HAIR LONGEVITY ALOEBOOM STYLING TREATMENT GEL

This styling gel promotes hair longevity and resilience via naturally derived and sustainably sourced ingredients. Its formula includes Aloe barbadensis leaf extract from regenerative farming using a local, circular supply chain, rich in polysaccharides with a high affinity for keratin. This replaces water as a base, delivering biomimetic hydration and forming a light, flexible film on the hair fiber to smooth while improving softness and luminosity. And the polysaccharides Caesalpinia spinosa gum – from renewable feedstocks – and algin self-organize into a three-dimensional, flexible styling network for definition, frizz control, and hold. Functional sugars including xylitol derivatives and fructooligosaccharides help maintain hydration levels under environmental stress, while Phyllostachys pubescens meristem cell lysate is a biotech active rich in antioxidants, protective sugars, and bioactive compounds that supports hair fiber vitality and resilience over time. And inulin combined with aloe vera – which form a regenerative complex – supports scalp microbiota balance and comfort.

03/1/2026

Disruptive waterless organic solution that redefines styling by combining aesthetic performance with a hair longevity treatment approach. Unlike conventional chemical-fixation styling gels, this formula applies a skincare-inspired approach, combining styling with leave-in care to support hydration, comfort, and hair balance during frequent daily use. The extraordinary combination between organic Salento Aloe Vera, natural gums, functional sugars, bamboo meristem cells, and plant proteins creates a breathable styling network that hydrates, protects, and styles simultaneously. It delivers flexible, natural hold without residue and a delicate natural olfactory note, transforming styling into a long-term hair well-being ritual.

- Suitable for all hair types: curly, wavy, fine, and stressed hair; Ideal for daily styling without compromising hair comfort. - Hair Concerns Addressed: Loss of definition and control; Stiffness and rigidity from conventional styling gels; Dehydration, dryness, and reduced elasticity; Residue, build-up, and heavy feel. - Styling Performance: Flexible, natural hold without rigidity; Defines and disciplines the hair preserving natural movement; Reactivable styling with no visible residue or crunch effect. - Treatment & Long-Term Benefits: Supports hair fiber elasticity and mechanical resistance over time; Provides active, non-occlusive hydration inspired by the Natural Moisturizing Factor; Helps prevent dehydration and styling stress. - Scalp & Fiber Balance: The Regenerative Complex (Aloe Vera + Inulin) supports scalp comfort and microbiota balance; Suitable as a leave-in and daily styling product. - Sensory & User Experience: Light, breathable gel texture; Clean, dry finish with a natural feel; Natural delicate fragrance enhances application. - Innovation Approach: Skincare-inspired styling that treats the hair rather than masking it; A treatment-driven alternative to silicone- and polymer-based conventional gels. - Environmental and social responsibility from plant cultivation to finished product; Aloe from regenerative agriculture from a local, circular supply chain. - Respect for the planet: No synthetic chemicals released in wastewater after washing the hair.

- >99% ingredients from natural origin
- NATRUE Organic Certified: 96.84% OF NATURAL INGREDIENTS COMES FROM ORGANIC FARMING;
- Patch Test under dermatological control on subjects with sensitive skin: Result: very good skin compatibility.
- Challenge Test: Result: A criteria compliant.
- Stability & Compatibility Test: Shelf life: 24 months; PAO: 12 months
- Vegan friendly
- Salento Aloe vera Pure Gel: Organic certified farming; Positive effect on skin microbiota (in vitro): +157% increase of Staphylococcus epidermidis and -100% decrease of Staphylococcus aureus after 3 hours; Hydration efficacy: +39% skin hydration after 8 weeks (in vivo); High bioactive content: 4.5× higher concentration of active principles compared to to the average “Aloe Vera Gel” best products in the EU market.
- Fructooligosaccharides and Beetroot complex: Deep moisturizing, conditioning and protective action for scalp and hair; Intense regeneration, repair and strengthening of hair fiber; Significant reduction of hair breakage and improvement of hair quality (ex vivo); Hair frizziness and static flyaway are significantly reduced (ex vivo); Protects against hair color fading (ex vivo). 
- Caesalpinia Spinosa Gum: 100% natural origin, from renewable feedstocks; Provides enhanced sensory pleasantness and cushion effect during application.
- Bamboo Meristem Cell Lysate: Stimulates collagen synthesis: +25% (in vitro); Improves hair elasticity and resistance to breakage; Reduces elastase activity: −12% (in vitro)
- Anti-glycation effect: −20% (in vitro); Enhances viability of hair follicle cells: Keratinocytes: +115%; Dermal papilla cells: +125% (ex vivo); Increases KAP5 protein levels, associated with stronger, more elastic hair (in vitro); Reduces hair loss: −18% (in vivo); Increases hair density: +3% (in vivo); Promotes visible hair shaft elongation after 7 days (ex vivo).
- Hydrolyzed Vegetable Protein: Advanced bond repair: +325% sulfur delivery vs benchmark keratin (ex vivo); Breakage reduction: −48% vs leading “green keratin” (ex vivo); Improved mechanical strength (ex vivo): +64% breakage force; +37% breakage time; Hair volumizing effect: +17% on single hair fibers (ex vivo); Heat protection and hair restructuring after bleaching and dyeing (ex vivo); Hydration boost: +25% (ex vivo); 100% vegetable-derived.
- Hydrolyzed Jojoba Esters: Improved wet combability (ex vivo): −22% comb force; Up to 34% better than vehicle; Enhanced hair color retention (in vivo); Strengthens skin barrier and improves hydration (in vivo). 
- Xylitol and derivatives complex: Immediate and long-lasting hydration (significant at 15 and 30 min, in vivo); Reduced transepidermal water loss: −10% (in vivo); Skin microrelief smoothing: visibly smoother and restructured skin at D30 (in vivo).

N&B guarantees highest quality and sustainability standards a fully certified production cycle recognized by leading third party authorities: B Corp Certified Recognized for social and environmental excellence; EU organic farming certified by EcoGruppo; Cosmos Natrue & Ecosmetica Quality verifies the use of organic certified ingredients and formulations; ISO 22716 GMP Good Manufacturing Practices; Ensures high safety and quality standards in production; ISO 9001 Quality Management certifies a rigorous quality control system. N&B’S INNOVATIVE ALOE VERA GEL AND ITS PRODUCTION PROCESS HAS BEEN OFFICIALLY PATENTED PATENT N° 102024000014602 for its unique cold processing method and its exceptional quality x4 5 active principles given by university studies. N&B has registered the ALOE VERA PURE QUALITY GUARANTEED certification mark ensuring the purity traceability and superior quality of its Aloe Vera grown locally with organic regenerative farming practices and extracted within 2 hours from the harvest. This proprietary mark guarantees strict compliance with quality characteristics extraction methods and direct sourcing. N&B has registered the “REGENERATIVE COMPLEX ALOE INULIN” a powerful prebiotic compound scientifically which balances and revitalizes the skin microbiota strengthens the skin barrier and promotes skin health. EU Requirements.

INCI: Aloe Barbadensis Leaf Extract*, Glycerin, Aqua, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Caesalpinia Spinosa Gum , Phyllostachys Pubescens Meristem Cell Lysate, Inulin, Hydrolyzed Vegetable Protein, Oryza Sativa Starch, Hydrolyzed Jojoba Esters, Algin, Xylitylglucoside, Anhydroxylitol, Heptyl Glucoside, Xylitol, Parfum, Sodium Benzoate, Sodium Dehydroacetate, Citric Acid, Limonene, Linalool. *From Organic Farming The formulation is: - Organic certified by Natrue; - Water-free (no added water); - Concentrated formula very rich in active ingredients; - Vegan friendly; - Cruelty free, no animal testing or animal ingredients; - Dermatologically tested on sensitive skin; - Free-from: petroleum, mineral oils, silicons, parabens, synthetic fragrances, PEG, SLS, synthetic alcohol; - Planet-friendly: No synthetic chemicals released in wastewater after washing the hair. Key Ingredients: - Aloe Barbadensis Leaf Extract (organic, km0, from regenerative farming): the functional backbone of the formula (no added water). Rich in native polysaccharides with high affinity for keratin, Aloe Vera replaces water as an active base, delivering biomimetic hydration and forming a light, flexible film on the hair fiber. This network disciplines and smooths the hair without stiffness, preserving elasticity and natural movement while improving softness and luminosity. - Caesalpinia Spinosa Gum and Algin: natural polysaccharides that self-organize into a three-dimensional, flexible styling network. This system provides definition, frizz control, and combability through elastic support rather than rigid fixation, ensuring a natural, flexible hold without residues. - Functional sugars (Xylitol, derivatives, and Fructooligosaccharides): inspired by the Natural Moisturizing Factor, these sugars help maintain optimal hydration levels even under environmental stress, preventing dryness and supporting long-lasting comfort for daily styling and leave-in use. - Phyllostachys Pubescens Meristem Cell Lysate: a biotech active rich in antioxidants, protective sugars, and bioactive compounds that supports hair fiber vitality and resilience over time, reinforcing the concept of styling as treatment. - Hydrolyzed Jojoba Esters and Hydrolyzed Vegetable Proteins: improve surface smoothness, elasticity, and mechanical resistance of the hair fiber, enhancing manageability and sensory performance without weighing the hair down. - Inulin combined with Aloe Vera (our Regenerative Complex): supports scalp microbiota balance and cutaneous comfort, extending the styling benefit beyond aesthetics toward a holistic hair and scalp well-being approach.

- Silicone-free, polymer-free styling technology: A new-generation styling approach based on a natural polysaccharide network instead of synthetic fixative polymers and alcohols. The system provides elastic hold and definition without rigidity, residue, or fiber dehydration. Biomimetic polysaccharide fixation system: Caesalpinia Spinosa Gum, Algin, Inulin, and functional sugars form a flexible three-dimensional network that supports hair structure while preserving natural movement and reactivable styling. - Active Aloe-based matrix: Organic Aloe Vera replaces water as a functional base, delivering biomimetic hydration and lightweight film-forming properties aligned with hair fiber physiology. - Advanced hydration technology: Natural Moisturizing Factor–inspired sugars combined with glycerin ensure long-lasting, non-occlusive hydration, even under environmental stress. - Biotech ingredient integration: Phyllostachys Pubescens Meristem Cell Lysate adds a biotech dimension, supporting hair vitality and protection from external stressors. - Cold production process at 25°C: Preserves the integrity and efficacy of natural and biotech actives while reducing energy impact. - Sustainable packaging: recycled PCR plastic tube sourced from an Italian supplier, designed for frequent use, portability, and reduced environmental footprint. Formula designed for daily and frequent application: - High-performance styling combined with treatment-level comfort, suitable for regular use without fiber stress.

Certifications: - B Corp Certified since 2016, high standards of social and environmental performance, transparency, and accountability; - Benefit Corporation since 2019, legally committed to sustainable impact alongside profit; - EU Organic Farming Certification; - COSMOS & NATRUE certified ingredients; Responsible sourcing and agriculture: - Regenerative organic farming methods that protect biodiversity and improve soil fertility; - Ethically sourced ingredients, with respect for all people involved in the supply chain; - Circular economy practices: rainwater harvesting for irrigation and composting of organic by-products from ingredient extraction; - Active biodiversity programs: bee hives, direct management, and use of Mediterranean-native species. Sustainable production process: - Cold production method; - Renewable energy to power the production laboratory; - Advanced circular water management: rainwater collection, reuse of process water for heating and services, bulk-handling systems that eliminate post-production washing and sanitization water use. Local and social impact: - 100% Made in Italy with farming, extraction, R&D, and production integrated within a 3 km radius to minimize transport emissions and maximize traceability; - Community-driven model: 97% local employment, 48% women, and 40% under 35, supporting inclusion and youth employment; - Public–private collaboration with the Municipality, planting 3,500 Aloe Vera plants as part of the “Martano City of Aloe” initiative.

- Apply to clean, dry or towel-dried hair; - Dispense a small amount into the palms and spread evenly through lengths and ends; - Style with hands for natural definition or use a brush for more control; - Leave in. Do not rinse; - Suitable for daily use as a styling gel and leave-in treatment; - Can be used in the morning for styling or during the day to refresh shape and control frizz; - Ideal for frequent use, as it provides flexible hold while helping maintain hydration and hair comfort over time; - Enjoy the high-quality treatment while washing your hair;

Daily definition with purpose: an organic styling gel that shapes hair while nurturing their natural vitality in one simple step. The product is promoted on our company website in the magazine area www.nbnaturalisbetter.com and through our official store www.naturalis.store. and social media channels https://www.instagram.com/naturalis_organicbeauty/. @nb.naturalisbetter @naturalisorganicbeauty

Recycled PCR plastic tube sourced from an Italian supplier, designed for frequent use, portability, and reduced environmental footprint.