This product is a finalist in the category Make-up Packaging Technology of Cosmopack 2018
Product headline
Vertical Cushion Stick that makes easily and softly apply liquid type point make up product on face.
It is possible to adjust amount of liquid/ lower viscosity bulk with turning and "clicking"sound.
Product - Description
With familiar classic lipstick design and usage, discharges bulk by turning bottom of bottle. Low viscosity bulk is discharged on the cushion and is used directly to lip with soft feeling.
Product benefits
Transparent bottle shows variety bulk colors as it is and direct usage liquid type bulk to the point (Lip,eye or face) without using hand with cushion sponge soft feeling. Sponge helps even apply of colors, and user can adjust bulk amount easily.
Moreover turning and“Click” sound system at each turning stage helps to user can to adjust discharge the bulk amount.
Also inner bottle(skin cover) is possible to decoration with brands logo or message, when the product is used all, we could see the message as well.
Technical details
On carrying the product, it keep the low viscosity bulk air tight status without contamination.
Click sound at each turning stage helps to user to adjust dosage and turning block structure helps not to turning to opposite direction.
What makes this product so special?
Based on Liquid/low viscosity make up product trends, Cushion Lipstick is developed for
Low viscosity bulk with classic lipstick design and usage. Familiar gesture to use lipstick with base bottle turning, specific dose of bulk will be discharged, and with soft sponge cushion will make easy apply and help to get vivid color.
How does it relate to the story?
Low viscosity bulk lipstick is trend now days for one method of make up that lip gradation using sponge.
However, additional sponge is needed or the other sponge assembled products are quite uncomfortable to use. Also, there are many slim lip packaging, but they are for mass market and not easy to have decoration on packaging. Therefore we developed user friendly-decorative-classic design-premium product packaging.
Why the product/formulation is innovative?
User friendly packaging by turning bottom of bottle same as classic lip stick using gesture.
Low viscosity discharging with adjustable dosage helps to make various lip make up effect like smudging and deep color formation. Skin cover of inner bottle hides mechanical turning pump and users can check residue as the skin cover is rising. Also, the skin cover can be decorated with metalizing, printing and so on.
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement