Jayla

Jayla - MAYFAIR

Crafted to evoke a mood of quiet luxury, discretion, and confidence, this fragrance takes its inspiration from London’s upscale Mayfair district. Composed as a soft musk that enhances the skin’s natural aroma, the fragrance is concentrated and long-lasting, while not being overwhelming. The scent opens with delicate musk notes, for a calm, comforting effect, followed by floral heart notes with aldehydic touches for a delicate, leafy balance, while at the base are warm and rich notes of musk, amber, and wood, to lend stability and a depth that lasts all day. The oil-based, extrait-style concentrated fragrance is alcohol-free and is crafted in France in compliance with International Fragrance Association standards.

Hall (Pavilion) and Stand Number: Hall 14 - Stand A30

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This product is a finalist in the category Fragrance: Personal & Home of Cosmoprof 2026

Product Description (Function, Benefits, and Target Consumer)

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

15/01/2026

Retail Price & Fill Sizes

15 ml / €15 80 SR – Concentrated fragrance

Product Innovation

Mayfair Musk reinterprets traditional musk through a modern Saudi lens inspired by the elegance of London’s Mayfair area. Named after one of London’s most prestigious neighborhoods, the fragrance reflects quiet luxury, discretion, and refined confidence. This composition unveils a smooth, skin-like musk enriched with luminous muguet nuances, warm amber, and soft woods—intimate yet distinctive. Designed to merge seamlessly with the wearer’s skin, it creates a subtle, personalized signature. Developed and registered in Saudi Arabia, the 15 ml concentrated format embodies cultural sophistication and contemporary niche perfumery.

Product Claims & Benefits

Soft, intimate musk scent that enhances the natural skin aroma • Long-lasting concentrated fragrance with strong staying power • Smooth diffusion that does not overwhelm • Musks known for their warmth, sensuality, and comforting character • Enhances skin softness perception through creamy musky accords • Balanced floral heart (muguet-inspired) adding elegance and freshness • Warm amber and woody base for depth and longevity • Suitable for daily wear, layering, and close-contact occasions • Travel-friendly 15 ml concentrated format • Developed and registered under SFDA regulations

Research, Clinical Tests & Trials Results (Safety & Dermatological)

IFRA
Registered with the SFDA.

Certifications, Patents & Regulatory Compliance

IFRA Registered with the SFDA registration number(CN-2025-121467)

Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)

Hero ingredient roman Musk Formulation: concentrated fragrance oil ( alcohol free) developed in France IFRA Compliant Formula Registered with SFDA Ingredients: Fragrance oil

Technology Features

Highly concentrated perfume oil format for an intimate, long-lasting sillage • Alcohol-free composition enhancing skin affinity and depth development • Crafted in France in compliance with IFRA standards • Precision glass dropper allowing refined, controlled ritual application • Compact 15 ml extrait-style format designed for discretion and portability • Gradient glass flacon reflecting modern Saudi lavender aesthetics • Minimal yet luxurious secondary packaging for premium presentation

Sustainability List of Certifications

IFRA Certificate of Compliance • Officially registered with the Saudi Food & Drug Authority (SFDA) (CN-2025-121467) • Concentrated oil format reduces overspray and unnecessary product waste • Alcohol-free formula supporting lower evaporation compared to traditional sprays • Compact design optimising packaging footprint

How to use it

Apply a small drop to pulse points (neck, wrists, behind ears) • Allow the fragrance to settle naturally on skin without rubbing • Designed for both daytime elegance and evening intimacy • May be layered for enhanced depth and personalisation • Reapply as desired for a refined, close-to-skin aura

Market Positioning & Distribution Markets

Jayla is a Saudi fragrance and skincare brand founded by Jehan Kayid, rooted in modern femininity and inspired by Saudi lavender heritage. The brand reflects refined elegance while celebrating a contemporary interpretation of traditional Saudi olfactory identity. Jayla offers perfumes, body care, and skincare collections crafted with a distinctive aesthetic vision and founder-led creative direction. Official Website: www.jayla.sa (Worldwide shipping available) Retail Presence: 21 standalone Jayla boutiques across the Kingdom of Saudi Arabia Retail Partners: Whites Pharmacies Al-Dawaa Pharmacies Jayla is a Saudi fragrance and skincare brand founded by Jehan Kayid, rooted in modern femininity and inspired by Saudi lavender heritage. The brand reflects refined elegance while celebrating a contemporary interpretation of traditional Saudi olfactory identity. Jayla offers perfumes, body care, and skincare collections crafted with a distinctive aesthetic vision and founder-led creative direction. Official Website: www.jayla.sa (Worldwide shipping available) Retail Presence: 21 standalone Jayla boutiques across the Kingdom of Saudi Arabia Retail Partners: Whites Pharmacies Al-Dawaa Pharmacies Distribution countries: Oman Kuwait Desired distribution countries : Europe

Website and/or Social Media Channels + Editorial pitch

Official Website: www.jayla.sa (Worldwide shipping available) Social Media Channels: Instagram: @jayla.sa TikTok: @jayla.sa Snapchat: @jayla.sa

Timeline

29 October 2025

Platform Opening

11 February 2026

Deadline to purchase contest participation

13 February 2026

Entries closing

12 March 2026

Finalists Announcement

23 March 2026

Deadline for Receiving Products

27 March 2026

Awards Ceremony
Winners Announcement

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