.05% — A+B improvement ratio: 1.11×
3. Sunscreen Removal
• Method: JANUS-PRO full-face imaging system with image analysis program
• A+B result: 93.91% sunscreen removal after a single use
• B only: 74.80% — A+B improvement ratio: 1.26×
[Safety & Dermatological Evaluation]
• No skin adverse reactions were observed from any subject throughout the entire test period
• The device's 0.2mm medical-grade silicone head and cavitation micro-vibration mechanism demonstrated safe, non-irritating performance suitable for daily use on sensitive skin
Supporting documentation is available upon request.
Certifications, Patents & Regulatory Compliance
[Patents]
• KR 10-2601967: Utility patent covering the cavitation sonic cleansing mechanism and triangular silicone head structure
• KR 30-1225685: Design patent protecting the product's distinctive form factor and ergonomic design
[Product Safety Certifications]
• CE Marking (EU): Declaration of Conformity under EU EMC Directive 2014/30/EU, tested by CTK Co., Ltd.
• KC Certification (Korea): Electrical safety and EMC compliance, tested by CTK Co., Ltd. (Report No. CTK-2023-02249)
• FCC Part 15 (U.S.): Electromagnetic compatibility compliance, model LW-UC-ST01
• PSE Reference (Japan): Safety tested to JIS C 55014-1 / IEC 55014-1, result PASS (Report No. CTK-2025-03389)
• IPX8 Waterproof Rating: Certified by CTK Co., Ltd. — no water ingress detected
• UN38.3 Battery Safety: Lithium-ion battery (600 mAh, 3.7 V) passed all applicable transport safety tests including altitude simulation, thermal, vibration, shock, external short circuit, and overcharge
• SGS Certification: Third-party product safety and quality verification
[Award]
• Seoul Beauty Week 2025 — Rookie of the Year (Cosmobeauty Seoul, the only beauty device to receive an award at the event)
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
LYLYL Wave Facial Sonic Cleanser is an electronic skincare device designed to enhance facial cleansing through sonic vibration technology. As a beauty device, it does not contain cosmetic ingredients or chemical formulations.
The device is intended to be used in combination with external cleansing products such as facial cleansers selected by the user. The sonic vibration technology helps improve cleansing efficiency by gently assisting in the removal of impurities and residues from the skin.
**Main Materials**
* Medical-grade silicone (brush head)
* ABS / PC plastic housing
* Internal electronic components (motor, rechargeable battery, PCB)
This device is developed for daily skincare routines and provides a convenient at-home cleansing solution suitable for modern grooming needs.
Technology Features
Cavitation Sonic Technology • Core mechanism operates on the same principle as ultrasonic eyeglass cleaners 500 micro vibrations per second generate microscopic air bubbles within cleanser foam • 3 step cleansing process 1) cavitation microbubbles create gaps between pore walls and impurities 2) microbubbles penetrate into pores 3) impurities are flushed out along with collapsing bubbles • Physical cleansing action removes stubborn residues — including water resistant sunscreen and post shave buildup — without abrasion or additional chemical agents Design Uniqueness • Patented triangular silicone head(KR 30-1225685) tapered tip reaches narrow zones nose creases eye contour hairline wider base covers broad areas forehead cheeks jawline • 0 2mm ultra fine medical grade silicone bristles — non porous hypoallergenic resistant to bacterial buildup • Stand alone upright structure enables natural air drying without cradle or dock Device Engineering • High durability motor delivering 500 micro vibrations per second with 3 adjustable intensity levels via single button interface — no app or pairing required • IPX8 waterproof construction — tested and certified with zero water ingress after 1 hour at 1.5m depth • Lithium ion rechargeable battery 600 mAh 3 7 V single USB C charge
Sustainability List of Certifications
The following eco credentials are embedded in the product's design and lifecycle:
[Waste Reduction by Design]
• Replaceable head system: only the silicone head is replaced every 2 months — the device body is designed for multi-year use, significantly reducing electronic waste compared to conventional sonic cleansers that require full device replacement
• Silicone and plastic head components can be separated for proper material-specific disposal
[Energy Efficiency]
• Single USB-C charge delivers up to 3 months of daily use (600 mAh lithium-ion battery), minimizing annual energy consumption
• No disposable batteries required — fully rechargeable system
[Chemical Reduction]
• Cavitation sonic technology physically amplifies cleanser performance, enabling users to achieve clinical-grade cleansing results with less product — reducing reliance on chemical surfactants and overall cleanser consumption
[Material Durability]
• Medical-grade silicone head is non-porous, resistant to degradation, and does not generate microplastic waste — unlike conventional nylon bristle brush heads that shed fibers with each use
[Packaging]
• Soy-based ink printing applied to packaging materials
How to use it
Daily Cleansing Routine • Step 1 Wet face with lukewarm water and apply cleanser to skin or directly onto the silicone head • Step 2 Press the power button to turn on Select intensity level — Level 1 for post shave or sensitive days Level 2 for daily use Level 3 for heavy sunscreen or oil removal • Step 3 Glide the device across the face for approximately 1 minute — forehead cheeks nose jawline and neck • Step 4 Rinse face and device thoroughly with water Maintenance • Replace silicone head every 3–6 months • Charge via USB C
Market Positioning & Distribution Markets
[Market Positioning]
- Positioned as a functional and premium men’s grooming cleansing device
- Designed for men seeking fast, effective facial cleansing with minimal effort
- Targets consumers concerned with excess sebum, pores, and blackheads
- Emphasizes short usage time, easy maintenance, and visible results suited to daily men’s routines
[Current Distribution Markets]
- South Korea: Available through brand-operated channels and domestic retail platforms
- Demonstrating strong sales performance among men interested in personal grooming and skin management
- Japan: Growing adoption among male consumers focused on clean skin, pore care, and simple grooming tools
[Desired Distribution Markets]
- Italy: Entry point into the European men’s grooming and professional beauty market
- Europe (EU): Including France and Germany, where demand for men’s skincare devices is increasing
- North America: United States and Canada, targeting performance-driven men’s grooming consumers
- Asia-Pacific: Expansion into additional grooming-focused markets
LYLYL Wave’s distribution strategy focuses on markets where men actively seek practical, results-driven grooming tools. Participation in international exhibitions supports the brand’s goal of expanding its presence within the global men’s grooming and personal care device segment.
Website and/or Social Media Channels + Editorial pitch
Official Website: https://www.lylyl.us https://lylyl.co.kr
The official website provides comprehensive information on LYLYL Wave Facial Sonic Cleanser, including technology details, clinical performance, and usage guidance. It presents the device as a practical men’s grooming solution focused on fast, effective cleansing, easy maintenance, and visible results for pore and blackhead care.
[Social Media Channels:]
Official Instagram (LYLYL_Global): Used to communicate with a global audience through product education, real-life grooming scenarios, and performance-focused content
Digital channels emphasize simplicity, functionality, and time-efficient grooming routines rather than trend-driven beauty messaging
LYLYL’s digital presence highlights transparency, performance validation, and everyday usability, aligning with men’s preferences for straightforward and reliable grooming tools. The brand supports global expansion into men’s grooming and personal care markets through consistent, functional communication.
A sonic cleansing device delivering fast, visible pore and blackhead care through simple, water-only men’s grooming routines.
